From 100 Yuan To Tens Of Millions Of Assets In The Road Of Entrepreneurship

The commercial gene is saturated with desire, which brings prosperity and also brings pain. It may become a carrier of value or alienation and loss.

As an entrepreneur, I like to see, listen and read the entrepreneurial story of successful (or failed) people, feeling the same as their spiritual history behind their business, as at the same time witnessing the process of sublimation of desire.

One day in 2006, on the Gobi Road, the most difficult part of Tang Xuan Zang's journey to the west, Mohe Yan Qi's road was a place where even birds could not live, but suddenly came a fashionable girl with gorgeous clothes. She was walking difficultly in the desert.

The woman in the desert, Liu Xiaoyan, is the boss of a clothing company in Shenzhen.

She had been walking on the uninhabited Gobi for three days. In her own words, the whole surface of the earth seemed to have a feeling of burning, and I could not breathe any more.

It is to walk away, let oneself die once.

Let yourself die once?

It is inevitable that life is alive, and what is going on in the world, so that she can fly to Shenzhen from thousands of miles away to seek death.

In fact, all this stems from a fashion show.

This is a grand fashion women's wear conference held at East Lake Hotel.

The publisher of this fashion show is Liu Xiaoyan.

The 6 million cost conference devoted all her dreams.

On the stand, everyone felt really beautiful. The model changed its clothes and felt amazing. It was beautiful.

This unique conference attracted the attention of numerous ordering merchants, and watched hundreds of ordering companies gathered on the stage. Liu Xiaoyan knew his chance to make big money.

But on the second day, that is, the order meeting, when Liu Xiaoyan stepped confidently into the order hall, the situation suddenly reversed.

As soon as we arrived at the meeting, we saw few people.

Yesterday's crowded venue, so few people came here today?

Is it the wrong time to notify?

Or what happened to the dealer?

Liu Xiaoyan immediately rushed out of a cold sweat and hurried the employee to the front desk for questioning.

Once the guest had checked out, Liu Xiaoyan's head was covered.

After making several phone calls, the guests said that our products were deviated from their style and did not want to cooperate with us again.

For several days, Liu Xiaoyan received the statement of cancelling the contract from all over the country.

Looking at the lifting of the statement, Liu Xiaoyan's heart was cold, dealers no longer, overnight, about 6000000 of fashion women turned into a pile of garbage!

She shut herself in the car and wandered aimlessly in Shenzhen.

I don't know where to go, I don't want to go home, I don't want to see my friends, I'm wandering around alone, driving around in a car and driving around like this. I think it's the safest car in the car. Everyone in the car doesn't know where I am. Even at this moment, I don't know whether I am in Shennan Road or on the North Ring Road. I sometimes wander around in that void.

A strong sense of frustration made it difficult for Liu Xiaoyan to accept it. In the seven months, she was like a roller coaster. She fell from the peak to the bottom of the valley. Ten years of hard work, and now a 6 million loss of a night's loss, such a big psychological gap for anyone can not bear.

7 days of heat and heat, Liu Xiaoyan felt that he could hardly keep up. Liu Xiaoyan dragged the body that was about to bake, crawling in Gobi step by step.

In fact, this kind of extradition is not the first time. The ten years ago, that exodus is the real silence.

15 years ago, in the old home of Jiangxi, Liu Xiaoyan, 21, was filled with joy to marry her lover who had been in love for several years. Her boyfriend chose to leave her and married a girl with a very good family.

At that time, I was determined to leave this place, which made me sad.

The boyfriend's way, deeply stabbed her heart, her parents' inquiring eyes made her unable to stay for a moment. The city filled her with despair, carrying her parents. She left Jiangxi with only 100 yuan to live in Shenzhen for more than 20 years.

She swears to live like this!

At that time, the idea was that I wanted to be a rich woman. I wanted to be rich. I had to work hard at all costs.

That is to say, I must go out of the way, live a look, and have a great determination. If I have nothing to do, I will never come back to this land.

