New And Old Faces Are Actively Participating In &Nbsp.

At the end of March, a wave of "textile and clothing wave" will take place in Beijing. The exhibition activities will be held in Beijing, with "three exhibition week" (China International Clothing Fair, China International Textile yarn (Chun Xia) exhibition, China international textile fabrics and accessories (Chun Xia) exposition, China Fashion Week).

This is a "revitalization of the textile industry in the spring market action" launched in the implementation of the special plan of the State Council. It is also the first battle for the Chinese textile and garment industry to cope with the financial crisis in 2009.

It is learnt that the "big action" aims to give full play to the role of trade platform in the industry exhibition economy, expand the tie function of the pnational allocation of industrial resources, and promote the innovative role of the industry.

The seventeenth China International Clothing and Accessories Fair (CHIC2009) will also enter the new era of the pformation of stereoscopic integration mode, and further promote the value creation and value promotion of Chinese and foreign clothing and apparel brands.

According to the CHIC organizer, CHIC2009 will take "promoting brand value enhancement" as the core, make overall innovation in the form of organization and presentation, increase the intensity of brand communication, strengthen professional business services, enrich related cooperation among various elements, introduce the concept of cross border integration, and integrate resources.

From the culture, independent innovation, science and technology, marketing, brand strategy and other aspects to create brand display effect, so that its market development function is even higher, showing a higher level of brand energy.

China International Garment and Accessories Fair (CHIC), CO sponsored by China Apparel Association, China World Trade Center Company Ltd and China Textile Council, has been the seventeenth session this year. It not only maintains the honor of the most influential and influential clothing professional exhibitions in Asia, but also ranks among the world's major apparel professional exhibitions, and has gradually developed into a platform for resource integration of Chinese and foreign garment industry, and it is also a booster impetus for the development of Chinese clothing brand.

The CHIC2009, which will be held in Beijing International Exhibition Center (New Museum) from March 26, 2009 to 29, will continue to play the main role of "deep service". It will adhere to the principle of "professional service, brand service and comprehensive service". It will provide all kinds of valuable intermediary services for exhibitors and professional spectators to organize related activities or conferences. At the exhibition site, a number of humanized service measures such as rest area, cafe area, dining area, network service area, inquiry interactive area and circular traffic vehicle will also be provided.

As an annual industry event, CHIC not only provides a good opportunity for fashion brands to display their elegant demeanor, exchange and study, but also a concentrated display of the overall strength of the industry.

The brilliant and prosperous CHIC reflects the confidence and ability of the whole industry.

According to the organizer, this CHIC will show the vitality and vitality of the Chinese textile and garment industry to the whole world and the whole society with innovative force. The collection of more than 800 brands at home and abroad will be unveiled. It will be divided into men's wear, women's wear, children's wear, casual wear, leather fur, feather clothing and clothing accessories. During this period, China's advanced clothing brands will be released, and the fashion trends of Chinese clothing will be released in 09/10 autumn and winter. The annual Chinese clothing brand annual awards and China clothing forum will also be held.

The women's wear exhibition area: the new and old alternating fashion eye-catching women's clothing exhibition area at the new museum W3 and W4 is about 20 thousand square meters, which is basically the same as last year, slightly increased.

According to different market positioning, these exhibition brands are divided into mature women's clothing, youth dress, ladies dress and so on.

The women's wear exhibition area continues to be colorful in the past and will be refreshing in the fashionable style.

Apart from LILY, Han Po and other well known women's wear brands with long history and strong market appeal, some brands that will debut CHIC will not be underestimated.

From Japan, the "mercy rain" brand booth has an area of 290 square meters, and its enterprise is an integrated company with clothing, household, jewelry and other categories of commodities.

The brand of Guangzhou Mingyu Clothing Design Co., Ltd., which was not only unaffected by the financial crisis last year, has made outstanding achievements, but will also achieve better performance and greater development this year.

To this end, the company unveiled CHIC, and will invite Sun Li to the scene, with the help of CHIC's good platform, to make a high-profile appearance, laying the foundation for the 2009 performance.

In addition, some of the "old faces" who have been exhibiting CHIC have accepted the CHIC's exhibiting effect, and this time continues to come up with expectations.

Shanghai Guan Hong Clothing Co., Ltd. is the two time to participate in the exhibition. Its brand is registered in France. It combines the elements of European Court costumes in eighteenth Century with the Korean fashion design style and combines the essence of eastern and Western cultures perfectly.

The person in charge of the brand said that after attending CHIC in 2008, it felt that the effect was very good. "CHIC is a professional and large-scale activity after all, which is very unusual in the clothing industry." therefore, CHIC2009 has booths the booth with an area of 198 square meters, which aims to expand the brand awareness, display and enhance the brand image, and invite investment at the same time.

