Wenzhou Enterprises Attack High-End Market By International Platform

　　最新消息，意大利溫商營銷點有望于今年6月率先啟動，十余家溫企將借此平臺緊貼國際市場、承攬高端訂單業務。溫州市展開后危機時代戰略性布局，快速啟動境外溫商營銷網絡試點。而美國、土耳其等國溫商營銷點也正在積極籌備中，預計今年抱團開出三至五個營銷點。

It is learnt that the pilot of overseas Wenshang marketing will give full play to the resource advantages of overseas Chinese and the platform role of overseas commodity cities, so as to expand the international market space by establishing regional sales headquarters, franchised stores or trade representative offices.

Launching the pilot of overseas Wen business marketing will help Wen enterprises open up a direct trade channel with the international market, and promote the pformation of the market in the city.

　　這些有望迅速鋪開的全球溫商營銷試點猶如一座座“溫州碼頭”，可令溫州企業零距離接收國際潮流資訊，及時吸收前沿時尚文化，逐步將“溫州制造”引上“溫州創造”之路。此前，該市服裝商會與香港制衣同業協進會曾達成合作，在香港設立溫州服裝辦事處，已經收獲不菲成果。

　　“意大利溫商營銷點主要以我市服裝企業參與為主，目前正在辦理有關手續，4月底商會將前往落實相關事宜，6月有望啟動。美國溫商營銷點正在通過美中時裝交流協會物色具體地址，可能選址紐約。土耳其溫商營銷點則正在積極談判磋商之中。”溫州市服裝商會會長鄭晨愛告訴記者，這些境外溫商營銷點將采用“境外交貨、境外結算”的方式增加企業在當地國的貿易“粘性”，吸附更多國際訂單資源。

　　溫州市外經貿局攜手該市服裝商會，有意以服裝業為切口率先啟動境外溫商營銷網絡試點工作，以吸引更多行業參與其中。據悉，今年溫州市將繼續加大對溫企“走出去”的扶持力度，扶持資金從去年的600萬元增至今年的1700萬元，重點國際展會由去年10個增至30個，意味著參展企業所需的展位費、展品運輸費等給予全額補助。

In close contact with the international market, Wenzhou enterprises also have more cutting edge information.

Recently, the Hongkong Trade Development Council (DDC) has visited Shen Jiayi, chairman of the group's golden egg group, which has attracted more than a dozen European and American brand acquisitions.

Pan Pingping, deputy director of the Municipal Bureau of foreign trade and economic cooperation, said: "the financial crisis has brought about the adjustment of the global industrial structure and the new division of labor. In the post crisis era, the advanced equipment, cutting-edge technology and brand value of the developed countries are looking for a way out, and our enterprises should seize this rare opportunity to realize their pformation."