Keep Your Eyes Open And See Other People'S Business Opportunities.
If you want to start a business, you should attach importance to those opportunities that others are overlooking.
The American Dan Dan and the Russell Sirius brothers are relying on this to get a successful start.
At the 1997 Commodities Fair, they seized a chance that everyone would overlook and successfully launched a new product and set up their own business.
According to Shroot brothers, when they participated in the pet products exhibition held in Chicago in 1997, they saw a good demonstration of physical objects. They poured three or four cups of water into the bowl and placed a very small ball in it. The result was that the ball sucked up all the water.
The sled brothers discovered that this magical little ball made of silica sand has a strong absorption function and is the most suitable material for making kittens.
So they signed a production contract with a silica gel enterprise in China.
In this way, the pellet goes onto the production line.
Facts proved that the siren brothers are right.
Today, the pparent pellet mattress sold in American grocery stores and hypermarkets is known as "crystal pearl".
Moreover, the brothers received the award from the National Pet Association's outstanding technological progress award and the 1999 Kitty fan magazine.
This success was also achieved after many hardships.
After the trade fair, the brothers consulted with industry experts to determine whether people would recognize the potential value of the new product.
They gave free samples to those who had cats. After receiving positive feedback, they decided to take the project.
The brothers also set a competitive price.
In 2000, the two brothers had introduced "crystal pearl" to grocery stores and large stores throughout the United States, and often talked about the experience of successful entrepreneurship.
First, the product developed has the difference that can attract people's attention.
If you don't have enough features to make people notice, you won't succeed in the market today.
"Crystal pearl" has two characteristics that can be immediately found by consumers: first, it is a very filthy and convenient bag, weighing only 4 pounds.
This is very different from that 14 pound mattress.
Second, crystal pearls can absorb all liquids, while other products absorb those liquids and then form small lumps.
Two, this product can attract distribution channels to sell your products.
If you do not have a distributor, even if the consumer likes your product, it is useless because they have no chance to see your product.
If you want the support of distributors, you need at least a strong selling point for your products.
The sled brothers have at least two selling points: one is that this small bag can occupy smaller parts on their shelves, and the same size shelves can display more products than their competitors.
Two is that the Shroot brothers can bring more profits to them.
The biggest mistake of discoverers is that they believe that distributors will distribute their products with relatively low profits because of new products.
In fact, on the contrary, distributors hope to get more profits from new products.
Three, the price should be compared with similar products.
In fact, for consumers, when the price of a product is similar to that of the existing products, they are often reluctant to try new products.
Because most consumers eat the bitter taste of new products more than once, they will accept new products after many doubts.
Therefore, the price of a product is often the decisive factor in deciding whether to buy or not.
The brothers of the root will undoubtedly have the potential to become entrepreneurs.
They believe that in order to achieve career success, you must always keep your eyes open and take the opportunity to follow the guidelines that are suitable for new product development and take action before people find your wealth.
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