Write An Entrepreneurial Myth With Your Unusual Life Experience.

When Li Zhongshu, who was 23 years old and left alone, arrived in Hongkong in 1972, he was left with only HK $3.5.

Starting from the wage earners in the cotton mill, to the shop assistant, the small clinic doctor, the trading company owner, and now to the entrepreneurs who are sitting on billions of assets, he wrote an entrepreneurial myth with his unusual life experience.

　　人生 就是因緣際會的舞臺

When Li Zhongshu was a child, he seemed to have established a clear trajectory in his life.

When he was a teenager, he had a strong interest in medicine. He not only read a lot of medical books, but also decided to read medicine in college and become a doctor who saved lives.

"At that time, hundreds of pages of medical books could go back to me." when talking about the topic of medicine, the middle-aged man, who had been vicissitudes of the past, was like a child. He could not wait to present a series of Chinese medicine pharmacology and a series of medicinal herbs to the people present. Then he did not forget to smile and add, "this is still a few decades ago."

His thinking is clear and swift, without any interruption. Our laymen can only sigh in their hearts except for their big mouth. Li Zhongshu is born to do this job.

I believe everyone has had such a colorful dream in their childhood. For many people, these dreams eventually become distant memories as they grow up.

Li Zhongshu's dream has been done for decades, and he is getting bigger and bigger. He never gave up no matter what difficulties he encountered.

When I was in college, Li Zhong, whose academic record was outstanding, lost the opportunity to study and study medicine.

The door of dreams seems to be closed to him, but he has not let his dreams go away.

After 19 years of hard work, he worked as a village doctor in the village clinic for 3 years.

In the past 3 years, he has been shuttling in the country lane and has benefited from his own learning.

Speaking of these past events, Li Zhongshu wore a faint smile on his face. He said he had lost many opportunities and encountered various frustrations in his life. But life is like a stage of intercourse. Bad things often turn into good deeds. "When a door closes, there will always be another door open to you."

　　3.5港元孵出人生第一桶金

In 1972, Li Zhongshu got the opportunity to fight in Hongkong.

This year, he was 23 years old. He spent 5 Hong Kong dollars in Hongkong alone. After buying a train ticket, he left only HK $3.5.

The southern train rattled, leaving home and the past behind. The confusion of the future and the vision of the future were intertwined in Li Zhongshu's heart.

When he arrived, he hadn't eaten anything for a day. He looked at the busy street and felt his pocket. Li Zhongshuyao said to himself, "hungry again!"

Li Zhongshu's first visit to Hongkong was very hard. He first worked in a cotton mill. He worked dirty and tired during the day and slept in the floor at night. It was 4 years after that.

It seems that the fate of Li Zhongshu and his medicine industry are not necessarily open. Fate has brought him back to a long established track - 4 years after he worked in a cotton mill, he worked as a salesperson at a pharmacy.

Since then, he has been exposed to herbs, doctors and patients every day. He has seen everything in the upstream and downstream of the pharmaceutical industry. Not only has he accumulated the medical foundation in the early years, but also he has a clearer and deeper understanding of the entire pharmaceutical industry and the market.

In 1977, Li Zhongshu, who worked in Hong Kong for 5 years, took out all his savings and set up a small clinic with his friends. He was busy all day, not only for the retail and wholesale business of Chinese medicine, but also for sitting patients to see a doctor.

With the painstaking research and keen observation of the market, Li Zhongshu soon discovered the business opportunities of rolling in financial resources.

In the late 70s of the last century, the economic prosperity of Hongkong, the people's rich life, more and more people began to pay attention to health and health care problems, the demand for health care products on the market more than once, the original few people asked the nutrition, health care products to become best-selling goods.

Against this background, in 1979, Li Zhongshu set up a Hongkong Huayi Trade Co., Ltd., which specializes in the trade of ginseng, pilose antler and other advanced health products, specializing in the development of health products trade between the mainland of China and Hongkong, Taiwan and Southeast Asia.

By 1982, the tenth year after Li Zhongshu arrived in Hongkong, he earned his first gold of 1 million Hong Kong dollars.

　　做生意要有靈活的頭腦

In his interview, Li Zhongshu repeatedly stressed that business should have a flexible mind. He often laughs that his mind is better.

The market is changing all the time. It is an indispensable skill for a successful businessman to use sharp eyes to observe all subtle changes and to analyze them with a flexible mind.