The brand of purple gate, also from Shanghai, is pushing its new products with its new designers in its 200 square meter booth to inform the industry of its pformation and upgrading in design through CHIC.

Dongguan Cheng Xiao Garments Co., Ltd. in 2008 after the exhibition that the effect is good. CHIC2009 continues to participate in the exhibition is to promote investment and brand promotion, "I hope that with the power of CHIC, let more stores know our brand".

In the second half of last year, the sudden financial crisis made many industry enterprises reconsider the way of the future. Many enterprises realized that pformation and upgrading are necessary for survival and development.

Zhejiang rainbow printing and dyeing Co., Ltd. is one of the top textile enterprises in the industry. With the pformation of many similar enterprises, "Rainbow Village" has also made full use of its fabric advantages and launched the "IN Q" brand. Its designer Zhou Jing also won the fourteenth China top ten fashion designer of China Fashion Awards in 2008.

The brand leader said that Shaoxing's fabrics were very famous, but the loudspeaker clothing brands were few, and the OEM processing was more extensive.

"Rainbow Zhuang" to the fabric design level to the garment design level, is to create a brand of terminal products.

The brand will be put on the market in the near future, in order to cooperate with this action, "Rainbow Village" will also appear on the stage of CHIC2009.

What is worth mentioning is that this CHIC will introduce the concept of "big women's clothing", so the division boundaries of the category are not clear. Cashmere clothing will be covered in the ladies' wear hall, and will be displayed in the form of cashmere special area.

This is also the trend of the times. In the past two years, cashmere clothing has been developing towards fashion. Many cashmere enterprises have developed fashionable products such as accessories to make up for the lack of fashion in traditional cashmere garments, and hope to make women's cashmere fashion with faster and more attractive styles.

It is understood that although there are only a few cashmere brands in the exhibition this year, it has concentrated on the leading enterprises and key enterprises in the field of cashmere in the market, and the booth area of each enterprise is very large.

"Snow Lotus" will reshape the brand image this year with 300 square meters of booths. Huzhou's "precious shell" and Shanghai's "Chun Zhu" booth area will also reach 300 square meters. Among them, the Chun Zhu brand is once again in the sediment after a few years, and will launch a new brand.

For the first time, the "Palo" brand has taken the designer's route. Its designer has participated in the China Fashion Week and won the award. This time, it will also use CHIC's platform to display and publicize the image.

Men's wear exhibition area: the big men's Hengda leader has always been the focus of attention of all men's wear exhibition area this year, the trend is still undiminished. The brands of the 25 enterprises almost "package" a museum.

It is learnt that the men's wear exhibition area is dominated by classic men's formal clothes, which are concentrated in famous brands in China.

The "seven wolves" brand booth has an area of 1000 square meters. The concept of "comprehensive large living hall" will be built in the exhibition site.

"YOUNGOR" brand has been "CHIC" for many years, and will continue to exhibit its "golden YOUNGOR series".

Since CHIC, the famous brand "Shun Mei", which has continued to participate in the exhibition, has witnessed the gradual development of CHIC and its professionalization.

During the period of CHIC2008, Xue Baojin, general manager of Shun Mei company, was invited to become a lifelong VIP of CHIC, and got 50 square meters free booth provided by CHIC every year. On CHIC2009, Shun Mei will make full use of this advantage to show her demeanor.

"Bosideng", a leading enterprise in China's down industry, will not debut this year with its down jacket. It will cooperate with its exclusive store in the UK to promote its men's clothing brand.

Gao Dekang, President of Bosideng, said that CHIC has become a leading edge in the development of industry and a fashion leader. It is a fashion publishing center, a cultural and creative center and a brand exhibition center.

And Bosteng menswear began to cooperate with the United Kingdom to march to the European market, which is benefited from the CHIC Exhibition: "in March 30, 2004, Bosideng, who started in the China International Exhibition Center in Beijing, presented the new men's wear to the CHIC exhibition. With exquisite fabrics, exquisite crafts, concise design concepts and good international and domestic brand reputation, it attracted the eyes of many professional audiences.

John Hansen, President of GREENWOODS, who came from England, was also deeply attracted. He learned in detail about the overall operation of Bosteng menswear from various aspects such as production, design, sales and so on, and showed great interest. Gao Xiaodong, chairman of Bosteng menswear company, immediately invited John Hansen to visit Bosideng, and John Hansen readily agreed.

In September 23, 2008, two Bosteng men's brand flagship stores landed in the UK, officially announcing the grand opening and completed the first battle of a national brand "International Tour".

Besides, Shanshan and Meyer will continue to participate in the exhibition.

These big brands have been paying close attention to CHIC and have participated in exhibitions for several years. Even in the context of the financial turmoil, they have shown a stable mentality and excellent quality.

They recognized CHIC as the best platform for promoting image and Zhang Xian's position in the industry, and on this platform proved their leading position in "powerful clothing enterprises".