Clothing Enterprises Are Aiming At Underwear Industry In Hot Pursuit.

With the enhancement of brand awareness and the expansion of business scope, garment enterprises have focused on the "rich ore" which is urgently needed to be excavated in the underwear industry, and vigorously develop the potential of underwear industry. At the fifth international brand underwear exhibition, which has just ended, the exhibitors signed a 1 billion 810 million yuan internal and external sales order at a single breath, laying a solid foundation for the comprehensive recovery of the garment industry this year. "Garment industry is ushering in a brand new period of rapid growth, of which underwear industry will be the most powerful force." The head of the textile industry association said. 。

After nearly two years of market downturn, the clothing enterprises began to feel the smell of market warming from the beginning of the year: first, the export orders were overwhelmed. Next, the demand of the ordering party began to show a diversified trend. Besides the women's wear, men's wear and children's wear, the order quantity of underwear also increased significantly.

Wang Wenzong, chairman of the international group, said that at present, the international market is getting warmer. The demand for clothing has shown the characteristics of large quantity and variety. Judging from this, the prospect of domestic garment industry will be very optimistic this year. Underwear, as a new representative industry in traditional industries, is in a period of rapid development. At the same time, with the continuous improvement of people's brand awareness, the degree of attention toward dress is gradually increasing from inside and outside, which makes underwear become a new fashion consumer goods.

The author also saw at the exhibition site that many lingerie enterprises started the recruitment meeting with the help of the exhibition and "recruited" at the exhibition site. The head of the organizing committee said that the increase in demand for labor in underwear enterprises reflected the rise of orders and the market situation began to improve. It is predicted that in 2010, the output value of underwear will reach 17 billion, the highest in the past years, and the underwear output in the province will account for 1/3 of the whole country.

Underwear business breakout is the key to brand.

At present, there are more than 230 underwear enterprises, and the output value accounts for 10% of the country's total. Experts have warned that in order to ensure the advantages of the new industry of underwear underwear, more international brands will emerge, and we must avoid the old way of OEM and rough processing. At the very beginning, we should use the brand to "arm ourselves".

I understand that relying on the existing garment industry foundation, we are trying to build the largest underwear industry base in China. For example, the international brand underwear exhibition organizing committee has invested nearly 100 million yuan with the city, and has built the "Lingcheng SIUF international brand underwear exhibition and trading center". Relying on this large-scale professional underwear service platform, it can effectively promote the development of lingerie underwear industry.

Speaking of the long-term development of underwear industry, Ke Huiqi, President of the Provincial Textile Association, believes that underwear consumption is a fashion consumption and brand consumption. Therefore, underwear enterprises should increase brand building and Research on consumer behavior, meet the needs of targeted consumer groups through unique, personalized product design or product functions, guide consumption, and strive to have a certain number and loyalty of consumer groups, and establish a stable and reliable market base. At the same time, we should improve the technical content and added value of traditional underwear, and take the road of independent brand development.