Real Estate Queen'S Making Money

Her money making experience was inspired by the mother of a housewife.

Barbara coklen, a prominent figure in the real estate market in New York, has started a real estate brokerage company from 1000 dollars, and now has an annual income of more than 2 billion dollars. Her heart is making money from the mother line of the housewife's online debt sale, making her glasses a historical Sina MMS.

Lesson one: people often judge a book by its cover.

The mother painted the stone of the courtyard wall white, and the whole yard would brighten, so that Barbara summed up the first "truth": consciousness determines matter.

In the process of doing business, she found that people often judge a book by its cover.

So in the business world, she thinks that money is best spent on things that can shape a successful image.

Lesson Two: make the most of what you already have.

What I learned from my mother "to make good use of their strengths" is also effective in renting apartments.

A house that is not larger than other apartments, because it separates the dining room from the living room, so that customers think they get more space, so they can rent out quickly.

This makes Barbara even more convinced that even if a competitor has something you can't match, you can still stand out if you can recognize what you already have and make full use of it.

Experience three: let people pay attention to you.

Mother's experience, "if you want to attract people's attention, put your name on the wall", gradually let Barbara know how to become the center of attention.

First, she released the statistics of the real estate rental market by announcing the colon report, which attracted the attention of the media. This method became the most prized part of her propaganda.

In addition, she also made news by selling the figures of her competitors, making news through rumors, and adopting the old fashioned way of cling to the crowd, which not only made her a focal point, but also promoted the sales performance of the company.

Experience four: create an atmosphere of insufficient supply.

"If there are ten customers, and only three puppies, the puppy will become a hot commodity," Mom's experience became a marketing strategy for Barbara.

She used the psychology of "everyone wants to get what we want", set up the "one day selling day", set the deadline, thus creating a situation of short supply.

In your client's scramble for me, dozens of houses that have been idle for years have been sold in an instant.

There are many business lessons that Barbara learned from his mother. These simple tips are also inspiring for other business people.

Personal profile:

Barbara colcoln is a prominent figure in the real estate market of New York, the most prominent Manhattan real estate broker.

After her twenty-second job failed, Barbara borrowed 1000 dollars from her boyfriend and resigned from the waitress's job, and opened a tiny real estate business in the city of New York.

Now, the annual income of the colon group is more than 2 billion US dollars. It has become the main Real Estate Company in New York. Barbara is more wealthy than her childhood dreams.