Ten Rules For Choosing Franchises

A good project is not a good product, but a systematic project involving many aspects.

If there is a problem, it may lead to a series of problems, or even destroy them.

In order to reduce the blindness of investment, from the following ten aspects, we can greatly reduce the risk of investors for your reference.

First, the rule of root digging; two, time rule; three, boss rule; four, league rules; five, contract rule; six, location rule; seven, manual rule; eight, innovation rule; nine, brand rule; ten, advertising rule.

First, the rule of root digging.

Compare McDonald's, KFC and Dicos first.

There are 30823 McDonald's and more than 11000 KFC.

McDonald's was founded in 1955, and the franchise was also in 1955.

KFC was founded in 1930, franchising in 1952, whether it was established or licensed earlier than McDonald's.

There is no doubt that McDonald's must have studied KFC.

McDonald's has 750 stores in China, and KFC has more than 1500 restaurants in China.

KFC entered Beijing in 1989, the first store opened at the front door, and in 1992, there were 10 in the country.

In 1990, McDonald's China's first restaurant opened in Shenzhen, opened the Wangfujing store in Beijing in April 1992, and opened the franchise business in Tianjin in August 2003.

Dicos was renamed "Dicos" after buying Dewar in 1996 by Taiwan Dingxin group.

The first franchised store opened in February 1999, and the franchise was formally launched in April. By the end of the year, 17 franchises were opened.

Later, we saw a lot of such things as Mccann, Mccann, Mackenm, Mai ham, Mike ham, MD, Mandelis and so on.

It is not necessary for me to explain here that everyone can see who they are learning from.

If you want to find a project, my suggestion is to find out the top three strong industries that you are interested in, then compare the other brands, and divide out a father, son, grandson, and then according to your actual situation, you can choose which generation you are suitable for.

It can not be said that after you have distinguished your part, your project is over, and we need to further see if there is a complete supplier system.

Do Kentucky mashed potatoes taste good, and Orlean's baked wings taste good?

Many people believe that Kentucky's own production, in fact, his condiment supplier was founded in August 1919, called the American fast food company, the meat powder developed in 1933, caused a worldwide sensation.

Many famous multinational companies are partners of Ji fast Fu.

Please remember that any good brand must have a first-class supplier for its service.

Let's look at the coffee industry. Starbucks was founded in 1971, so far there are more than 9000 chain stores worldwide.

Beijing Meida Starbucks is a Sino foreign joint venture established in 1995. In 1999, it opened the first store on the first floor of China World Trade Center center in Beijing.

Shanghai unified Starbucks was established in Shanghai in March 2000, and has now developed to 56.

With Starbucks as the leading brand of the coffee industry, there are many such as the Shang Dao, the genuine pot, the DIO coffee, the classic coffee, the wild coffee and the Jesuit coffee. They undoubtedly have a strong Starbucks color, and we can see from the logo and the standard color.

In addition, a series of convenience brands and some local convenience brands have been developed from 7-11 convenience stores, such as yes, good German, fast passenger, etc.

From the simple development process of the above three industry brands, we can see that only three brands are dominant in the market, and the three brands should occupy an important share in the market.

This is not to say that other brands will not have enough to eat. The second tier brands will also be able to distinguish 123 or three brands from 123. In such a way, I think the items you are looking for will not be bad.

Please note: the development of brand is often top-notch, top-notch, second rate, first class, three class second rate.

Learning and learning is beyond reproach. It is also necessary and the fastest way.

Two, the law of time

The maturity of an enterprise has much to do with its business life.

Although not all enterprises have longer business life, the least mature brand can not be successful overnight, nor is it one or two years old.

I believe time is the best witness.

In order to say that they have a long history, many enterprises often make up a story.

Enterprise stories can be compiled, but the history of enterprises can not be compiled. Many franchisee enterprises have various kinds of stories. This is just a small part of corporate culture.

Don't mistake the story for enterprise history, nor do you mistake it for brand history.

Three, the boss rule

See if the boss has education.

Learning is the prerequisite and foundation for development.

To understand the trend of industry development, to study industry technology and improve management and marketing level, such a boss is sure to have hope; to see the quality of the boss himself is steady, broad-minded, short-sighted, unaware of the high heaven and earth, publicity or arrogance. To see whether the boss has experience in the industry, it also determines whether the enterprise can make a lot of money, so we must conduct a careful and careful investigation of the old.

Four, franchisee rule

The headquarters to be joined must have two direct stores and operate for more than one year.

