The Location Of Supermarket Operation Is The Key.

Generally speaking, the traditional supermarket as a representative of the traditional small business, the business area is only 100 1 500 square meters; and the standard supermarket is the main form of the basic needs of life satisfaction, the business area is 500 1 1500 square meters, the business area of the large comprehensive supermarket is 2500 one 5000 square meters, the super large comprehensive supermarket business area is 6000 1 10000 square meters and above; the warehouse type shopping mall is the main selling format of the wholesale distribution type, generally uses the high level three-dimensional shelf, the business area is more than 10000 square meters; the convenience store is the convenient type shopping and the service main industry pattern, the business area is 60 one 200 square meter.

Site survey should be thorough and scientific.

The location of supermarket should be from a broad perspective, and grasp the business conditions of the city, including community type, community facilities, traffic conditions, urban planning, consumer factors and business attributes.

Community type: first look at the natural conditions such as topography, climate, customs and so on, then investigate the social conditions such as administration, economy, history, culture and so on, so as to judge whether it is a central community or a remote community.

Is it a noble white-collar community or an emerging civilian community?

Community facilities: schools, hospitals, parks, tourist facilities, * * institutions and other public facilities can play a role in attracting consumers.

Therefore, understanding the type, number, scale and distribution of community facilities is of great significance to site selection.

Traffic conditions: This is the most direct impact on the location of the supermarket, such as the traffic conditions between the urban and suburban areas, the traffic conditions between the buildings and so on.

Therefore, for warehousing supermarkets, the scope of business circle is relatively large, generally located in the urban fringe area, far away from the urban area. There are a lot of public pport parking spots near the supermarket, which can attract distant customers to come shopping.

Community Planning: such as street development plan, road widening plan, high speed and elevated highway construction plan will have a great impact on the future business environment. We should catch in time and accurately grasp the development trend.

Only by understanding the urban planning can we expect the location of the shop to meet the planning requirements and the changes in the situation around the store so that we can make a reasonable estimation of the number of customers and other situations within the scope of the store's future business area, so as to predict the long-term development of the shop.

Residents' factors: detailed investigation of population, household number, income, consumption level and consumption custom of community residents.

Business attributes: the number of employees, business area and sales volume of supermarkets should be accurately planned.

There are 12 indicators to finalize the location of the store. After the initial understanding of the community business structure is basically understood, the next step is to gradually reduce the scope. Before choosing the final location of the supermarket, 12 commercial indicators should be referred to as follows:

(1) commercial nature.

Where are the main areas for opening shops?

(2) population and household numbers.

Understand the number of households that should be within the scope of certain business areas.

(3) number of competing stores.

Understand the number of competing stores within certain business areas.

(4) passenger flow status.

Investigate and estimate the minimum number of pedestrians passing through the store;

(5) road condition.

If there is a distinction between sidewalks and streets, the type and quantity of passing vehicles, the width of roads and other factors;

(6) the situation of the shops nearby.

Such as variety, scale, exterior decoration, style and so on;

(7) site conditions.

Such as shop area, shape, foundation, inclination, height, orientation, sunshine condition, road connection status, etc.

(8) legal conditions.

When new branches or old shops are rebuilt, they should find out whether they conform to the laws and regulations of urban planning and construction.

(9) rent.

The maximum rent should be set at the district level.

(10) necessary parking conditions.

Customers' parking spaces and the space for goods purchased by manufacturers.

(11) the maximum amount of investment.

Based on estimated sales volume or sales area,

(12) staffing.

According to the area of shopping area, if the service area per person is no less than 20 square meters.

Once the store is identified, it is not easy to change the decision. If swinging or shaking frequently, it will disrupt the normalization of chain operation and even destroy its stability and safety.

Of course, if competition pressure is too small or the storefront is too small to expand, investors can consider changing the location of the store.