Strange cities, no one, no work experience, no high academic qualifications, easy to find a job, although eating countless closed doors, but the city of Liu Xiaoyan is still full of expectations.

I always feel that this tall building will belong to me one day, that is, I have a strong desire to get it.

Two weeks later, Liu Xiaoyan found a job.

900 yuan a month's wages, Liu Xiaoyan was reluctant to eat a fruit, she set a rule for herself, even if hungry, must be saved 800 yuan per month.

The one hundred piece is really small. It's not enough at all. It's really frugal and frugal. Some people don't understand it. They think I'm so mean. I don't seem to be willing to spend money. At that time, I kept telling myself that I could do something, but without money, you didn't save money, and no one could help you.

A year later, he saved himself 10 thousand yuan. Liu Xiaoyan bought several sewing machines and hired two teachers. The small garment processing workshop opened.

Without money to hire people, Liu Xiaoyan often had to carry hundreds of pounds of cloth back.

Because they could not choose cloth, Liu Xiaoyan's clothes were seriously shrunk, and the problem of decolorization was observed. The clothes that had been rushed out of the day and night were returned by batch, and money was not made, even Ben was put in.

After dark, do you think you can get up tomorrow?

Can you open your eyes? Can you go on? You can't imagine.

But on the morning of the second day, the sun came out, saw it again, and then started it again, and felt it was still necessary to do it.

It was with the tenacity of a piece of work that Liu Xiaoyan learned and worked. After a year, he earned 1 million.

The scale of the factory is also increasing, from the initial 70 square meters to 500 square meters, 2000 square meters.

Liu Xiaoyan understood that if we want to make more money and get higher profits, we must create an independent clothing brand.

After all, Liu Xiaoyan recruited a group of fashion designers and brand sales teams.

A few months of careful preparation, Liu Xiaoyan's first season costumes came out. With these clothes, Liu Xiaoyan went straight to the Beijing Fashion Expo.

At the Beijing Fashion Fair, Liu Xiaoyan's dress design was novel and cheap, and attracted many franchisees. The dealer who ordered the order came up. She never imagined that a shot would win the game.

Three months later, Liu Xiaoyan went on to win the chase and took part in the Clothing Fair in Shenzhen. This time, there was a great deal of confidence in people and Liu Xiaoyan.

At that time, it was really crowded with merchants, and I could not put up my booth. All the people said that they were demanding me and squeezed in, and then told you that you had to leave a little time, I want to talk to you, I want to talk to you about the contract, then everyone will come to the company, and then arrange another time to sign with them. The joy of that will be very intuitive and indeed joyful.

In just four months, Liu Xiaoyan has 41 distributors, 49 stores and sales outlets all over the country, and sales are unusually hot.

She rented a whole story in the most upscale office buildings in Shenzhen. Only her office occupied 300 flat, and within six months, she quickly started a brand. Liu Xiaoyan's success became the myth of the clothing industry.

It is a triumphant career.

But it was a press conference that made her ten years of effort all destroyed.

On the 7 day, the trip to Dunhuang, poverty, prosperity, the past events in front of the playback, recall that from the initial 100 yuan, to achieve today's tens of millions of assets, Liu Xiaoyan suddenly found that money in her heart lighter.

I found that people can be numb with pain.

When you walk 10 steps, the pain will not go down, you can go on.

Only through experience can you know that even pain can walk past.

That death is dead. What else can't be done?

After coming back from Dunhuang, she decided to clean up all the stock, no matter how big, small, all cleared, 20 yuan each!

She wants to do it again.

Liu Xiaoyan said: brand is always my dream. I will persist. Without six million, I can accumulate six million more. I will do it.

But the growth of the brand requires a lot of money. I will work harder to earn more money to grow up.

There is a saying in Liu Xiaoyan's diary, "some people say that because of their dreams, I feel that my dream is cruel. I have struggled with pain because of my dreams, but I can not extricate myself from death."

What will Liu Xiaoyan's career be when he is 40 years old?

We sincerely wish her well.