Ten Years Grinding Sword: Carry Out The Supermarket Mode To The End.

　　 Mr. Liu was first seen and his appearance was not good. He had a good idea of "further contact". He used his own resources and used his own experience to steadily and steadily do his own supermarket mode.

Today, he has an idea to open the chain clothing city to all counties, so that consumers can go out to buy something in the clothing city.

When it comes to "clothing city", there is a concept in the minds of consumers in every county of Shanxi Province: the quality of goods there is good and cheap, and there are many styles. As a result, consumers in different districts will go to the provincial capital to buy clothes.

Why not open the shop to the door of the consumer? Mr. Liu has many friends at the provincial level. He has an idea that he can take various styles of clothing to the local market from various provincial agents, so that consumers can easily buy things in the clothing city. "A factory produces fewer styles of clothing at one time, and each provincial agent has different manufacturers behind it, so that they can have different styles of clothing from them. Because many agents are Mr. Liu's friends, he can take the goods and pay later. If you have ideas, you must act quickly. When choosing a supermarket, I chose several supermarkets in Changzhi. The reason is that these supermarkets take monthly checkout. As a result, monthly cash receipts can be returned to agents to facilitate the flow of funds. First of all, recruit a general manager to Changzhi area, responsible for the business of three supermarkets. Each supermarket has two shopping guides. In this way, the prototype mode of supermarket has been established. In 2000, I put a group of men's clothing in three large supermarkets. The supermarket asked for 800 thousand yuan of clothing. In the second year, an additional requirement of $100 thousand was added. After that, we sell 1 million yuan a year. Mr. Liu said steadily.

After more than 10 years of operation, Mr. Liu's annual sales of clothing have steadily increased. How did he do that? According to him, in order to maintain sustained and steady sales growth, he chose men's clothing with little change in style. Men's clothing is more stable than women's clothing, more suitable for supermarket mode. Because its style is leisure, jacket, suit and trousers every year.

This year, Mr. Liu tried supermarket clothes. He said that women's clothing styles change quickly, and can be updated frequently. If sales are good, they can manage the supermarket dress pattern in large quantities. Mr. Liu is a man of many ideas. In 2008, he spent a year running with his friends in 88 counties of Shanxi province (a total of 118 counties in Shanxi) to carry out market research, hoping to open chain clothing cities in various counties and districts, so that consumers can really enjoy the cheap and good quality clothing when they go out. The emergence of chain clothing city will reduce the intermediate links such as two level agents and three level agents, and gradually achieve the high efficiency of the supply chain.

Extended reading:

SPA "Speciality Retailer of Private Label Apparel" abbreviation, translated as "free brand clothing professional retailers", is the current clothing brand through production and retail direct connection, so that products directly face customers, save time and cost, is to grasp business opportunities and ensure that the most effective way to run smoothly.

Advantage: SPA enterprises control from production to retail, so as to improve the speed of circulation and reduce operating costs.

Scope of application: not only for clothing industry, but also for other industries.

The SPA mode represents the development trend of garment industry. The core competitiveness of the clothing industry is: the arrival speed, the ability to provide the latest models, the addition of customers' favorite products, and the ability to meet the needs of customers at the fastest speed.

　　 At present, the domestic application of this model is effective, such as the local brand.