In the 80s of last century, with the continuous entry of competitors and the reduction of export channels, Hongkong's health care products business began to be less well done.

At this time, Li Zhongshu, who was very alert, found that the business opportunities he found in the Hongkong market a few years ago appeared again in the mainland market.

With the further development of reform and opening up, the living conditions of the mainland residents have been greatly improved, and an unprecedented market has been displayed in front of him.

So Li Zhongshu set up two companies in Shenzhen and Shunde to introduce health products trade into the mainland.

In 1992, he returned to Tongan, Xiamen, and invested 50 million yuan in the first phase to build Xiamen golden day Pharmaceutical Co., Ltd., and opened up the mainland market with "golden day" as the brand.

The accurate grasp of the consumer group and the good cognition of the market made Li Zhongshu's career soon usher in another peak. The product represented by Jin Riyang and Jin Xin Yuan Xin made the "golden day" rapidly grow into a famous health care brand.

Until now, the health care industry is still a rising industry in China and even in the global market environment.

Li Zhongshu is full of confidence in this industry and his own business. He said that the health products kingdom of the golden day group will expand the territory and expand.

　　生意越做越大

Li Zhongshu's vision is not confined to the field of health care products. As business grows, he thinks more about the direction of enterprise development. He not only wants to build "golden day" into evergreen tree in the health care industry, but also relies on his knowledge accumulation in medicine and the brand and network advantages accumulated by the company over the years, and gradually expands from the field of health care products to the modern pharmaceutical industry.

Today, Xiamen Jin RI Pharmaceutical Co., Ltd. has been the largest modern pharmaceutical and health care product manufacturer in Fujian province after many expansion. Its annual output value reaches 500 million yuan, and the flagship product ranks among the top 3 of the same products in the country.

During the entire interview process, Li Zhongshu smiled gently, most of the time, so that no one could see his edge.

However, when asked about the future direction of the golden day group, Li Zhongshu suddenly revealed a king of all things.

He raised his hand and looked toward the distance. He seemed to be talking to himself: "I hope it can become a diversified and competitive enterprise group."

Then his eyes turned back, as if he had recovered from his dream.

As a matter of fact, today's golden day group has developed into a diversified industrial group integrating pharmaceutical, medical, health, trade and real estate development.

"Li Zhongshu is born to be a good hand in business" - which seems to have become a general evaluation of Li Zhongshu by insiders. Many of his original ideas of operation and marketing seem simple but profound, and are widely circulated in the industry.

Grasping the quality of products, Li Zhongshu said: "there is no such thing as two grade and three grade goods, so we must do it first class", and has repeatedly pointed out that the quality of health products and pharmaceutical products should not be sloppy, qualified products should be sold immediately, and unqualified ones should be destroyed immediately. For grasping market trends, he proposed: "building in the rainy season, shipbuilding in dry season", and promoting the use of a vision of development and a long-term perspective. When the market is still around the corner, we should use sharp eyes to catch up and prepare in advance; in the face of vicious competition in inferior products, he insists on good faith management because "paper flowers can not attract bees", and the market is always authentic material, and false false will eventually be spared. For hard

Many people are jealous of Li Zhongshu's luck and always grasp the opportunity to earn money when others haven't come back. Many people like to talk about his entrepreneurial myth of starting at 3.5 Hong Kong dollars and eventually sitting on billions of assets. He regrets his legendary experience from a village doctor to a health care product, but has never gone deep into the hardships behind his success and the extraordinary wisdom contained in seemingly simple decisions.

Li Zhongshu always said that he was a little smart. He said, for example, you see, the brand of Jin RI is from my own. I also participated in the design of the trademark. The slogan of "Jin RI is in my hands, everything is good" is also my own idea. Many things are my own experiences, and I have more ideas.

When I worked in Hongkong and opened a clinic, my mind was always on the market, and the market moved, so I could grasp it flexibly.

Today, the two Xiamen golden day pharmaceutical factory, built by Li Zhongshu, has been completed and will be put into operation next year.

This time, Li Zhongshu aims at the top high-tech projects in the field of medicine, including modern biopharmaceutical and genetic engineering.

We often say that the expansion and development of enterprises must keep pace with the pace of the times and the market. Li Zhongshu has done this. Behind every decision he has, every behind the "smart" lies in the extraordinary wisdom of entrepreneurs. It is precisely these wisdom that has made his success.