In The Ten Year, The First Pot Of Gold Was Recovered.

Starting from less than 100 yuan, to one hundred million of this year's output value, from the original village girl who traveled to the south to the north and now to the international market, it has jumped to become the "big sister" in the Chinese jewelry industry. The market economy has been rising and falling. It has produced a wonderful story of creating wealth in Zhou Xiaoguang, and has also reflected the growth process of an enterpriser.

Run in more than half of China, just want to let the family have enough food and clothing. In 1978, Zhou Xiaoguang, a young girl who had just graduated from high school, took the idea of letting her family have enough food and clothing, with a mother's words: "what can be done is better than that".

She was 17 years old and had 5 younger sisters and a younger brother.

The family of ten people, regardless of their mother how to calculate, in that era, only to ensure that the whole family will not be hungry.

Zhou Xiaoguang, who grew up in a small mountain village in Zhuji, failed to enter university after graduating from high school.

Even if there was a chance to study, life seemed not to allow her to learn anything thoroughly: when she was in high school, she began to figure out where to go to cut the grass and the cows and sheep in the last afternoon.

Zhou Xiaoguang recalls that when she walked for more than 6 hours on the mountain road to YiWu Railway Station, the first time she got on the train, the excitement was more than the first time she broke into the world.

After many years, Zhou Xiaoguang took the plane from the end of the earth to the end, just like a regular meal, but he still excited when he recalled the train ride.

With her courage and self-confidence, she let her mother borrow tens of dollars as capital and start a "run the wharf" business.

A girl who goes out naturally is much more difficult than a boy. He drives trains and drives cars. In order not to delay time, he often makes stalls for business in the daytime and drives by car at night. As a result, in the past 6 years, Zhou Xiao Guang ran across most of China.

Zhou Xiaoguang recalled that at that time, she took a map of China and walked along the road and railway. There was only one thought in her mind: in order to make her family live a good life.

After 6 years of breaking the world, Zhou Xiaoguang made 20 thousand yuan.

In the ten year, the first pot of gold was recovered.

In 1985, Zhou Xiaoguang, who ran across the six pier of Sanjiang, married the new Dongyang Yu Yun Xin, who was also selling embroidery.

After marriage, Zhou Xiaoguang told her husband that he wanted to settle down.

So, two people took all their savings in the past few years and bought a booth in the first generation of Yiwu's small commodity market.

When they were selling embroidery in the northeast, they saw that northeast women like to wear flowers and green headwear. Zhou Xiaoguang chose jewelry for women's sensitivities and the same love and beauty.

So, when her husband came to Guangdong, she went to Yiwu to practice.

The potential of the businessman gradually came into play.

A few years later, they bought a new house in the best residential quarter in Yiwu, and bought a store in downtown Chaoyangmen.

Facts have proved that Zhou Xiaoguang's vision is very accurate. Before long, Chaoyangmen became the commercial golden section of downtown Yiwu.

When I came out into the world, almost everything I wanted, and the child was born, seemed to be content to stop and rest.

But Zhou Xiaoguang's strong character did not change at all.

In July 1995, the couple took up 7 million yuan to invest in the jewelry factory, and there was a famous jewelry production base in Yiwu since then.

Zhou Xiaoguang has his own industry and has a promising world.

When recalling this unforgettable summer day, Zhou Xiaoguang said that it was a great decision and a great deal of courage to make such a decision at that time. If the factory fails, the couple's years will be lost.

Afterwards, Zhou Xiaoguang said that when the two people came to Yiwu, they had nothing at all.

After so many years in the business community, Zhou Xiaoguang said that every time he made major decisions, he was supported by his husband Yu Yun Xin.

As vice chairman, Yu Yunxin has been hiding behind his wife. No matter which stage the enterprise develops, under the command of the marshal, he manages the company inside and outside.

"My husband is now in charge of the domestic South market, and the one he is responsible for is good both in reputation and profits."

The wife praises so much.

It was this resolute choice that made Zhou Xiaoguang's life significance rapidly improve: from a peddler who became rich to an entrepreneur.

I am willing to have competitors, which is not a bad thing.

From the beginning of 1995 to 1998, several years, the Xinguang jewelry factory has been developing at a speed of continuous doubling, and has established its own product sales network in the whole country, becoming one of the leading enterprises in the domestic jewelry industry.

In the face of a shop, Zhou Xiaoguang was able to deal with it calmly. In the face of a rapidly growing enterprise, Zhou Xiaoguang felt more and more conscious.

At this time, she made a decisive decision - since 1999, Zhou Xiaoguang hired a professional manager from Taiwan as general manager of the company.

With the development and growth of enterprises, new light ornaments are attracting more and more attention from colleagues. New light has often happened to people. In the past 7 years, there have been at least 1000 people in the same industry. There is no doubt that we can build another new light. Some people call it "Whampoa military academy".

In this regard, Zhou Xiaoguang said: competition in the industry, talent competition.

But I don't think it's a bad thing.

At present, there are 1800 jewelry manufacturing enterprises in Yiwu, and 100 thousand people are engaged in this industry, with 6 billion output value per year.

To promote the development of local economy, it is far from enough to rely on only one enterprise to expand. In particular, the industry of ornaments is only concentrated in the industry and has a foothold on the stage of the world, so as to form a climate and atmosphere and promote the upgrading of the whole industry.

Yiwu jewelry industry personages said that Xinguang's "Whampoa military academy" has become the lubricant of the industry.

Because of the industry's "king of the king", Xinguang to develop more than 100 new products every day, the following companies are also more natural, but this did not let Zhou Xiaoguang feel a trace of satisfaction.

She thought that I would run faster if others followed quickly.

