Children'S Shoes Open Child Star Endorsement Marketing Mode In The Market

At present, the competition in the field of adult shoes is fierce. It has become a typical market of Red Sea. Although children's shoes are not on the surface, they are actually surging in the dark sea, and there is a tendency to shift from the blue ocean market to the Red Sea market.

Only in the field of youth sports, because of its unique market segmentation, there is little industry capital concern and vitality.

In 2010, the marketing methods of children's shoes were constantly emerging. POOVE's sports marketing, leopard's experience marketing, network marketing, animation marketing and so on.

Children's shoes enterprises have begun to slowly step out of the era of product oriented competition, and begin to pay more attention to diversified brand marketing and promotion. Why do so many enterprises want to start implementing brand promotion, advertising and sponsorship, just to improve brand awareness, seize the terminal stores and seize more market share.

Through marketing means to increase the added value of brand, the product can be separated from other brands under the condition of serious homogenization.

At present, the competition of children's shoe market is fierce, but it still stays at low level competition. Most brands do not know much about the market.

The future competition of children's shoes is not only confined to price competition, but also reflected in competition in quality, technology and marketing strategy, and competition at a high level.

Chinese children's shoes will become the starting point for the next competition in China's finished shoes. In the face of such a huge market potential and lack of main brands in China's children's shoes market, foreign shoe companies are eyeing them. Some brands of children's shoes have jumped into the market of children's shoes in China.

The market of children's shoes has always been one of the most potential markets in the shoemaking industry, and it is also a relatively special industry in shoemaking industry.

However, the proportion of children's footwear industry in the whole shoemaking industry is very small, and the phenomenon of brand loss is more serious. Building a strong brand has become a top priority for China's children's shoes industry.

The strength of brand comes from communication, and the promotion of brand awareness through communication is the first step to form brand strength.

Importing star communication is the first step in brand communication.

It is a knowledge to choose what kind of stars to carry out brand communication both fast and well.

We believe that the most important thing is whether the star's temperament matches the brand's temperament.

Just like "Yong Gao Ren" signed Lin Miaoke in one fell swoop.

Lin Miaoke, who became famous at the Olympic Games, is a good example for Chinese children to dare to show themselves and grow up healthfully and actively. Her lively and lovely self confidence and bravery show coincide with the brand spirit of "positive and enterprising" advocated by Yong Gao people.

Leopards also value the fame and potential of Wu Lei and Chen Manyuan, who are the protagonists of "home aliens" and their future potential. They are very much in line with the formal signing of Wu Lei and Chen Manyuan's temperament and the "pursuit of true ego personality" that leopard has always emphasized.

Leopard said that by fully utilizing the brand fit and positive interaction between the two sides, the brand new image of "lovely cool - cool in loveliness and a little cool in loveliness" has been created, which naturally illustrates the nature of children's pursuit of happy movement, and reveals their different personalities.

It is true that owning a number spokesman will help the shoe companies.

Such as del Hui is a good example. After signing with Jay Chou, his corporate image has been promoted repeatedly and the exposure rate of enterprises has also increased.

Thirdly, del Hui sponsored the big slam dunk, directed by Jay Chou, to make costumes for the characters in the play, so that the audience could deeply remember the brand of del Hui while watching the movie.

But star endorsement as a marketing mode is not the golden rule of enterprise development.

Therefore, when choosing a spokesperson, shoe companies should also consider the overall situation.

First of all, from the stars, the stars must have a certain degree of credibility and popularity, and shoe companies can increase the sales volume of products through the popularity of celebrities.

Secondly, from the point of view of enterprises, stars and brands must have matching degree. Lively, cute, passionate children are naturally the best choice for children's shoes.

Finally, the choice of stars should be based on their own strength and the effect of aggregation. But enterprises should also improve the quality of products while endorsing stars. Otherwise, even if the brand is out, the relevant quality and marketing channel construction is not perfect, then it can not guarantee that enterprises can have long-term vitality.