A Difficult Entrepreneurial Experience For A Shenzhen Girl

Just after the Spring Festival of 2004, when a lot of Xiangxi girls were dreaming of getting rich, Shenzhen girl came to Hunan Huaihua from Shenzhen, despite her family's objection. She came to Huaihua just because she received a phone call.

Liu Yanfei: "he said that a shipment of Phoenix was returned, and it seemed very anxious and painful, because I decided to go to Huaihua because of the discoloration of flowers and plants."

Zhang Song: "she said to me on the phone," I'm coming to Huaihua. I will not tell you what clothes I wear and what bags I carry. You can pick me up at the train station. If I receive it, I will stay, and then I will go back to Shenzhen. "

Liu Yanfei came to Huaihua without hesitation, on the one hand, for the young man who had never seen Zhang Song before, and on the other hand, for wild flowers and weeds in the mountains of Xiangxi.

Now, Liu Yanfei has married Zhang Song, a wild flower and weed that used to be unworthy of money in the mountains of Xiangxi. After the couple's processing, they sold about 300000 yuan a year.

People do not know that the profit of the about 300000 yuan is earned by them from scratch.

Few people know that when Zhang Song worked in Guangdong, he could not afford a two yuan lunch box.

Zhang Song: "when I passed the bakery, I could not wait to rush to grab a bite to eat. At that time, there was an idea in my mind that I would first go to a restaurant and have a good meal to earn money.

In order to have a full meal, I sold a pager. The 300 yuan camera sold for 50 yuan, and even sold some of my beloved books and 3 cents a Jin as waste paper.

In 1995, Zhang Song graduated from high school and went to work in Guangdong alone.

Zhang Song was never able to find a job, even eating.

In the winter of 2002, Zhang Song, who worked in Guangdong for six years, returned to Huaihua's hometown with a sense of loss and sadness.

At least at home, it could also eat a bowl of food, but Zhang Song, who had been in the face of the mountains, felt at a loss.

Until one day, Zhang Song, who was bored, opened a book with a bookmark. It was a bookmark made from plant specimens.

Zhang Song: "such a big leaf can sell 3 yuan, like this leaf can be made several bookmarks, because see this thing can sell money, we have everywhere, no one ever thought of it as a commodity to sell, to develop."

Zhang Song's hometown is located in the mountains of Huaihua, Hunan. These things are not only everywhere, but also worthless. Zhang Song decides to make some bookmarks himself. The flowers and plants in his hometown are good materials for making bookmarks.

Now, as long as he enters the mountains, Zhang Song can't say he is excited. In his eyes, there are treasures everywhere in the mountains.

Zhang Song: "this grass is very easy to use. Look at the shape that can make a little girl's skirt, plait and earring. It is very similar to dyed dyed black and purple.

In 2002, when Zhang Song first went to the mountains to look for these flowers and plants, the villagers around him still had some misconceptions about Zhang Song's behavior.

Zhang Song: "people around do not understand. They say they work for a few years and do not know what they have done outside. These flowers have been there for thousands of years. People still think that I have been taking medicine, and have I picked some Chinese herbs and found medicinal herbs."

Zhang made the first batch of bookmarks according to the samples produced by primary school.

Zhang Song's father thought he was doing nothing, and when he was stalemate between the father and son, Zhang Song received a strange letter.

Zhang Song: "this letter is from Shenzhen. A man named Liu Yanfei asked me about the dancing grass. She was very curious."

It turned out that Zhang Song had sent a manuscript to a magazine before leaving Guangdong.

He wrote a story about dancing grass. He returned to Huaihua shortly afterwards, and published his manuscript in the magazine.

Zhang Song: "it's a story of a young man in Hunan who has grown up to grow rich, and has won the love of a Jiangxi girl. This is actually a dream of mine."

In reply to this distant letter, Zhang Song remembered the days of working in Guangdong.

This time, Zhang song wants to have a try. If he can sell three or five yuan in Guangdong, can he sell it?

In the spring of 2003, Zhang Song made more than 100 bookmarks in spite of his father's objection.

Zhang Song: "what I did at that time was bookmarks. I think students are a big market. So they didn't want to sell it to the second middle door, but there were so many people who bought it. They didn't buy a lot of people. From the morning to the afternoon, they spent a whole day selling five tickets, which sold a total of seven yuan."

Placing stalls at the front of the school, Zhang Song's first batch of works made many city children sniff at it and thought his work was of no grade.

Listening to the students' comments, looking at a lot of booksellers and cards that could not be sold, Zhang Song suddenly thought of a person.

Liu Yanfei: "one day, I received a letter from him, which contained several cards. In his letter, he wrote that he wanted me to give him some advice. I showed them to my colleagues that they were not optimistic. They felt that there was no market prospect for this card. I was very optimistic about this item and I gave him some advice."

