Fujian BINGTUAN Locks &Nbsp In The Two Or Three Stage Clothing Market And Promotes Brand Image.

    
    
The competition of the two or three tier cities in Fujian Corps focuses on the marketing channel construction, and the externalization is the advertising war. The publicity mode of "star + CCTV 5 sets" has become the magic weapon for the market to win, and the amount of advertising has become an important evidence for the external and cooperative partners to test the strength of the brand. The primary competition mode of "product + advertising + access" in the two or three tier market is gradually evolving into a naked perfect competition, which is embodied in brand image, marketing means, channel mode, quantity and quality of channels, investment strategy and so on.

"Sales volume, what I want, brand and what I want" also makes Fujian's men's clothing brand in a position of "danger before tiger, behind wolves". Locking up the two or three tier market, upgrading the brand image and expanding the market scale have become the consensus of the Fujian Corps.

A lot of Fujian brands used to be in the two or three tier market. They usually took the route of taking the department store to set up their own counters, establishing their own branches, opening stores and franchised stores. But because of the changeable marketing environment, how to open up sales channels and build platforms to build their own passages has become a practical problem that puzzles Fujian Corps. Bosses are thinking about how to set up their own branches, open their own stores, and choose different shopping malls according to different grades and different consumption orientation.

Where is the channel terminal of Fujian corps? What form is it? How do they rub and collide with each other?

The analysis concludes that the main components of the Fujian garment marketing channel terminal can be divided into:

1, a branch or agent plays the role of the logistics center, promotion center and management center of the two or three level market.

2, franchised stores or franchisees - the franchise in the two or three tier market has played a role in directly facing consumers, maintaining brand image and making it convenient for consumers to buy.

3, the counter location of shopping malls is more reflected in the promotion of brand awareness, the expansion of brand influence and the psychological implication of customers in the two consumption.