Quanzhou Clothing Enterprises Want To Enter The "National" Well-Known Trademark Ranks.

A few days ago, in the launching ceremony of the famous brand training and protection brand promotion month of Quanzhou famous enterprises, nearly 80 enterprises that had already won the famous trademarks were butt joint with the industrial and commercial departments and trademark agency companies, and striving to enter the ranks of "state-level" well-known trademarks on the basis of the existing "provincial" famous trademarks.

Three year target: 800 famous trademarks.

"At present, the 656 famous trademarks in the city only account for 1% of the total number of enterprises in Quanzhou, and the economic benefits created are close to 20%." In the afternoon, we learned from the Training Advisory Committee on well-known trademarks of enterprises held by the Municipal Industrial and commercial bureau. As the only demonstration city to recommend the national trademark strategy in the province, Quanzhou has 61226 registered trademarks, accounting for 2.55% of the country's total (2 million 400 thousand pieces).

"In terms of hardware, Quanzhou's trademark application volume, registration volume, well-known trademarks and other indicators have been among the best in the province, and the most important thing is to guide the existing famous trademarks to the national famous trademarks." City Commerce and Industry Bureau, Guang Guang branch, said that in applying for the implementation of the national trademark strategy implementation demonstration city, the amount of registered trademark and the number of registered trademarks must be registered in the past three years. The number of well-known trademarks protected by the Trademark Bureau of the General Administration of industry and Commerce and the judges of the business district in the area will be ranked in the forefront of the provinces, cities and cities in the same year.

"By 2013, if Quanzhou's famous trademarks can reach 800, and 10% of them will be regarded as well-known trademarks, the industrial level of the whole city will be leaping forward." According to the analysis of relevant personages of the Municipal Bureau of Commerce and industry, there are 51 well-known trademarks in the city, leading famous trademarks with strong strength as well-known "backup", which will bring agglomeration and radiation effects to the regional industrial economy, and promote the transformation of Quanzhou's economic development mode.

High added value: enterprises are rushing to become famous.

"After being recognized as a well-known trademark, the added value of a pair of sports shoes can be increased by about 25%." At present, the company is making efforts to increase publicity efforts to collect public awareness of trademarks, publicity hours, and sales, profits and taxes in the past three years, and so on. The famous trademark enterprises with strong strength can also open up new channels for enterprises to revitalize their capital through evaluation of trademark pledge loans. At present, 12 enterprises in the city have successfully applied for pledge loans with trademark, involving a loan amount of 561 million 800 thousand yuan.

The secret of reporting: extract the "excitement" of the industry's resonance

Driven by the economic and brand effects, enterprises are most concerned about the way to declare well-known trademarks, in order to increase the probability of success.

"If a company catches the concept of" excitement point "in product segments, it will have a higher probability of declaring a successful reputation. Regarding this, the relevant personages of the commerce and Industry Bureau of the Guangzhou City and Commerce Bureau said that the trademarks belonging to the clothing category could also be subdivided into the different selling points of men's clothing, casual wear, children's clothing and shirts, etc. the enterprises should seek the "singularity" of the trademarks according to the particularity of their products, and declare the possibility of winning the famous ones.

"Well known is not to make all the public know your trademark, it only needs to know in the relevant consumer groups." Manager Wu, a trademark office in the city, points out a common mistake that enterprises often make. For example, in the field of computer information technology, the trademark needs to be known only by the personnel in the field of technology, and knowing or not of the outside staff does not affect the well-known identification of the trademark.