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    Footwear Industry Promotes Environmental Protection And Fashion Development

    2010/2/11 15:26:00 52

    The warning of "2012" and "Afanda" did not stop greedy earth people from looting. What people should do and do, quarrel as old, fight as old, fight as old.

    Although some knowledgeable people have issued the cry of the "Avatar" spirit in the shoemaking industry, it seems useless.


     

    The so-called carbon reduction economy is still shelved. People care more about today than for the future.

    Still pay attention to the eyes, not the eyes.

    Cherish peace instead of killing each other, protect resources instead of plundering, wasting, helping each other instead of fighting against each other, and being confident and honest rather than opinionated, and truly working hard for harmony and goals - this is a long way to go.



    No one can deny that there is real style at the moment.

    fashion

    Attitude is sticking to environmental protection.

    "Anti fur" campaign

    fashion

    The boundary has no small influence, but it also promotes another kind.

    fashion

    Development: environmental protection

    fashion

    。

    Apart from those slogans, the real power of environmental protection comes from the people.

    Now, environmental protection.

    fashion

    Being popular from Europe and America, it brings not only beauty but also a brand new and healthy outlook on life and fashion.



    The 5R principles for judging environmental protection are: Reduce (energy saving and pollution reduction), Reevaluate (environmental protection shopping), Reuse (reuse), Recycle (classified recycling), Rescue (to ensure that nature coexists with everything).



      

    Industry trend: footwear industry will combine fashion with environmental protection.



    The film of Afanda presents a beautiful original ecological living environment, but because of human plunder, all of this has changed and broke the ecological balance. The shoe industry has encountered anti-dumping frequently in recent years, and exports have been blocked, and there are not many enterprises that suffer losses due to environmental protection and quality problems.

    The theme of the big disaster film "2012" and "Afanda" has again pushed the controversial environmental issues to the public view. At the global climate conference in Copenhagen, all countries appeal to the general public to join the environmental protection force.

    More and more people realize that environmental protection is not just a slogan, but an action that everyone should do to save the earth.

    At the same time, it has promoted another fashion development: environmental fashion.



    When the green wind is getting hotter and hotter, all kinds of single brands of the brands are turning to the new trend of environmental protection. Green environmental protection products, especially those with both environmental protection and creativity, are deeply loved by consumers.

    The biggest brand of environmental protection: luxury brands, fame and wealth.



    2009 is the "International Year of natural fibres" designated by the United Nations. In addition, in recent years, environmental protection has been playing a leading role.

    Sure enough, the environmental protection representative COTTONUSA's "NaturalWorld" (natural world) series of publicity has once again started a boom in Shanghai, and has pioneered the bus shelters for street fun interaction.

    Unique design, "do you wear natural fibers today?"

    Interactive waiting kiosk balloting and Bluetooth message image downloading were launched on the main bus routes along Shanghai, which aroused great interest and became a hot topic in the city.

    For all the classic fashion brands, ordinary fabrics are cheaper and more environmentally friendly.



      

    Armani – the most environmentally friendly nature.



    GiorgioArmani has also used linen and cereal fibers as raw materials.

    While constantly updating environmental materials, Armani sells one piece each.

    clothes

    A certain amount of money has been donated to African children for the purchase of drugs for the treatment of AIDS.



      

    GUESS – the principle of environmental protection



    GUESS launches environment-friendly man made from organic cotton

    Women's wear

    Jeans and named after GUESSGreen.

    In addition to organically made cotton, the water treatment process of each pair of trousers is also used with very little chemicals and simple washing methods. Even the labels are printed in 100% RE paper and soybean based ink, and are completely environmentally friendly.



     

    H&M – - "I have organic cotton".



    H&M, a member of the organic cotton trading association, launched organic cotton.

    clothing

    It covers all kinds of underwear and coat.

    Men's wear

    ,

    Women's wear

    Teenage clothing,

    Children's wear

    There are sales of organic cotton products.

    H&M is still in organic cotton.

    clothing

    The "organic cotton" trademark was hung up to show the distinction.

    At the same time, other fabrics began to appear on the stage, such as organic wool, reusable wool and polyester.

    These ones here

    clothes

    It will be hung up in various departments of H&M and labeled with special labels.



    The most practical environmental protection: fake leather grass is really fashionable.



    A group of designers who take environmental protection as the selling point have won people's attention and applause, and have achieved success in business.

    The most successful designer known for the concept of environmental protection is StellaMccartney. The design work of the British fashion genius is made of natural and green materials. Leather bags and fur coats are only used for imitation leather. Her works are sought after by celebrities from all walks of life.

    Do not want to dare to wear real fur on the street?

    The production of more and more excellent, more and more design sense of all kinds of "fur" will provide fashionable people with a new choice of fashion and environmental protection.

    Fake is more charming than real!

    This sentence is best suited to describe "fur like" or "fur like" status after the fur storm.

    Compared with genuine fur, fake fur is easier to care and maintain. It doesn't need to be careful about temperature control and humidity control.



     

    Footwear enterprises should develop their social responsibilities in the first place.



    The operation of enterprises and the establishment of brand depend on the stable development of the whole society, and benefit from the help of all social groups. Only in the context of society can enterprises have a definite aim and carry out production and operation activities in an all-round way.

