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    After 80: Fall Down And Get Up Again Is A Good Man.

    2010/4/6 16:32:00 27

    Diploma Shoes

     


    Li Wen, a senior student who did not have a university diploma 5 years ago, is now a small boss with two branches.

    5 years, twists and turns, his hand-painted T-shirt and hand painted shoes, wholesale through the network to China's Hongkong and France, the United States, is talking with venture capital business, he confidently dreams of listing.

    "Entrepreneurship is a reversal drama. No one can guess the result until the end."

    Li Wen said.


    6000 yuan to start business road


    "I, Li Wen, was born in 1983 and studied in Jiangxi Finance University."

    Li Wen's opening speech is like a very self introduction of a college student during the interview.

    He likes reading, traveling and making friends, but he is disgusted at mathematics in University. The immediate consequence is that he can not get his diploma.

    Li Wen never cared about it.


    "Because I like it, so I choose it."

    Li Wen answered why he started his own business.

    Li Wen had worked in Shanghai for over a year after graduation. In Shanghai, he saw someone wearing a T-shirt painted in "three British war Lv Bu" line. He thought it was very interesting, but he could not buy it. He thought it was a business opportunity.

    Later, the advertisement of PPG, a clothing online distributor, gave Li Wen the inspiration to start his own business. He thought, "if you make a personalized clothing website that specializes in customizing and selling individual T-shirts, it should have a bright future."


    Li Wen used his 6000 yuan saved up to start his own business.

    He found two partners, junior high school and high school classmates, who had good feelings and mutual understanding.

    The only thing that worries Li Wen is that his parents do not support this. "They do not understand e-commerce and online shopping. They feel that computers are playing games and they are not doing their jobs." Li Wen's parents want him to find a job of "iron rice bowl".


    But the pressure at home did not give Li Wen the idea of giving up.

    Three people, two computers completed 30 thousand yuan sales in June 2006, and made a net profit of 12 thousand yuan.

    "We are confident that investors will rush to invest in us, so I wrote the business plan and started the process of investment."

    Li Wen began to look forward to a bright future.


    Dreams are helpless in reality.


    "When dreams come into reality, you will find that dreams that are reflected in reality are so vague and helpless."

    After touching several potential investors, Li Wen's confidence began to collapse.

    Not only will investors not invest in the "post-80s generation", but also the door to bank loans for such an asset free and unsecured customer.


    At this time, the lack of capital investment Li Wen encountered business problems.

    As a result of only the start of the student service market, the single operation of the product led to the obvious sales season. In June, it was able to get 30 thousand yuan of income, but in July, it fell to 5 thousand yuan. By August, the sales had been very light and the profit of the company was quickly exhausted.


    When the house leak is rainy, the other two members of the entrepreneurial team choose to leave because of family pressure.


    Li Wen is deeply helpless about reality, but Li Wen has not lost confidence and hope for his business model. He sticks to Nanchang. "In the whole year of 2007, I used myself as a freelancer on the director of film and television to support myself, while constantly searching for data to enrich and improve business models."



    The two venture entered the "fast lane".


    Li Wen, who "lurked" for more than a year, finally made a comeback at the end of 2007. This time, he met the person who was grateful for this life and Li Wenlong, who was sleeping in the lower berth of the university dormitory.

    Li Wenlong worked as a foreign trade mold business in Shenzhen, making the first pot of gold in his life.

    By chance coincidence, Li Wenlong came to Li Wen's residence and saw the business plan on his computer desktop.

    For Li Wen's business model, Li Wenlong was "very interested". He resolutely decided to give up the potential 200 thousand yuan bonus in Shenzhen foreign trade company, and co operated with Li Wen for the two time.


    Due to lack of technical experience, the two brothers have joined Xie Longlin, who has many years of experience in the dyeing and finishing industry.

    In April 8, 2008, Nanchang NoStyle Industrial Co., Ltd. was officially registered, with a registered capital of 500 thousand yuan and a pre investment of 100 thousand yuan.


    When the new company was founded, Li Wen had capital and decided to go all out.

    This time, Li Wen's products not only cover all kinds of hand-painted and printed T-shirts, but also include all kinds of unique hand painted shoes. For the pursuit of individuality, "80's" and "post-90s", the market prospect is unquestionable.


    However, shopping malls, such as battlefields, can not afford to be "hot headed". Li Wen, who is inexperienced, has made mistakes again.

    In pursuit of perfection, Li Wen spent too much money on unnecessary places, such as buying servers, SLR cameras, building professional studios and opening 400 toll free calls. Each of them costs a lot, which makes the company's cash flow rapidly on the brink of crisis.


    Li Wen decided to change the company's operation mode and turn to a relatively mature B2B platform with a certain flow of people.

    This time, Li Wen's nordale has finally entered the "fast lane".


    "My company can go public!"


    Li Wen's company has made breakthroughs, the company's network traffic has climbed steadily, and the number of agents in China has doubled. The Chinese and overseas Chinese in Hongkong, France, the United States and other places are also optimistic about Li Wen's products. The company's orders usually take several months.


    In 2009, nordell's total revenue exceeded 1 million yuan; in March 2010, Jiangxi Ganzhou Nankang branch was established.


    At present, Li Wen is in touch with venture capitalists. He hopes to help the company develop faster with the help of venture capital.

    He believes that "the development of e-commerce has not allowed them to rely on their own accumulation to slow development", he must rely on the power of capital, "standing on the shoulders of giants", he needs venture capital to bring capital, contacts and management experience.

    Li Wen told reporters confidently and frankly, "my company can be listed!"


    "Entrepreneurship is a reversal drama. No one can guess the result until the end."

    In Li Wen's self directed life movies, he is the drama of the "reversal drama".


     

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