Hu Guiping &Nbsp; The Shoe Queen Of Cars.

At 9:30 on the morning of March 19th, Hu Guiping will start a business report at the 8 floor activity room of building 4, Wuhan Institute of Shipbuilding Technology.

In the morning of March 10th, when the reporter interviewed Hu Guiping in Wuhan Han Huang round Shoes Co., Ltd., she was rubbing leather shoes, oiling and rubbing for customers. Very skilled in action.

The reporter was surprised. Hu Guiping smiled and said that he could shine shoes on his customers. He could remind himself not to forget his book but also set an example for his employees. The salesmen jokingly called Hu Guiping: the chairman of the car cleaning shoe industry is the only one in the world.

"If you do little things, you can accomplish great things if you do it with your heart." Hu Guiping talks about his own entrepreneurial experience.

Laid off women workers start shoemaker shops.

In 1995, Hu Guiping was laid off from the three national cotton plant in Wuhan. In order to make a living, she used to set up stalls in the streets to work in Ezhou, Jiujiang and Chengdu. Over the past few years, people have suffered a lot but have not earned much money.

One morning in 1999, she went shopping in the street, saw a shoeshine woman, rubbed 5 pairs of shoes in half an hour, and made 5 yuan. She has a brainwave: if we can open a special shoe shop in a busy place, let the customers shine their shoes at the same time, and have a comfortable rest, so that we will not have to worry about the wind and rain, and the business will be good.

After many twists and turns, she rented a more than 10 square meter facade in Hankou and opened the first indoor shoe shop. The day when the shoemaker opened, a lot of curious passers-by stopped, but there were few shoeshine shoeshers. Hu Guiping made an advertisement at the door of the shop, which showed that the shop only received 5 cents for shoeshine, and the coin was sold by the customer himself. She also invited the curious people to come to the shop and tell them about the maintenance knowledge of leather shoes, and introduce the decontamination methods of shoe upper.

Gradually, shoemaker business is getting better and better. The shoes cleaned every day rise from more than 100 pairs to more than 400 pairs. A month later, she made over 3000 yuan.

In September of that year, she opened a branch store in Hankou. On the day of the opening day, a team of shoes, shoes and sticky wear-resistant Posts came in. In just 3 hours, the turnover was as high as 1000 yuan. The store gradually developed into a central store of the company.

Shoemaker shops do "foot articles".

"Carefully observe the needs of customers, we can find business opportunities." Hu Guiping said, when the shoes were first started, some of the customers' shoes were broken, and they wanted to fix them in the shop. After finishing their shoes, some wanted to change the double insoles; others felt that the shoe polish was good, and they wanted to buy a box. She found that there are huge business opportunities behind her shoes. In order to meet the needs of customers, she bought shoes, shoe polish, insoles and other ancillary items. She also introduced new service items such as leather bags, foot care and foot massage. She was very popular with customers, and the business of shoemaker shops was booming every day.

On one occasion, Hu Guiping discovered a product called "dermal beauty cream", which worked very well. So she bought the product patent and produced it herself. Nowadays, Hu Guiping's shoe polishing company, besides shoeshine, also produces and sells shoe related products such as shoe polish, insoles, wear-resistant posts, pedicure devices, dry feet and so on.

"It doesn't cost much to polish shoes." Hu Guiping admitted that in the "Han Emperor" shoe store, shoes accounted for only about 10% of the total income. Most of the income came from other supporting services.

Shoemaker stores nationwide

Shoemaker business is getting more and more prosperous, and Hu Guiping's reputation is getting bigger and bigger. Many laid-off workers are asking for help. In June 1999, Yan Changhua, a laid-off worker, found Hu Guiping, asking for a brand called "Han Emperor" to open a shoe store. Hu Guiping helped Yan Changhua and his wife open their first chain store.

In August 2000, Hu Guiping founded a "Wuhan Han Huang Yi Shoes Co., Ltd.", which is free of charge and free of charge. In the busy streets of three towns in Wuhan, there is a "Han imperial circle shoe shop".

The laid-off women workers opened a shoeshine chain store, and many media reported Hu Guiping's deeds. Many laid-off workers from other provinces and cities came to learn from them. For a while, "Han Huang's shoes shop" sprang up all over the country.

Chain stores are growing rapidly, and some negative effects are gradually emerging. Some chain stores operate irregularly, similar shoe companies also appear one after another, and the market gradually becomes chaotic. Hu Guiping realized the importance of maintaining the brand. She asked the chain stores to unify the Han imperial brand, business scale, trademark usage, store design, market operation, advertising, equipment configuration, dress, product sales and product price, and charge management fees to the franchisees.

Because of the timely rectification, "Han Huang Yi Yuan Shoes Co., Ltd." has won the advantage in the fierce market competition. Today, she has opened more than 1000 chain stores in more than 50 cities across the country.

Shoeshine also needs talents.

When Hu Guiping's company was founded, he recruited a college student and several technical secondary school students. But soon, they left without saying goodbye. With the development of the company, the quality of staff is low, and the problem of low level of management and operation is increasingly prominent. She is eager to introduce high-quality talents to ensure the healthy development of the company.

For the college students who came to apply for the job, she not only provided a higher salary, but also entrusted her with heavy responsibilities, so as to create a relaxed and pleasant working atmosphere.

"Working with Mr. Hu is very good." A staff member surnamed Zhang told reporters that she did not have the shelf of the boss and liked to mix with employees. I remember one time because he was too busy to eat, and Hu Guiping sent him a box lunch himself.

In recent years, the "Han Huang Yi Shoes Co., Ltd." management, more than 70% of undergraduate education, and is increasing every year.

Hu Guiping said: "with talent, the development of the company will have the power, even if it is a shoeshine company, if there is no talent, it will eventually be eliminated."