    Apart from the firm pillar of society, the framework of development that is carefully constructed by enterprises will collapse.

    Therefore, enterprises must shoulder certain social responsibilities, learn to give thanks to the society without any conditions, and contribute to social development and living environment.

    This is not only the need of brand building, but also the obligation of enterprises.

    The meaning of social responsibility to enterprises is huge, just like the soul of an enterprise, or large or small enterprises should take the initiative to undertake it.

    The scope of social responsibility covers a wide range, and is small enough to be responsible to consumers, so as to benefit the whole society and promote development.

    Social responsibility runs through all links of production, sales and even profit distribution. If enterprises want to pursue long-term healthy development, they can not ignore the commitment to social responsibility.



    The shoe industry, which has been living on the edge of the market, has been working hand in hand in twenty-first Century.

    clothing

    And other industries began to enter the mainstream pattern together.

    More and more consumers are pursuing the fashion, whether they are fashion or consumer.

    As a result, many enterprises are making great efforts in the field of highly sophisticated patent technology, new lean detection equipment, brand competition concept, marketing skills, scale management and so on.

    However, there are many shoe traders who do not step by step in the business process. In order to seek greater benefits, many energy use and technology applications simply can not meet the requirements of sustainable development, and their outcomes can be imagined.

    Nowadays, with the development of low carbon society, people's ecological concept is becoming more and more intense. All localities also strongly urge manufacturers to promote energy conservation and emission reduction work, develop low-carbon economy, accelerate the construction of key projects of energy saving and environmental protection, and make China's economy embark on a road of low-carbon economy pformation.

    In this way, the enterprise camps can only rely on their own constant reminder of their low-carbon society and actively explore ways to get out of a new way that is more suitable for the Chinese market.



     

    Reduce pollution sources to the lowest level and be a corporate with a sense of social responsibility.



    Due to the impact of the energy crisis, all countries in the world have increased investment and support for new energy research and development. The development of new energy has become a major issue related to the national economy and the people's livelihood, including shoe making equipment, shoe sole materials, shoe upper fabrics and glue use.

    It is understood that the vast majority of shoe-making processes use traditional oil-based adhesives, and the adhesive used is basically solvent type, which contains more than 80% of the solvent. Therefore, a large number of organic solvents are released into the atmosphere every year in China's footwear industry.

    These organic solvents enter the atmosphere and then are photooxidized to form a large amount of photochemical smog and acid rain, which seriously pollute our environment.

    At the same time, the solvent of the adhesive can not be recycled in the process of using, which will cause huge waste of resources.

    The appearance of water-based adhesive seems to be a good weapon. Water based adhesive has no solvent odour, non-toxic, no pollution, easy to operate, easy to clean residual glue, high solid content, safe and convenient storage and pportation, but water-based adhesive requires a longer drying time and higher drying temperature. The drying process is strict in order to ensure the complete evaporation of water, save resources and reduce carbon emissions.

    We should seize this advantage firmly, curb pollution sources as far as possible, apply energy scientifically and rationally, and promote greater development in shoemaking.



    Obviously, consumers are also paying more and more attention to the reputation of an enterprise. Whether an enterprise has a high sense of social responsibility adds a lot of marks to the image of shoe companies. When consumers buy their products, they will mostly inspect the reputation of the enterprise.

    And products are produced to meet the needs of consumers. Shoes enterprises should understand the purchasing psychology of consumers through market research work, grasp the market dynamics in time, and gain the favor and recognition of the consumer market with their own image.

    In this way, their products can satisfy consumers' recognition in many ways, and at the same time, enhance their core competitiveness and increase the added value of products.



     

    Technology upgrading to consolidate the piers of low carbon construction



    The strategic shift in saving resources and reducing carbon emissions is the threshold for shoemaking enterprises to break through the low carbon economy, upgrading the technological content of products, enhancing core competitiveness and improving the added value of products. However, all these are to rely on high-tech talents to grasp the vision of development and to study the equipment, and to find out better strategies through various combinations or brainstorming to achieve the best results.

    Obviously, hi-tech talents are the mainstay that shoe companies want to overtake in a low carbon economy. Shoe companies only have great efforts to draw on all kinds of experts to plan their own operations, including developers and market operators, which are designed to further improve the technological upgrading of enterprises.

    And the most direct way to do this is that shoe enterprises can cultivate talents in accordance with their own enterprise development mode through the school's atmosphere through the way of school enterprise cooperation, and the role of achieving deep strategic cooperation is: the school provides strong brand system reengineering, marketing management training, technology upgrading talents and brand planners for shoe enterprises, which has provided great help for brand strategy pformation of shoe enterprises.



    Facing the environmental upheaval caused by the global climate, our government is making changes through various efforts, and enterprises can not sit on equal order. We need to act spontaneously in response to the government's call to reduce the consumption of all kinds of resources by using high-efficiency, low input, environmental protection, high-quality raw materials, and borrowing technological achievements from high-tech talents to improve their comprehensive competitiveness, and win the opportunity in the real economic recovery stage.

    In today's "low carbon economy", it is the most correct choice for our shoe companies to obtain efficient economic benefits at low energy costs.

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