Shoe Enterprises Compete For Channel Warfare

At present, the consumption market of shoes in second tier cities is relatively mature and is becoming saturated.

At the same time, the huge market demand of the three or four tier cities has just begun to be detonated.

This trend has attracted many shoe companies, attracting more shoe makers' attention. The curtain of the new round of market competition has been officially opened.

How to get more market share is a problem for all shoe makers.

"Those who get the channel will decide three points."

Then, how will shoe manufacturers build a channel?

The author thinks, shoe enterprise channel construction must abide by "three big discipline".

First, personalized decoration stores attract consumers' eyeballs.

In the increasingly fierce market brand competition, many shoe companies are beginning to attach importance to brand culture and terminal management. Window design is a powerful weapon for product promotion and cultural dissemination. Through the display window, we can see a brand positioning and brand culture. The fantastic ideas, fashionable elements and charming colors in the window can catch customers' eyes in a moment.

Obviously, the display window is more important to the shoe shop. An ingenious window design can attract pedestrians' footsteps in a few seconds and persuade consumers to patronize them.

Because of the intuitive display effect of windows, it is more convincing and realistic than TV media and print media.

Its silent shopping guide language and implicit shopping guide are also irreplaceable in other marketing methods.

Therefore, when shoe companies are decorating storefront, they should pay attention to the current popular fashions and attract consumers' attention. From the unified planning store image to the orderly products, to professional services, the overall store image should give consumers a new feeling.

Secondly, systematic construction of network sales takes up a larger market.

With the advent of the electronic age, Internet sales have become a new channel for shoe marketing. At present, many and intelligent owners of shoe enterprises are working hard to build an online marketing channel.

However, the online marketing of shoe companies also needs to be planned. Each shoe enterprise has different types of customers and expected activities, so the choice of network marketing may be quite different.

If there is no analysis, planning, strategy and blind marketing, the result will not be worth the candle.

Internet marketing is the root of towering trees for shoe companies. The more roots, the more stable the underground.

In fact, today's shoe industry network marketing platform has been flooded, the good and bad are uneven, shoe enterprises should consider targeted on their own customers' centralized platform, select the best, and fight for the first time, so as to truly achieve the purpose of building network marketing to occupy a larger market share.

Finally, do a good after-sales service to win the recognition of consumers.

In the sales process, there are inevitably some communication problems between shoe companies and consumers. There is inevitably a contradiction of honesty and credit between them.

Therefore, it is especially important for shoemaker to do a good job in after-sales service, timely feedback on the product quality problems and consumer opinions reflected by consumers, solve problems in finding problems, and improve the quick response mechanism to solve problems, reduce and eliminate duplication of similar problems in the new production, and continuously improve product quality and consumer demand.

Therefore, to create excellent brands, we should not only have stable product quality and advanced production technology, but also increase marketing efforts, and create their own brand image through good after-sales service.

Obviously, the market requires shoe manufacturers not only to produce products that meet the needs of the market, to stabilize the quality of products, and to constantly innovate products and improve the technological content of products. One important point is to make good service commitments, and a better after-sale service system is the basic guarantee for protecting the interests of consumers and maintaining brand reputation.

The above three kinds of channel construction will reshape the new pattern of the footwear consumer market. The above mentioned channel construction will win a stronger thrust for the company to win the opportunity, expand its business scope and enhance its business capability to grow and expand.