If there are no franchisees, it will be of great reference value to observe their business and observe their passions.

If business is good, it will be revealed.

But sometimes the business is clear, but he says no, because the franchisee is afraid that you will compete with him.

There are also reasons for franchisees themselves, business is good, but because of shareholders' bad influence on normal business.

Of course, the most frightening thing is the trap set by the allies.

The Allies' support for franchisees is not enough, and all kinds of support that they promised when they joined in the competition were too competitive and too low.

Such as advertising support, marketing public relations support, training support and so on, also because of the rapid development speed, there is simply no enough manpower to support, all these, join such a business, in addition to pain and regret, other will be nothing.

Five. Contract rules

Contract is the only important evidence of binding force.

The most important is the term of contract, which is three or five years in China.

Experience tells us that eight or ten years tend to be more stable contracts.

For three years, for some projects, it is just a payback period. It is hard to make money.

If the payment is due again, many franchisees are unwilling at all.

Conversely, three years of contract, some franchisees are also happy.

Why?

In the three year, I finally graduated, and I learned all about it. Why should I give you the white flowers again?

Each side has its own devil. Who fought?

You white swan, I black swan, you Li fish head, I Zhang fish head......

There are too many similar examples.

If it is eight years or more than ten years, everyone will become a family relationship and how to separate it. This is conducive to the development of the brand, so the allies should not stick to the water for three years, but let them fish in water.

We should regard the League merchants as their own flesh and blood, and do not think they are adopted.

Nor do we regard the League merchants as Lei Pai soldiers.

Alliance merchants should not regard their allies as a springboard.

Six, location rule

As the saying goes: in order to get business fire, lots, lots or lots, popularity, popularity or popularity.

A good brand is dangerous if it doesn't have a good location.

A lot of smarter brands use the way of big money to choose the location, that is to say, wherever Kendl Ki Macdonald goes, I follow where I go and where Starbucks goes.

Some people say where WAL-MART goes, where I go, where Carrefour goes, where I follow, in a word, where the chain giants go, I follow.

This is practical, but not necessarily all stores are suitable for this rule.

Seven. Manual rule

The operation manual is a guideline for enterprise operation and a programmatic document for operation.

It is the real embodiment of an enterprise, not an ornament, nor an appearance.

But many business manuals are mostly unrealistic rules and regulations.

Therefore, it can be seen from its Handbook.

Eight, the law of innovation

Innovation is the only way for enterprises to acquire new life.

Innovation is an improvement on the basis of the original.

It mainly includes product innovation, service mode innovation and marketing means innovation.

Such innovative enterprises tend to grow very fast in the early stage of development, so once they enter the market earlier, there will be more opportunities for nuggets, but 35 years later, they will shrink or even disappear.

There is a saying in the catering industry that "32 years to eat a brand".

Nine, brand rule

As we all know, the role of famous brands is very large. Let me take four brands as examples. Everyone knows that Heng Yuan Xiang's brand is selling well, whether it is T-shirts, wool or bedding, and consumers have great loyalty to this brand. The old brand of Italy brand is most famous for its leather products, and now it develops into daily chemical industry, automobile cleaning and dry cleaning industries. Montagut authorized a leather goods made by a Guangzhou company.

Disney authorized Mickey's bag, and business is mostly good.

These brands tend to have stronger profitability in their single stores.

Because of its high reputation in the minds of consumers, we must not ignore the strength of brands to solve the profitability of single stores.

Relatively speaking, the cost of licensing these famous brands is relatively high, and it is difficult to operate without certain strength.

Ten. Advertising rules

The power of advertising should not be underestimated. Many of us often do not pay attention to their image when they advertise. The most frequently seen is the investment advertisement. It is difficult to see the image advertisement. From the advertising strategy, we can see clearly the strength of the enterprise. Many famous enterprises are making great efforts to enhance the brand image.

But many domestic enterprises, only do business and do not do any image advertising, we should pay attention to.

In short, choosing a good project is not an easy task.

In addition to the above ten, remember the following points:

First, investment is a matter of changing money into money, that is to say, tens of thousands of investors are invested, and 00 of them are scattered back and forth.

Two, consult more experts and listen to more negative opinions.

Never mind your head.

When investment enthusiasm comes up, it often counts as how much I earn a year and never loses.

Three, reduce the risk of small money, subscribe to some professional magazines and newspapers, and master some information.

Take part in exhibitions and forums so that investors can have a clear mind.

In fact, some tricks of collecting money are often disclosed in magazines and newspapers, but some people are still fooled.