Li Minyang: The Successful History Of The Post-80S Generation Of Hundreds Of Millions Of Beauties

Li Minyang, who took over a dismal restaurant in 2005, gave him the concept of ancient culture which was difficult to replicate, and established his status in the catering industry in Chengdu in a short time.

In addition to taking charge of this restaurant, Li Minyang's name has already had two cement factories and a auction companies, and her capital extends to many sectors such as finance, energy and education.

At present, she has hundreds of millions of people.

In fact, she was born with a golden key.

And she always insists that entrepreneurship depends on herself.

Rich family: the University gift is BMW.

Li Minyang, born in a wealthy family in Chengdu, is the only child in her family.

At the age of 2, she began to touch accordion and printmaking. At the age of 4, a printmaking she painted was won second at an art exhibition held in Japan, which made her parents proud.

She is also very talented in sports.

In primary school, a famous coach named Wu in Chengdu suggested that she learn to play badminton and develop to professional athletes.

But her parents still want her to continue her studies.

Li Minyang was an excellent academic student. He had jumped two times in succession. She was admitted to the financial discipline of a key university in less than 15 years old. At that time, she was also the youngest student of this profession.

When she graduated from college in 1999, her parents bought her a BMW 5 Series imported car to reward her. The price of the car was nearly 800 thousand yuan.

After graduation, she did not choose to continue to graduate school or study abroad, but directly into the Construction Bank (601939, stock bar), but fixed time commuting soon caused her discomfort, Li Minyang recalls, only in the Construction Bank for three days, her mood languid.

Later, her father recommended that she enter a company specializing in housing agency sales, and work as a general manager for internal affairs, responsible for routine meetings, documentation and other matters.

However, Li Minyang, who was very active, liked planning very much, so he applied for marketing.

In the company, she was like a duck in water, and became a department head for more than half a year, and was very famous in the Chengdu building sales circle.

Facts have proved that it is this experience that has greatly improved Li Minyang's marketing planning ability.

Early business: from 1 million to 10 million

Prior to the development, she mostly followed her parents' connections.

In 2000, she finally made the first independent investment in his life at home. He opened a clothing store in the downtown Yanshikou District of Chengdu.

Like most girls, a fashionable clothing store is Li Minyang's dream.

When she did not tell her parents, she took over a 60 square meter shop in Yanshikou.

"Because the main consumer group who came here is still young people, I am going to be a brand image shop selling fashionable clothes."

She also flew to Hongkong and Guangzhou to wash clothes.

Six months later, it was not until the business was very good that her parents heard the news from others.

Li Minyang disclosed that the main source of clothing store's money was its own accumulation and borrowed more than ten million from friends.

Besides realizing her dream, the clothing store also made a lot of money for her.

Li Minyang remembered clearly that the clothing store named "Yi Yang" made nearly million yuan for her after a year's pfer.

Li Minyang then set up a trading company, mainly import and export of medical equipment, as well as mechanical and electrical engineering projects, automation systems and equipment of factory projects.

She holds the post of chairman and general manager.

This time, although the parents let her develop, but in many projects still played the role of behind the scenes.

In running the company, she completed a classic operation: in 2002, a university in Chengdu completed a sewage disposal project. Li Minyang first contracted a large sum of them, then subcontracted it to several different companies.

Although this pattern is very common now, it was rare at that time.

This innovation made her earn nearly ten million yuan in just a few months.

Business sea ups and downs: once held by competitors

After completing tens of millions of yuan, she started looking for new investment projects around 2002 and plans to operate independently.

She has visited many universities, hydropower, coal mines and many other projects, and finally took a fancy to a cement factory in Guang'an Huaying.

In the meantime, she met her husband and another entrepreneur.

In Li Minyang's eyes, the husband is a progressive person, and his family agrees with him, so it is not long from love to marriage.

The couple soon acquired the cement plant and then bought another large cement plant in the area, which invested about 30000000 yuan before and after.

After hard work, the two factories flourished, and the assets reached hundreds of millions of yuan.

At that time, her husband was in charge of production and equipment, and she was responsible for marketing and finance.

Their career has reached a new peak, and Li Minyang has become a figure in the world.

However, like many rich people, they also began to receive threats from some hostile people.

The most thrilling one was in 2004, when she was walking on the street, suddenly being held by 4 men.

At that time, someone came across the knife to her waist and intimidated her in making concessions in some business matters.

Although this time she was not physically harmed, but like many entrepreneurs, she began to learn to maintain a certain low profile.

Now she still has half of her time working in Guang'an, but every time she goes out, she needs a bodyguard.

Targeting Catering: let all Chengdu help advertise.

In the catering industry, Li Minyang is a rising star.

In 2005, her auction companies received an auction sale of a restaurant, which is located near the New South District of the City West.

"The restaurant is only a few hundred meters away from Jinsha site."

Li Minyang believes that in recent years, the whole of Chengdu has been promoting Jinsha civilization, and making food and drink sands culture card is bound to achieve good results.

She took over the restaurant and changed her name to the restaurant of Hong Feng Shu Fu.

First of all, she founded the "golden sand feast" restaurant brand, and carried out trademark registration protection, and then made a great pformation to the more than 4000 square meter restaurant, which made the restaurant's decoration more ancient Shu style.

"The promotion of Jinsha civilization by Chengdu people is also an extension of our brand."

This is a good ride. She saved a lot of money in branding.

Many tourists from abroad or abroad come to spend.

They are also unique in developing dishes.

Thanks to the technological innovation and the cultivation of catering culture, her restaurant has won a place in the area of Funan District, a famous restaurant, in just over a year.

At the beginning of this year, in the hot food festival in Chengdu, some people suggested that the cultural brand of "Jinsha" should not be monopolized by an enterprise.

"Restaurant is the biggest investment in our industry, but it has the least reputation."

During the debate, Li Minyang showed an unusual low profile, but she always attached great importance to the brand protection of "golden sand feast".

Li Minyang prefers to exert the power of capital operation.

"The expansion of catering through the export of brand is our newly formulated strategy."

She hopes to open restaurants to all parts of the country and overseas through franchising.

It is understood that the "Jinsha banquet" has been renovated at the franchisee in Chongqing, and is expected to open in the near future.

Investors from other parts of the world are also talking about joining.

The impact of family on entrepreneurship has both advantages and disadvantages.

Reporter: does family have a big impact on your business?

Li Minyang: of course it does.

I learned a lot from my parents, and I was very helpful when I was looking for ways to start my business and start up funds.

But I realized that I could not always rely on my family, because on the one hand, my family would affect my decision-making, and others would doubt my achievements.

Reporter: what advice do you have for your peers who want to start their own businesses?