Tu Rong Bid: Footwear E-Commerce Four Smoke!

Tu Rong yuan sniffed the smell of the smoke in the air.

To open the vane of online retailing, Taobao, Mr Tu found that the volume of footwear commodities has reached the top three.

Tu Rong Biao also found that from that day on, whether it was to open the hottest SNS community on the Internet or Baidu's picture channel, you could see the big ads involved in the footwear B2C market's competitors.

Tu Rong bid could not sit still.

The global shoe net, which has been established by Tu Rongbiao for providing footwear, sports goods, luggage and leather goods and accessories enterprises, provides many services such as business information, brand exhibition, agency investment, paction information and so on. It has a small reputation in the footwear industry. Since its launch in 2005, the daily traffic volume has exceeded about 600000 people.

When resources accumulate to today's level, borrowing B2B's nest B2C egg is the choice he has to make.

As a result, B2C website "Tao shoe net" was born.

Moreover, the development of this "newborn" has been well known.

   　　 B2B的窩已經(jīng)足夠大了

This is not just a series of "seemingly beautiful" figures, but means that the global shoe net has accumulated enough deep shoe industry resources.

As the hometown of China's footwear industry, Jinjiang, Fujian, has hundreds of shoe factories, including Anta, PEAK and other famous brands.

By virtue of its advantageous location, the world shoe net is located in Xiamen, which is only one hour away from Jinjiang.

Every day, businessmen from more than 100 countries and regions around the world visit the global shoe net. Nearly 50000 footwear companies have joined the global shoe net.

The product database of the global shoe net has a total of more than 80000, adding thousands of new supply and purchase information per month, and breaking through about 600000 visits per day. It has always maintained the leading position in the global footwear industry website. It is the most professional shoe website with the largest volume of customers, the most abundant data and the highest volume of visits.

On the introduction page of the global shoe net, there is such a button -- "Alexa ranking of China's footwear industry portal website". If you click in, you can see the world ranking of the 38 Chinese footwear industry websites, while the ring tennis shoes net is ranked first in terms of the absolute superiority over second nearly twenty thousand.

At the same time, its income in 2008 is still one million, and by 2009, it has reached more than ten million, and gross profit is about 45%.

Obviously, this is not just a series of "seemingly beautiful" figures, but means that the global shoe net has accumulated enough deep shoe industry resources.

According to the CEO logo, the upper and lower reaches of the shoe industry chain, from shoemaking material to shoe making equipment to the final finished shoes, already about 50000 shoe related enterprises have joined the global shoe net. This is undoubtedly a very valuable intangible asset.

In terms of Tu Rong logo, these enterprises will become excellent suppliers.

At the same time, at the forum of global shoe net, it has accumulated about 200000 of the consumers. These users are very interested in shoes, and the topics they discuss are mostly related to shoes.

There is no doubt that the growth of these users has resulted in mature buyers' resources.

How can he get rid of his superior resources?

  　　  這個(gè)“蛋”，一定要下

He saw the blank of market demand.

Most of the shoe makers are worried about e-commerce.

Although they also pay great attention to the sales of their brands on the Internet, they have been suffering from the lack of professional teams to operate.

Tu Rong Ping said to the billion power network that he knew that many members of the global shoe net were quite excellent shoemaking enterprises. They had a lot of physical sales outlets under the Internet, and consumers had a high degree of awareness of the enterprises and shoes brands. It can be said that these enterprises had strong sales in traditional channels, and even many of them were leaders of the traditional footwear retail industry, but if they were doing online business, they would be "short board".

On the other hand, Tu Rong bun also gradually felt that B2C is an attractive cake. Many traditional B2B have been marking the market, especially the websites of clothing, footwear, accessories and food that are suitable for online retailing.

Taobao online, a weathervane of online retail, will find that the volume of footwear commodities has reached the top three.

　　    他看準(zhǔn)了市場需求的空白點(diǎn)。

"The global shoe net has already reached a very high position in the industry, and the accumulation of related resources has already had enough advantages."

In the view of Tu Rong, it is time for B2B to expand to B2C, so the shoe net that helped shoe companies expand the online retail market was born.

Old resources decide new positioning

Tao shoe net borrows a lot of small brand resources of B2B global shoe net to confirm its unique market orientation - facing the low and middle end market.

  　　  淘鞋網(wǎng)顯然稱得上是“富二代”。

Compared with many other footwear B2C websites, the shoe net is like a child born with a golden key: there are resources accumulated around the world shoe net, with favorable geographical conditions behind Jinjiang.

The success of the global shoe net paved the way for the operation of the shoe net.

With the good relationship with customers before, the advantage of Tao shoe net in product supply is increasingly apparent.

"It's easier to negotiate with customers, and they are willing to give us more preferential policies and prices," says Tu.

However, coveted footwear B2C market, of course, not only a shoe net.

More and more similar online shopping centers began to pour into the market, trying to get a slice of the cake.

From that day on, Tu Rong Rong found that whether it was to open the hottest SNS community on the Internet or to open Baidu's picture channel, you could see the big ads of competitors.

The shoe net has been born in the fierce market competition.

This "rich two generation" is not good enough.

    　　如何面對這場形勢并不樂觀的戰(zhàn)爭?涂榮標(biāo)心里有數(shù)。

Most of the customers facing the B2B platform of the global shoe net are Fujian's shoemaking manufacturers. Among these many manufacturers, only a few of them are famous. There are countless others, and the rest are small domestic brands.

So the shoe net has used the small brand resources of B2B global shoe net to determine its unique market positioning -- facing the middle and low end market.

Global shoe net focuses its attention on the two or three tier cities in China, and aims to open up the market of young and low-end young customers in the form of "acting big brands and hosting small brands".

In marketing way, the shoe net has not smashed money in hard advertising, but has carried out interactive activities in the local portal forum of small and medium-sized cities.

"This kind of low cost network marketing is still good," says Tu Rong Biao.

Today, the registration number of the shoe net has exceeded 120 thousand, and the independent IP keeps about 15000 to 20000 per day. As a B2C website that has been online for more than a year, its focus is not profit, but how to develop rapidly into the industry's leading vertical B2C platform.

Finally, Mr Tu said that in the future, they will also consider integrating B2B platform and B2C platform to carry out effective resource integration.