The World'S Big Leather Shoes "China Meets Quality Gate"

Tens of thousands, even tens of thousands of yuan price top luxury goods, people consider more of their own purse is not enough drum, the style is not enough new, few people will carefully check the quality problem.

However, these luxury goods, which are shrouded in rings, have fallen into the "quality gate" more than once in China.

Zhejiang industry and Commerce Bureau recently announced that "3 / 15" on the eve of "3 15", the industrial and commercial departments of the import brand clothing quality test results are not optimistic, nearly 60% of the test clothing unqualified, Zhejiang this time on the "quality blacklist" of the 30 world top garment brands including: C, Hugo Bos, sharks, D & G, respectively from Italy, France and other 11 countries and regions.

Our products include jeans, sweaters, T-shirts and knitted casual wear.

Pan Wei, director of the Bureau of Consumer Protection Bureau of Zhejiang Provincial Bureau of industry and commerce, said that judging from the testing situation, there are serious problems of safety quality and false content that have been sought after by many consumers.

Following the January 29, 2006 Zhejiang industrial and commercial bureau's "fire burning" its more than 10 brands of unqualified leather shoes such as HUGOBOSS, D & G, the top brands in the world are again falling into the "quality gate" in China.

This news can be seen as a "drop eye" for most consumers.

The detailed information published on the website of the Zhejiang provincial industry and Commerce Bureau shows that half of the unqualified products are unqualified for use instructions (labels). The results are as follows: there are missing items on the durability washing marks, and incorrect water washing charts.

Objectively speaking, this is not a big problem.

The bigger problem is that fiber content is not up to standard.

The biggest problem is that the safety index is not up to standard. However, of the 48 unqualified products, only pH is unqualified and 2, and formaldehyde content exceeds 1.

Many consumers will always be puzzled by the popularity of international brands. What's wrong with international brands?

Insiders pointed out that in fact, fashion luxury goods in the past are not, nor will they be, nor will they be synonymous with high quality in the future.

This is the design decision of their entire supply chain.

With the increasingly fierce competition in the fashion market and the development of the supply chain, the market competition of fashion products has developed from the competition of brand and sales to the competition between supply chains.

For fashion and luxury goods industry, the establishment and maintenance of luxury image need to pay a huge price, and the scale effect of production can bring benefits to the luxury industry in many aspects.

In order to reduce their high manufacturing costs and increase production capacity, fashion luxury groups generally have the following 3 options: franchising.

This approach is applicable to countries and regions where luxury groups can not be directly controlled in the short term.

The two is "OEM" production.

The main selection of some third world countries, for their own production and processing products, supply global or part of the country and region sales.

The three is to set up a new production plant.

Considering the low labor costs, material costs and the growing African and Asia Pacific markets, opening factories in Africa and Asia has become the first choice for many luxury goods.

In the third world countries, we can buy cheaper raw materials than Europe. But for the production of fashion luxury goods, the direct result is small batch, tight time and demanding factories. Generally, only one supplier is developed for one material, so it is difficult to adjust any problems once it occurs.

Under such circumstances, it is no more than an idiot to crave for any high quality.

Many consumers in Europe and America have become accustomed to the situation in the fashion and luxury industry. They generally know which brands are fashion luxury goods, their products are fashion, not high quality, which brands are "classic" luxury goods, and do not change with fashion, but the quality is relatively high.

Many consumers in China have not been able to contact these brands for a long time.

In fact, high quality and meticulous TOYOTA cars have been making such a big mistake. There is something new about clothes and trousers.

Judging from this test, most of the imported garments have serious safety quality and false content.

Such as color fastness is not qualified, pH value is not qualified, formaldehyde content exceeds standard, fiber content is not qualified, and instructions are confused.

Unqualified color fastness is water resistance, sweat resistance, saliva and rub resistance. The effect of products with poor color fastness on human health is obvious. For example, clothes with poor color fastness to perspiration, when the human body is sweating in clothing, the dye molecules and heavy metal ions in the fabric may shed and pfer to the skin and be absorbed by the skin.

Excessive pH will directly damage the balance mechanism of human skin and weaken the skin's ability to resist the invasion of germs. PH value is too high or too low to cause skin allergy.

Excessive formaldehyde content can cause strong irritation to respiratory tract mucosa and skin, causing dizziness, which can cause hematological diseases and even cancer.

If the fiber content is not qualified and the instructions are confused, it will lead to misleading consumption. It shows that the fiber content of the label is not in conformity with the measured fiber content. The instructions for use include misrepresentation, incorrect marking or incorrect marking.