Shanghai Female Bosses' Entrepreneurial Struggle Story

He Xiaoyun is doing business in several industries, and is good at finding the best entry point.

He Xiaoyun: running pnational trade to the end

I am the most popular WTO person.

He Xiaoyun's business includes four industries: clothing export, medicine import, food import, education and training.

She looked soft and quiet after sitting at the desk, but she was very serious.

She said, "in fact, I hate business since I was little. I wrote a composition in middle school. My topic is" my dream ". I did not hesitate to write that I would like to be a teacher and enjoy the feeling of being full of peaches and plums.

It can be said that this dream has not yet completely recede, and the two most grateful people in my life are all teachers.

At the beginning of 1980s, when He Xiaoyun graduated from University, the distribution system at that time made her unable to be a teacher. Instead, she let her husband who was a teacher drop the sea.

The first company is "lily dress".

It is a Sino Canadian (Canada) joint venture clothing import and export company specializing in the production of high-grade knitted apparel, 80% of its finished products are exported to Japan, and the rest are exported to the United States and Canada.

This business is related to their academic background. He Xiaoyun's first foreign language is Japanese, while her husband has many friends in Canada.

He Xiaoyun has turned his attention to the Panax quinquefolium from Ontario, Canada.

That was from 1995 to 1996, when Chinese people were very used to eating American ginseng, but most of the market was grown in China. Apart from their close appearance, the drug was not the same as the American ginseng produced in North America.

He Xiaoyun felt that if he could import the real five year old ginseng and open up the high-end market, the chance of success should not be 1999. In order to carry out the "pnational trade", He Xiaoyun also opened the "Industrial and Trading Company".

"I am the world's most favoured member of China's accession to the WTO, because these pnational trade contribute a lot to the state's tariff revenue."

He Xiaoyun said jokingly, "the tariff of clothing is over 10%, and American ginseng is 42%. Now it has dropped a lot.

So I really think the future of the company is brilliant.

Planning education import and export

Two years ago, He Xiaoyun began planning to set up a Hongkou Institute for further study, and hired senior teachers from outside to teach. The course was temporarily limited to "advanced interpretation".

But to run a training school is far from He Xiaoyun's goal. Her real dream is to use the education industry as an import and export trade, dealing with school models and talents.

In 2001, he took the first step. She joined hands with education bureaus in Hongkou, Jingan and Luwan. She sent over 100 middle school teachers in summer to Canada for short-term training.

"Bilingual teaching is a hot topic in the whole society," she said. "After China's entry into WTO, it will be more intense. But bilingual teaching is not only a good foreign language person, but it can be competent. How to teach mathematics, physics and chemistry in English, probably most of the teachers who have not studied abroad are not very clear.

Now we advocate investing ourselves. In fact, students are investing and teachers are investing. I happen to be familiar with both education departments in China and Canada.

He Xiaoyun has set a long-term goal for 2002. On the one hand, she is ready to get more consensus with more district education departments and send more teachers to study. On the other hand, she is also preparing to do some training with some social welfare and public utilities.

For example, nurses in senior hospitals, senior nursing homes, nursing staff, teachers in welfare homes and so on, have plans in this regard.

Charity is a career after retirement.

Before leaving, He Xiaoyun gave me something from the drawer. It was a documentary shot by the China Charity Federation and Beijing TV station. It tells the story of more than 100 orphans and volunteers from all over the country in a welfare school in Xikang, Sichuan.

He Xiaoyun said: "a few years ago, I happened to know such a moving story, and immediately got there with my husband. It was really moving.

Although I am not like those volunteers, I can put everything down and come to the school, but we have been sending clothes and food there for a few years.

I have a desire to earn enough money and retire, and I will devote myself to philanthropy wholeheartedly and send those really excellent but unqualified children to study abroad. "

He Xiaoyun, who is easily moved, says she hates being seen as a strong woman. She would rather be treated as a little girl who needs to be nurturing.

She also likes adventurous activities, surfing and drifting.

"But what I like is the adventures of someone who takes care of them.

She said with a smile.

Ming Jun wants to eat all the profits of the publishing industry.

Ming Jun: "two channel godmother"

Ming Jun believed in Buddhism, vegetarian, and sincere and frank personality. He hoped to be a clear gentleman.

The two words of "Ming Jun" are both her code and pseudonym. It is also a brand that she focuses on. There is a "Ming Jun bookstore" on every site of line two of Shanghai Metro.

(little headline) Wen Wen you, the little woman became a great bookseller. Ming Jun is a Chongqing man. Since 80s, he has been a freelance writer, helping people write books and compiling books.

In 1985, following her boss at that time, Yin Mingshan, the owner of Chongqing's Lifan, wrote the bestseller of the 5 corners Series in China. The strong stimulation of her success brought her an idea: to establish a grand strategy in publishing circles.

