Entrepreneurship: Not Just Passion &Nbsp; &Nbsp; More Hardships.

On the desk of Tan Jipu, general manager of Dalian thousand Grid Technology Co., Ltd., on the desk in the 205 room behind the university student employment and employment center in Shahekou District, there are some remote control devices and electronic products that journalists can hardly name.

Tan Jipu explained patiently to reporters. "The development of electronic hardware is strange to many people. In fact, electronic hardware products can be seen everywhere in our life, such as circuit boards in TV sets, all of which are electronic products.

Our products include lifting and protecting devices for cranes, as well as wireless control devices for temperature and humidity.

Buy a house and draw 100 thousand companies.

Reporters in front of Tan Jipu handsome sunshine, it is difficult to imagine that he had made a startling move to start a business, from the parents to buy money from the house to draw 100 thousand yuan to start the company.

Tan Jipu told reporters that he had always dreamed of being able to start his own business and had just graduated without funding.

In the second half of 2007, after 3 years of work, Tan Jipu felt mature and decided to start a company as his own boss.

"Parents were not very supportive when they first started their business, because the income of 4500 yuan a month was relatively stable, and they did not want me to quit their business."

Tan Jipu felt that he had made no mistake in choosing the direction. He carried away his parents, drew 100 thousand yuan from his parents' money to buy a house, and set up the Dalian thousand grid technology limited company as the starting capital.

Finding customers is the biggest difficulty.

Electronic product development requires a certain period of time, usually takes 3 months, so Tan Jipu and his entrepreneurial team in the first 3 months almost no income.

When the product was finally developed, they found that sales had become a problem.

After several weeks of marketing, even a product was not sold.

Later, when Tan Jipu was in touch with distributors, he knew that every major industrial manufacturer had already made the purchase plan at the beginning of each year, and the commodities that need to be procureed and the procurement from which factories had already been fixed, and they were newly entered the industrial sector, and there was no customer relationship.

Seeing that the start-up capital of 100 thousand yuan is running out, the company has little revenue.

When Tan Jipu was disheartened, the company took a turn for the better.

A factory director in Dalian found them through the website of Alibaba. After seeing the products and understanding their technology, they decided to hand over the research and development task of one of their products to the Tan Jipu team.

The company concentrates on the development of this product. The customer has asked for a month. They have completed it in 20 days. After testing, the indicators meet the requirements completely. Finally, the product is successfully applied to large enterprises such as Baotou iron and steel plant.

Later, the director handed over the research and development task of the 5 products to them.

With his own technology and sincerity, Tan Jipu has won the trust of several big clients.

Exploring new opportunities from rural markets

The company is on the right track, but the financial crisis has spread to Tan Jipu's company.

With the cancellation of some orders, the company's team used the income of the agent software to compensate for the shortage of orders.

Tan Jipu said that with the support of the government of the desert area, his company got a free office space of 40 yuan and was supported by venture capital of 20 thousand yuan.

With this money, the company purchased the corresponding R & D equipment, improved the hardware development environment, and now has begun to take up more high-end development projects.

Tan Jipu said with emotion, two years of entrepreneurship, there are failures and gains.

The two word "starting an undertaking" is not only full of passion, but more difficult.

He said that the next step is to focus on the rural market, and to control their temperature and humidity parameters.

Small files for entrepreneurs

Name: Tan Jipu age: 29 years old

Role conversion: after graduating from the electronics science and technology major of Liaoning University, he entered the company's employment, engaged in the practical research and development work of MCU development and embedded development, and founded Dalian thousand Grid Technology Co., Ltd. in 2007.

Entrepreneurial sentiment: if you are sure that you have chosen the right direction for entrepreneurship, you must stick to it and do something that you are familiar with. When you communicate with others, the most important thing is sincerity.