Zhou Xiaoguang's reputation in the industry is famous: every time he goes abroad to attend exhibitions, Zhou Xiaoguang will tell his colleagues without reservation about what he sees, hears or even learns.

It's hard for a single tree to become a forest, Zhou Xiaoguang said.

Now, what worries Zhou Xiaoguang most is: "the level of knowledge must be up to the requirement of a world-class businessman, and the management team of a modern enterprise in the enterprise will also exert great efforts."

Indeed, this is the common problem encountered by private entrepreneurs in the third venture.

Some people chose to go abroad for further study, but Zhou Xiaoguang was unable to put up with the enterprise for a time. She chose to attend lectures regularly and hire various experts to be his own advisers.

In one case, she spent 170 thousand yuan on the training of team spirit for the backbone of the company by Taiwan experts.

Jiang Zelin, deputy general manager of state owned enterprises joining Xinguang, is deeply impressed by the meticulous team building: people like me who have been away from state-owned enterprises to private enterprises for 4 years feel more than 10 years in state-owned enterprises.

Not only to be China's first, but also to make the world famous brand jewelry industry has an obvious feature, with a short cycle and rapid renewal.

In order to keep up with the trend of the market, Xinguang spent about 1500000 of its personnel training in one year, specially organized the development department composed of dozens of designers, and spent a lot of money on importing the most advanced ornament production equipment from abroad, and established the only electroplating automatic production line in the domestic jewelry industry, so that Xinguang was always in the leading position in the competition.

In October 1995, Xinguang company just completed and put into production. Zhou Xiaoguang invested 400 thousand yuan in the first place, and opened a branch in Guangzhou jewelry street.

At that time, women on the streets of Guangzhou loved to wear scarves, and the branch immediately sent the information back to the company headquarters.

In just 3 days, the company developed dozens of varieties on the market for the organization and design staff. As a result, the new light ornaments in Guangzhou started to bloom everywhere.

Immediately after that, Xinguang company opened sales windows in Yiwu and Shenyang.

The company uses the regional difference and the time difference of the jewelry, and uses the step by step sales method from south to north to rapidly develop the market from simple jewelry sales enterprises to modern jewelry production and sales enterprises.

Zhou Xiaoguang often participates in jewelry exhibitions around the world, and gets the world fashion accessories and new materials, new technology and new technology in the first time, and then develops his own products through digestion and the characteristics of the Chinese market.

She often takes designers to Europe, South Africa, the Middle East and Asia, and Zhou Xiaoguang has visited more than ten countries.

She said: "different countries have different cultures, and look at the vast world outside, which is very helpful for the development of our products and the growth of our enterprises."

At present, Xinguang company has designed and developed three brands of "Xinguang", "EVE" and "Xinguang Xi Bao", forming five series: alloy, claw chain, copper gold, crystal and acrylic.

Since 2000, Xinguang has participated in the Asian Fashion Accessories Exhibition held in Hongkong for three consecutive years.

He was named the highest gold medal in the world at the international bestseller Fair held in South Korea.

In May 2000, it was a turning point for Zhou Xiaoguang. The ordinary Chinese woman had a real fire at the international jewellery exhibition in Hongkong Convention and Exhibition Center.

Reporters from CCTV and Hongkong media have focused on the female factory director from the domestic jewelry industry to the international market. More than 70 customers from more than 50 countries in Asia, the Americas and Europe were attracted by the products she exhibited and signed another order.

Zhou Xiaoguang's 4 booths were crowded with customers, and the 8 plations were not enough, and 4 were temporarily invited from Hongkong.

Some merchants failed to get orders at the venue, so they had to rush to Yiwu after asking for relevant information.

That is, at this exhibition, Zhou Xiaoguang broke the jewelry market by South Korea and Hongkong dominate the situation, in the exhibition of 57 countries and regions, 226 enterprises emerge.

What is the reason for this unwell-known enterprise in China to achieve brilliant results in the international market?

"I was forced out."

Zhou Xiaoguang summed it up in a word.

According to her introduction, in the whole country, there are more than 2000 enterprises in the jewelry industry, of which more than 1000 are concentrated in Yiwu, accounting for about 70% of the country's total output.

As a leading enterprise in the jewelry industry of Yiwu, the product is instantly copied and its price is much lower than that of "Xinguang".

Sometimes their new products are forced to shut down after they produce only one or two batches.

The low price, low quality and low quality vicious competition in the domestic jewelry industry has made the industry fall into a premature state.

In this case, Zhou Xiaoguang began to aim at the international market to understand the requirements and understanding of different ornaments in different cultural backgrounds. Zhou Xiaoguang's footsteps almost spread across Asia, Europe and the United States.

On one occasion, just to buy an old product design conception Manual of an old American enterprise, she resolutely pulled out 24 thousand dollars.

After two years of careful preparation, Zhou Xiaoguang felt that his wings were plump enough to fight in the international market.

So, she concentrated all the strength, closed the door to produce more than 6000 new products, made a special trip to Hongkong to make an appearance, a shot, the sensation of Hongkong.

When he recalled his trip to Hongkong, Zhou Xiaoguang still had a lot of thoughts. "The first time I took part in the international exhibition with my products, I got an unprecedented success, and I greatly increased my confidence. I have the ability to penetrate my products into the international market. I want to be the first in China, and I want to make a brand name for China."

Zhou Xiaoguang, who has opened up "foreign meat", is not satisfied with that. The most important question before us is how to break through the capital operation of an enterprise.

She told us that I was thinking about the issue of shareholding system pformation and listing, and that enterprise development is sure to take this step.

Some people say that private enterprises are like a canoe sailing all the way from Himalaya Range to the Changjiang Estuary, and then they will enter the sea.

If there is not enough preparation, we will never find ourselves in the sea again.

Much of this is what my chairman needs to do.