Ten Years Of Shu Lang -- Passion For Writing Entrepreneurial Road

After eleven years of establishment, Wu Jianmin insisted on doing only one thing: brand.

How to make Shu Lang become an internationally famous brand, how to make it a spiritual symbol and how to make it a carrier of national culture?

This is what Wu Jianmin has been thinking about.

Of course, this is gradual and gradual distillation.

At first, he made the beautiful and comfortable fashion.

After that, the humanistic connotation is injected into the brand, so that people feel comfortable and bright.

Then he gave spiritual refinement to Shu Lang. In the process of brand operation and promotion, he paid more attention to expressing his spiritual aspirations, so that people would think of the pure and clear realm of life.

Looking back on the ten years of Shu Lang, Wu Jianmin has deep feelings about how to build a brand: the cognition of brand is deepening in practice.

In the early days of brand building, it was the time when some companies were spreading products.

In the face of this situation, he also had the idea of "great leap forward", but eventually realized that product popularity is not equal to brand. Popularity is only a component of the brand. The brand also includes product quality, product taste, social responsibility and so on. It is not only a concept, but also a combination of the overall development strategy of the enterprise.

Shu Lang is the brand of time accumulation and concept precipitation.

　　誰說山東不時尚 

Mention of Shandong Han, most people will think of frank and broad-minded......

But rarely related to fashion.

From the perspective of fashion culture, Shandong is a barren province. Even consumers in Ji'nan and Qingdao did not recognize Shu Lang from Yantai.

The lack of fashionable soil still needs to go forward. This period contains Wu Jianmin's grand feelings: "my mission is to find out how a Chinese intellectual can find a way to privatize and internationalize Chinese private enterprises. When he comes to the world, who says Shandong is not fashionable?"

So, "let Shandong know Shu Lang first, then Beijing, Shanghai, Shenzhen......"

Understanding Shu Lang.

Wu Jianmin recognized the importance of the region to the brand.

However, "this is a very difficult cognitive process".

At first, Wu Jianmin made his beautiful and comfortable fashion, and then injected the humanistic connotation into the brand. He made people feel comfortable and bright, and that's exactly what he wanted.

Although advocating "comfort and clarity" of life, but life is also indispensable passion, this is Wu Jianmin's consistent style.

Big beard, from time to time, twists two thoughts, laughs, talkative, witty, humorous, fearless and fearless, and speaks passionately on any occasion. This is what many people think of him.

The ideal is ambitious and the goal is clear.

Approaching Wu Jianmin, you can deeply feel the unique charm of him: publicity and pride, emotion, but not lack of reason.

Relying on the unique view and understanding of women's clothing and relying on the passionate attitude towards life, Wu Jianmin built a clothing factory in Jiaodong peninsula into a brand clothing enterprise integrating design, development, production and sales. In the past ten years, it has owned independent research and development, marketing, foreign trade team, logistics distribution system, etc., adhering to its own brand management mode, "Shu Lang" women's clothing has been recognized as the leading brand of northern China's women's clothing, and has launched three series of women's costumes, such as "Gao Ge", "Mei Teng" and "Shu Lang".

Speaking of the future development direction of the company, Wu Jianmin said that Shu long is planning to introduce men's clothing series, and enter the men's clothing in the strategic goal of the company, which is the extension of the brand in the domestic market.

He has another trademark concept for his men's wear brand, called G.COMO, which means "men should set an example for their families, set an example for the society, and have the power of model to form the backbone of the whole nation and the whole of China."

We also have reason to believe that, with excellent products and ideas, he will sing all the way to "model".