Marketing Requires Real Effort.

         我們公司的一名員工在一次會(huì)議上，講他搬進(jìn)公司節(jié)能樓房的感受時(shí)說(shuō)：以前住沒(méi)有安裝節(jié)能門(mén)窗的樓房時(shí)，早晨樓外單位播音的大喇叭聲、街道兩邊的汽車(chē)聲就能把他給吵醒了，夏天黃昏院落里的孩子們?cè)趭蕵?lè)區(qū)里嬉戲玩鬧，對(duì)年齡大喜靜的他而言，很受影響，可自從搬進(jìn)公司建設(shè)的節(jié)能減排的5號(hào)公寓后，一關(guān)上節(jié)能的美盾窗戶，這些噪音立即消失的無(wú)影無(wú)蹤，進(jìn)入一個(gè)寂靜的世界，隔音效果特別好，那天早上他還因此熟睡過(guò)去，差點(diǎn)遲到。住進(jìn)“美盾新居”體驗(yàn)到節(jié)能門(mén)窗好處的他，在會(huì)議上大聲呼吁，讓那些沒(méi)有住過(guò)節(jié)能微排樓房的人們?nèi)ニ殷w驗(yàn)一下節(jié)能減排的效果，讓更多的人來(lái)享受這種美妙的生活。

The reason why the employee eagerly talked about his feelings and the benefits he had enjoyed to those who did not realize the benefits of energy saving was because they were the mood of the consumer, the mood of the experiencer, and the mood of the consumer trend. When he told him that he had enjoyed a pleasure or solved the problems that had troubled him when he bought some product, he did not show off, nor flatter (nor did he need to flatter his family's products in the company's internal meetings), nor was he a "child care" for a product. Instead, he wanted to share this good feeling with more people from the bottom of his heart, which is the most fundamental starting point for our products to allow more people to accept. I

The employee's experience also enlightens us: do we experience the benefits of selling products to consumers?

Have we put our experience on the terminal to the store?

If you do not let consumers feel the beauty of products to consumers, why do they convince consumers of your feelings?

Over the years, many of us have been unable to understand what the fundamentals of marketing are, and do not pay attention to what consumers really need, nor do they let consumers know what manufacturers can provide.

We often say that pposition thinking is to stand up to the other side and think about the problem.

We and consumers must be "zero distance" in the purchase mentality, I am the consumer, the consumer is me, the person and I and I, I have everyone in me, I am one of them, they are my individual replication.

Only by knowing me first can I know more about them.

This pference, empathy and pposition is a normal mentality of human nature. This kind of humanistic complex can truly reflect the "experience, understanding and compassion" for consumers. Consumers are our parents, and they are the ones who pay us to survive. So I have to be consumers first, understand their needs, understand their pain, sympathize with their difficulties and help them solve problems, so as to achieve a win-win situation with consumers.

Therefore, our salesmen must first calm down and not to think about "I want to sell, I want to sell". Instead, I think of myself as a consumer, representing consumers to understand products, to manufacturers to have a look at them, to see how they make products, how to control quality and how to improve their quality, and what is their real value?