Li Guilian: Made In China No Longer Stays In Primary Products.

A local clothing brand can be recognized and co operated by the top international peers. A farmer has a strategic vision and courage to build an international brand, and is worth learning and respecting.

(Lv Hang, director of the world top 500 brand research center, Peking University)

She greeted everyone with a smile, warm and homely, busy among her entrepreneurial customers.

She came to Beijing to make personal arrangements for entrepreneurs who wanted to have 600233.SH suits. The scene was more like a friendly old man who was having family gatherings.

The light pace wanders around the guest room. Li Guilian feels this shoulder and looks at the size.

She said to a customer who was measuring herself: "look, how beautiful the line is."

Middle aged male customer is a little embarrassed: "is it too tight?" "not tight, that's all right, you see more men!" she answered firmly, she likes to dress up the spirit of the customers.

Occasionally, Li Guilian would gently call: "master, master, look at this."

The master in her mouth is Caitlin, the design director of Dayang creation.

This Italy old man is the chief designer of Giorgio Armani men's wear in the past 14 years.

After he retired, he spent more than 2/3 of his time in China and built up the local clothing brand with Li Guilian.

The master called Li Guilian "Madame Li". Her most important client, Buffett, and many American journalists also called her this, but Li always told her that she was only a farmer's daughter.

Li Guilian, from the Yang Shufang town of Pulandian, Liaoning, was founded in the beginning as a branch secretary of "beauty loving" and "trying to wear beautiful clothes". She brought fewer than one hundred sisters and brought 65 sewing machines from all over the country. At the end of the 70s, she set up the earliest Yang Shufang garment factory.

She waved to her customers very well and waved, "today's custom suits are for you, no money!"

Privately, her biggest worry may be the company's high stock price.

Last year's "Buffett effect" basically subsided, but Dayang's stock price is still lingering high.

In May 2009, Buffett invited Li Guilian to participate in the Berkshire Hathaway annual general meeting.

At the 30th anniversary celebration of Dayang group in September, Buffett, 78, also recorded a 3 minute video to Li Guilian, 63 years old.

Li Guilian had a strong opinion of those brokerage analysts: "the concept of speculation in China is always like Buffett has invested in us, and it is not the investment now."

She was more willing to talk about the real thing. "I spent so many years doing my costume and taking a team to Japan every year to learn every detail of the family."

She once confidently said: "the reason why Buffett chose Yang Yang suit is the same as his stock selection. He knows we will have a bright and bright future."

She said excitedly that she was going to open a shop in New York this year, and "it was the initiative that people came to us to open."

At present, there are 5 million suits produced by Dayang. Apart from making OEM for famous brands such as the United States and Japan, the price of the western world suits has already been a big deal, especially for suits of more than 20 thousand yuan.

Li Guilian just wanted to tell the world: "China is not the primary product we imagined."

In her mind, the creation of western style clothes, both Japanese workmanship and Italy's tailoring, "remove the labels, you can't see the difference between creation and world famous brands."