Glory And Dream: The Ten Years Of Shenzhen Fashion Fair

Over the past 10 years, the Shenzhen Trade Fair has become one of the largest and most influential clothing brand exhibitions in the Asia Pacific region.

It not only witnessed the development of Shenzhen's clothing brand from scratch, from weak to strong, but also played an extremely important role in promoting the development of Shenzhen's clothing industry.

The Shenzhen Trade Fair has become a powerful force to promote the development of China's clothing brand. It enjoys a high reputation in the industry and is an ideal platform for brands to conduct clothing trade, cultural exhibition and international exchanges.

10 years, the birth of a fashion creative base.

Shen Yongfang, Secretary General of Shenzhen garment industry association, said the Tenth China (Shenzhen) international brand clothing and apparel fair insisted on the strategy of high-end, professional and diversified, breaking through the traditional mode and innovating the service concept. Based on maintaining the traditional investment function, it focused on the high-end and highlighted the exhibition characteristics of image display and international cooperation and exchanges.

It will increase brand communication, strengthen professional trade and commerce services, carry out rich professional activities, take trade as the core, improve service standards, develop professionalism and internationalization, and strive to promote the integration of exhibition concept with international practice, and further build Shenzhen trade fair to become a first-class high-end trade and communication platform, and achieve a new take-off.

The Tenth China (Shenzhen) international brand costumes Fair will be held in Shenzhen Convention and Exhibition Center from July 8, 2010 to 10.

It is reported that the fair will have an exhibition area of 80 thousand square meters, with 7 exhibition pavilions and more than 4000 booths.

Many exhibitors are exhibiting in a large area. Among them, Yi Hong Run, pink, shape and many other brands are exhibiting more than 50 booths, making it a great scenic spot of this exhibition.

The brands such as song Li Si, Yi Hui Hui, Jesse, Bao Silu and so on are all exhibitors for three consecutive years, and the clothing brands like Mass Phil, Ying Er, Ya Yun, Jia Fen and so on have been numerous.

In addition to the local garment enterprises in Shenzhen, garment enterprises from Beijing, Shanghai, Harbin, Hangzhou, Taiwan, Hongkong, and Korea, Japan and other places also actively participate in the exhibition.

If South Korea intends to organize a group to participate in the 100 booth, Shanghai will launch a group attack, Zhejiang Han Po, Shanghai Dixiang, Zhuhai Wiseman, Hongkong SWAROVSKI will also be presented at the fair.

At present, Shenzhen Yi Hong Run Industrial Development Co., Ltd. will host the opening ceremony of the tenth Shenzhen trade fair.

In 2010, it was founded by OZZO and its brand "15th anniversary". "Billion dream" will hold a series of commemorative activities on the theme of "dream", and issue "OZZO (Ernie)" autumn and winter new product series.

The women's clothing brand "Mondial El" hosted the closing ceremony of the tenth Shenzhen trade fair, and displayed its elegant and stylish mature women's style.

In addition, Shenzhen women's famous brand pink and Rong Hui have confirmed that they will perform a special fashion show during the tenth Shenzhen trade fair.

At the same time, Korean brands ray people, Koran, Kuang Er, Bohemia, Ricci, Ya Tianni, red dragon, Mafida and many other famous fashion brands at home and abroad are also planning to appear at the tenth Shenzhen fair.

　　專業(yè)活動演繹大時尚party

In 2010, the Shenzhen Clothing Fair will focus on creating a platform for creative design, exhibition, exchange, trading and cooperation with important influence throughout the country.

This exhibition has set up a relatively independent concept of creative design exhibition area and fashionable living area.

During the exhibition, there will also be theme events such as agency meetings, creative design forums and so on. This year's exhibition will be colorful and distinctive.

Among them, the design and creativity Pavilion sponsored by the Baoan District government is the first to appear in the Shenzhen costume fair. The creative hall will provide cutting-edge creative design works, the most fashionable creative concepts, unique creative incubators, realize the sharing and optimization of design creativity, enhance the design level and competitiveness of enterprises, and at the same time, enhance the design innovation consciousness of enterprises through demonstration and drive, encourage enterprises to innovate independently, and create a distinctive brand image for brand creativity.

As one of the core activities of China (Shenzhen) fashion and apparel trade fair, "China excellent clothing agents Congress" played an important role in promoting the understanding and win-win of garment agents and brands. It was recognized and endorsed by many agents and franchisees and became an important bridge between excellent agents and brands.

In the past 3 years, the Department Store forum has been successfully held for the three time, and has attracted wide attention from the industry. The concept of "cooperation and win-win" has already had some influence.

On this basis, the concept of "cooperation and win-win" will be further strengthened, highlighted and upgraded in 2010. When the main leaders of nearly more than 100 member units of the Chinese general merchandise Association will gather in Shenzhen, a series of colorful exchange activities will be launched with the clothing brand.

Shenzhen powder blue wardrobe apparel Co., Ltd. "BBLLUUEE pink" has been identified as the two outstanding events of this year's China excellent clothing agents conference and China department store forum.

　　后記：下一個10年我會飛得更高

In 2010, Shenzhen clothing will embark on a very unusual course in the new thinking and new starting point.

Shenzhen has been awarded the "design capital" by UNESCO.

Design and creativity have become another powerful driving force for Shenzhen's urban development.

The rapid development of the design industry has greatly promoted the development of the cultural industry, making it one of the four pillar industries in Shenzhen.

Echoing this is that clothing from the fashion designer of Shenzhen has a high reputation and influence in China, accounting for more than 60% of the domestic first tier market.

After 10 years of Shenzhen clothing industry, with bold innovation, we will actively explore new ways of development with Shenzhen characteristics to improve the core competitiveness created by Shenzhen.

Through the establishment of "creative industry", Shenzhen apparel enterprises have been actively participating in exhibitions such as the British fashion week, the American fashion week, the Beijing exhibition and the Korean exhibition, and are planning to set up several offices in Europe and the United States, constantly strengthening regional and international exchanges and cooperation, and striving for good economic and social benefits.

At the same time, the Shenzhen garment industry association will carry out the nationwide tour exhibition of Shenzhen women's clothing with the theme of "fashionable Shenzhen". On the one hand, it will establish "fashion sinks" and cooperate with the large and medium-sized cities and regions throughout the country to build the fashion brand alliance of the garment industry and push Shenzhen's clothing and related industries to the world.