At that time, leaf bookmarks were everywhere in the market. Liu Yanfei proposed Zhang song to make flowers and greetings cards. After investigating Zhang Song's surrounding market, he produced more than 800 greeting cards with flowers and leaves. This time Zhang Song focused his attention on the shops around the school.

Store owner: "it looked rather fashionable and novel at the time, but I was still a kind of trial psychology. It happened that he sent it in April 20th. Later, it was 51 and 54 youth day. Young people saw that it was ok, and sales volume was OK. They took more than 100 tickets, sold dozens of cards, and only ten or twenty left."

Zhang Song's products attracted many young people's eyes with bright colors, unique shapes and charm.

In just a dozen days, more than 480 cards were sold, and the cost of making this card was very small. In later production, it was only necessary to combine the dried flowers and plants with their own imagination. For Zhang Song, this is a small and profitable project.

Wild flowers weeds can sell more than 300 yuan, Zhang Song told the good news first to the Shenzhen girl.

Liu Yanfei: "he wrote to tell me that he had sold more than 300 yuan, and I felt very happy for him. Later, we wrote more closely. By July 2003, I received a letter from him saying that he had received a large order."

Zhang Song: "this order is made by Fenghuang County. At that time there were butterflies in the mountains. I made butterflies into specimens, made cards with flowers and plants, and sold them to Phoenix. Phoenix made a product of 1200 yuan for tourism."

The order of 1200 yuan is the biggest business in Zhang Song's history, and the work is very tight. It requires delivery before the eleven golden week. Zhang Song went to the mountains to collect raw materials in the daytime and produced at home in the evening. When he calculated the use of 1200 yuan, he had problems in making his cards.

Zhang Song: "just like this, it's all mouldy and can't be used."

Zhang Xiaoquan Zhang Song's younger brother: "the reason for mildew is that the water can not be fully dried. In order to solve this problem, my brother and I have thought a lot of ways to start baking with fire, and the temperature and the temperature are not well controlled.

Later, the iron was ironed, and the effect was not good. My brother was very worried, and he was in a bad mood, losing his temper and shouting at his family.

The drying and setting of flowers and leaves has always been a difficult problem.

Originally, Zhang song used the method of water absorption and sun drying of books. Besides water, the amount of production increased now, and met with the rainy season, which caused a lot of raw materials to mildew. This made Zhang Song very upset. Zhang Xiaoquan saw his brother's anguish and dragged Zhang Song out to distract himself.

Zhang Xiaoquan: "passing through a bakery, seeing the toast, we have got inspiration from here, and then solved the problem of drying flowers through experiments."

Through the revelations of baking bread, the two brothers have thoroughly solved the problem of dried flowers and plants after numerous experiments.

Now, this is Zhang Song's biggest business secret, in Zhang Song's concern, we did not shoot the drying process of flowers and plants.

The successful sale of the 1200 yuan tourist product to Fenghuang county made Zhang Song happy that on the eve of 2003 National Day, he received a photo from a girl and a remittance of 2000 yuan.

Liu Yanfei: "in our constant exchange of letters, I found that he was different from the boys around me. He was a practical boy who was hardworking and hard-working. On his birthday, I sent him my picture and sent him 2000 yuan to support his business."

The sale of products opened up a way out. The girl threw herself in the hydrangea. Two years ago, the beautiful story woven by Zhang Song in the magazine was about to become a reality. This made Zhang Song somewhat proud. However, in a few days, Zhang Song was hit by a blow, and the goods sold to Phoenix were returned.

Zhang Xiaoquan: "the shipment of Phoenix has returned, because the color is fading, and the red becomes pale red, and the purple is lighter."

Zhang Song: "there has always been a fluke mentality, originally also faded, I choose some not easy to fade flowers and plants to do, I did not expect all the goods on the Phoenix broke out."

Seeing that the business was flying again, Zhang Song told the girl in the south that he was depressed. He didn't expect that because of the phone call, Liu Yanfei gave up his work in a shopping mall in Shenzhen and came to Huaihua to solve the problem of flower color pformation with him.

Due to the fact that the leaves and flowers were covered with grease or fluff, their attempts failed again and again, and Zhang Song faced more and more worries in the face of setbacks.

Zhang Song: "worry, what am I? A rural kid can't compare Shenzhen and Huaihua. If it can't be solved, I'm worried that she will go back, and I pray that miracles happen."

Liu Yanfei: "once we left flowers in the paint and got up more brighter in the morning. From here, we get inspiration and solve the problem of the color change of flowers and plants. This may be the arrangement of heaven, and I want to stay with him to start a business together."

In August 2004, Liu Yanfei married Zhang Song for a common cause.

Shortly after marriage, some people came to Shenzhen. Zhang Song, a tourist from Phoenix in Shenzhen, saw the work of Zhang Song, who came to Huaihua and ordered 5000 yuan.

From that day on, Zhang Song's flower crafts went out.