In 1986, Ming Jun came to Chengdu from Chongqing and edited in the economic information daily.

In the newspaper, she read a lot of materials, made two compendium of GATT, and discussed the way of business management in the market economy, and made a mail order advertisement in the newspaper.

Unexpectedly, the two data set was selling well, which brought her more than 10 thousand yuan of income, that is, 1993.

With money being the bottom, Ming Jun's dream swelled up and decided to concentrate on writing books and publishing.

She combined with the art of war and some of the shopping malls that she came into contact with in the newspapers, and wrote a book called the winner. The more than 10000 yuan was invested in publishing houses and printing factories.

As a result, the books were unsalable and they were all lost.

Turning around at the end of 1994, Ming Jun, who liked to make friends from all over the world, met a two channel bookseller in Kunming. After watching the winner, he felt that the content was pretty good, that is, packaging was not enough.

After giving advice on improvement, he introduced Ming Jun to the two channel book and order meeting in January of next year.

He never contacted books and periodicals, and the Ming emperor reported that he was trying to try. He went to Beijing with thousands of dollars and sample books.

By reason, the crowded faces of orders, such as Ming Jun's face, will not be conspicuous.

But she looked so cool at the time, sitting alone in a book, not like a book seller.

The attention economy is so wonderful that there are booksellers on the same day.

In the three day, she received more than 30 thousand yuan of cash and rushed back to Chengdu to print the book.

In order to keep the promise in time, many people came to pick up the goods again, and within a week she sent out 150 thousand volumes of books.

Signs and credibility are the way to make money.

Without a stop, Ming Jun immediately began to prepare a series of books, such as money and trouble, which was mainly based on commercial fraud and combined with some Buddhist philosophies and tactics.

From the end of 1994 to the end of 1996, Ming Jun thoroughly fell in love with the publishing industry, and realized how to develop topics and marketing. He was also regarded as the "two channel godmother" by those two channel booksellers.

Fight Shanghai, write books, run newspapers, open bookstores.

In 1997, Ming Jun and the general manager of Sichuan financial investment newspaper agreed to go to Shanghai as an assistant editor in chief, interview Yang million, and build a middle market stock celebrities.

After several interviews, Ming Jun decided to make a career in Shanghai.

She consulted with the newspaper, and she contracted the newspaper, made a profit and loss, and ran a newspaper in Shanghai. She paid 200 thousand profits to the newspaper in the first year, and 250 thousand yuan in second years.

"I just want to know the celebrities in the securities market through the newspapers, and then make a profit by writing a book," she said. "That's much faster than running a newspaper."

In January 1, 1998, Ming Jun formally took over the Sichuan financial investment newspaper. She spread all the heroic posts, and invited the most famous expert in Shanghai's political and securities circles to write a column.

At the same time, Ming Jun also worked on his own, and wrote an exclusive interview with people every time. He interviewed almost all the celebrities in Shanghai's political circles.

The most brilliant issue was June 1998, with a circulation of 150 thousand.

With the accumulation of so many intangible assets, Ming Jun runs her publishing machine fast.

First, a series of expert stock series were planned. The most famous one is the short selling silver which is still popular today. She also took stock commentators to sign books everywhere, and spread the "Ming Jun" brand to the Quartet and make full use of it.

In the past year, 8 best-selling books came out, and they made a lot of money.

However, a catastrophe approached quietly at this time.

She was in prison, and almost all her property was deprived, which made her completely disappointed with the place in Chongqing.

In the Spring Festival of 2000, Ming Jun decided to return to Shanghai to make an old publishing business in his parents' home.

It happened that she knew the writer island at that time, so she decided to work together to write books and publish books.

When he returned to Shanghai, he had only 7000 yuan left.

In March of that year, the two channel subscription was held in Changsha.

The Ming Jun, who had no money, took the train to the newly written "north and South war" and "small war stocks" and the former "short line is silver".

She left her good fame and saved her in an emergency.

It was almost a scene that caused a sensation, and booksellers flooded into her room to book a book. This time, she had to collect the deposit as she had just left the road, and he returned to Shanghai for 100 thousand yuan in two days.

"At that time, I was calm at once, and I knew I could stand up again."

Ming Jun said, "I made 5 or 6 best sellers that year, and completed second capital accumulation." in May 2000, Ming Jun bookstore was established.

She said: "publishing industry can be regarded as a last profiteering industry. The profit brought by a bestseller is amazing, and the profit generation point is the two terminals of publishing and retailing.

What I want to do is a retail terminal with membership.

In this way, from the development of topics, organization writing, publishing and retail to me, the profit will be maximized. "

After WTO may appear