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"Fashion Shoes Capital, Confidence Warm Spring" Theme Shoe Expo Opens

2010/2/11 15:34:00 52

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The Eleventh China (Jinjiang) International Footwear Expo opens in Jinjiang SM Plaza.

Shoe Fair

Taking the theme of "fashion shoes capital and confidence warm spring" as the theme, it highlights Jinjiang's goal of creating "fashion shoes capital" and leading the trend of Chinese sports shoes. It also expresses the positive response mentality of "turning to crisis" under the background of financial crisis.

Wild power, as a strong local brand in Jinjiang, has attracted the attention of many people in the industry.

The theme of this shoe Fair is "fashion shoes, confidence and warm spring". It reflects profoundly the pformation and upgrading of sports shoes industry under the background of financial crisis, that is, from simple brand operation to industrial upgrading dominated by fashion trend and innovation and technology.

At this shoe fair, the new "Fahrenheit" series of print ads attracted many visitors' eyes. The release of the concept products such as pop sports shoes fully embodies the technological innovation strength of the wild, and shows the wild technology, dynamic and fashionable brand image to people.

As a strong local brand, wild power has always advocated the concept of "sports lifestyle and lifestyle". After last year's work together with Sohu and China Star to create the official website of China team and sponsoring the Slovakia Olympic delegation, this year they signed the first Chinese idol group "Fahrenheit" to start the brand upgrading strategy.

"This year, we signed up to the Fahrenheit company, not only a strategy to deal with the financial crisis, but also more importantly, the fashion and healthy image of the Fahrenheit strengthens the fashion characteristics of the wild brand, helps to enhance the brand value of the wild power, and at the same time, we also intensify the research and development of products. The release of products such as thermal insulation shoes is the most powerful proof of the wild technology innovation and the perfect combination of fashion movement and innovation technology."

Mr. Lin Shaoxiong, President of wild sports, said when talking about the development trend of the sports shoes industry.

It is true that the sports shoes industry in Jinjiang has developed to a certain stage, whether in product development or in development.

brand

Promotion, the difference is very small, the shoe fair stressed that "focus on fashion, leading the popularity of" the theme of the demand is also to show to the outside world as a sports shoes industry base in Jinjiang, leading the trend of China's sports shoes and fashion sports technology development direction.

As a strong brand in Jinjiang, the brand positioning of the fashion movement is the scientific prediction of the development trend of sports shoes in the future. It is in line with the development direction of the sports industry in the future. The related sports technology of its R & D has also promoted the technological innovation of Jinjiang's sports industry to a certain extent.

Just last night, wild Sports Participated in the "Sports City (Jinjiang) sports shoes Trend Conference", one of the events of this shoe fair. Through dynamic models show and static sports shoes display, the wild force showed all the people in the field the fashion trend of the style, cloth, color and other elements in the field of sports shoes in the next two years, and completely broke the people's impression before.

Gym shoes

With the monotonous color and single style, the brand personality of the fashion movement is revealed.