Rural Boys Used Wicker &Nbsp, Making Millions Of Foreigners.

June 26, 2004, Sanhejian Township, Gushi County, Henan

His name is wan Zhenghe, a farmer in Sanhejian Township, Gushi County, Henan, but he lives in the United States for many years.

Since he went to the United States in 2000, Wanzheng and his home have been few. However, every time he comes back, he has to find time to visit the old employees who came out with him to fight the world.

Wan Zhenghe: "I tell you, this factory is my old factory.

Now the boss and the boss are the ones I have trained for more than ten years.

They also worked in my factory for many years. Now, is he not skilled?

Then develop it into a two level enterprise. All taxes and orders are given to me.

I pay taxes, he produces. "

Wanzheng and this time brought back an order for us $3 million of willow products from the United States.

Today, wanzhenghe is already the president of a multinational company. He was an ordinary farmer in Gushi county more than ten years ago.

Wanzhenghe's hometown is Sanhe Jian Township, Gushi County, Henan, where the wicker is very popular.

All along, people here like to weave willow into baskets and willow baskets. In addition to their own use, some people also sell them on the market, but because willow basket and Liu basket are sold very cheap locally, they are not enough money, so most people burn willow as firewood.

Wanzhenghe's Willow knitting technique was very famous in the local area. In 1985, he went to work in a willow factory in Anhui. He never thought that this short working experience would change his life later.

Wan Zhenghe: "what I learned from that time is that it can only give me an inspiration.

That is, this thing can be exported.

We used to just make goods, and we didn't know we could sell so much money. "

Wanzheng, who knew this information, was no longer willing to work for others. He wanted to run his own Willow processing factory. After a few months, he resigned and went home.

However, Wanzheng he returned home did not have enough funds to run the factory, or he went back to his old bank and made goods for people.

Until second years ago, he heard that many domestic and foreign businessmen participated in the Guangzhou Fair every year.

Technician: "on the autumn fair, he was right. He gave you an order. There will be an order at the fair. There is an order, and a contract is signed. Who can do it without a contract?

Surely there must be a company's right to export.

Wanzheng and feel that the opportunity came, he carefully prepared some newly developed wicker crafts to Guangzhou.

After arriving in Guangzhou, Wanzheng discovered that his product could not enter the exhibition hall of the fair.

Because at that time, some foreign trade enterprises participated in the Canton Fair, and Wanzheng, who was only a basketball salesman, was blocked outside the gate of the Canton Fair. He tried every means to find the salesman of Beijing Zhongyi company.

Wan Zhenghe: "he gave me an idea.

He said, "Xiao Wan, you put this product in your own room, you give me the picture, when the customer chooses the goods, I recommend this picture to the customer."

On the first night, a customer said, "this product is excellent.

The customer will go to our room to buy goods, to my room to buy goods.

Because he took the customer, and the customers looked so good that they were all very excited.

On the second evening, another client will come to us. "

Seeing the repeated visits by businessmen, the salesman decided to bring Wanzheng and the trade fair to the fair.

Wan Zhenghe: "what kind of situation is it? It has been a great miracle."

Because our product has not yet been put on the exhibition hall.

Because the location of the exhibition hall is full of people. I have no place.

It was a few days after the exhibition. I just came, because my hand had not been put down, and the customer took it away.

It is an astronomical figure for him to take the order of 100 thousand yuan at Wanzheng and the Canton Fair. The most important thing is to help him realize his dream.

In 1988, wanzhenghe, 25, finally built a dream product factory in his hometown.

In the process of dealing with merchants, Wanzheng and some foreign businessmen discovered that some of the wicker products were dyed with asphalt to make chocolate. Not only did they look very good, but the colored wicker products became popular in the international market, so he began to think about improving the traditional technology.

During a visit to the Imperial Palace, all kinds of antique relics in the Imperial Palace gave him great inspiration.

Wan Zhenghe: "this grade looks very old, very delicious.

I would try to make this color, would that be an antique?

It's very nice. It's beautiful.

When I came back, I would try every day in this room.

In Gushi County, most of the willow products processed by local people use the original color of willow, so many people dismiss the innovation of Wan Zhenghe.

Wan Zhenghe: "mess it up."

Do you think this bright color is not good?

You must make it moldy.

But in the international market, they are pursuing this effect.

It was in this year that Huaihe was flooded, and after 3 months of wicket laying on the beach, the epidermis fell off and there were no spots on the branches. At this time, Wanzheng and the experiments of imitation old willow products succeeded in acquiring large quantities of the wicker that could not be sold.

Wan Zhenghe: "just use the waste materials that can not be used and can not be used, and reduce the cost of my products."

At that Canton Fair, the colorful wicker products immediately attracted the attention of merchants.

Li Zikang: "do you have many orders to sign?

Many of them were used in this kind of color before, and they were not stained with color. The whole country is our exclusive one. We didn't set up the exhibition booth in other places. We stopped people from taking pictures in front of them.

Wan Zhenghe: "many people go to the fair to take pictures, and foreigners queue up to buy goods. Then the trade fairs received no less than US $500 thousand, millions of output value. That can be said that our enterprises really began to taste sweetness from that time."

In 1992, a customer who had long worked with Wanzheng and he called him to Shenzhen and gave him an order of $710 thousand.

Through this paction, Wan Zheng and he understood that he must establish his position at the forefront of the market, so he pferred the main business of his home office to Shenzhen.

Shortly after the opening of the Shenzhen company, Wanzheng met another new problem.

Wan Zhenghe: "Shandong wicker, it is relatively thin, the size is more uniform, but it, this wicker, it has shortcomings, is fragile, not strong, you see, this willow, see at a glance, the characteristics of Henan, Henan Anhui, relatively extensive, solid, toughness is good."

At that time, there were many factories producing and managing willow products in Shenzhen, and the competition was fierce.

In order to make their products stand out from the crowd, Wanzheng is developing and developing new products suitable for the market according to the different characteristics of Shandong willow and Henan willow.

Wan Zhenghe: "this Shandong willow is mainly for some mass consumption. You see, this laundry basket, 3 dollars, the high-end goods, this small is twice as expensive as it is, it is to make this coarse willow tree as a high value-added thing.

At that time, there were mainly large customers in Italy. He ordered tens of thousands of dishes in a basket, one plate, such a large plate, a set of tens of thousands, more than 20000, and thousands of sets of baskets.

In 1994, Wanzheng went to the United States at the invitation of us customers. This trip to the United States made him feel like he had opened the door to wealth.

Wan Zhenghe: "our basket, I usually sell only 1 yuan more money, that is, more than 1 yuan, actually sold in the United States $16, how many times ah, which we can not believe it, but it is indeed my goods, there to sell, sell there, and look at a lot of people to buy, the United States inspected a lot of conclusions after a dream came, then how can I go to the United States to earn this big money."

After returning home, Wanzheng and he sprouted the idea of opening the company to the United States, but how?

How to compete with American companies after they go?

I have no idea about the history and culture of the United States, and the assets of the family are not enough to open a company in the United States.

In order to realize this dream, he spent 5 years to prepare, but when his company in the US was about to register, one of his right-hand officers, who was busy with American company affairs, had no time to go to the east to take care of it.

Wan Zhenghe: "all the senior management personnel are taken away. All of them are not just talented people, but also my customers, customer lists, customer products, orders, all forms can be taken away, so this injury to the enterprise is very fatal."

This sudden change almost made Wanzheng and his idea of running a company in the United States shattered, but he also saw his loopholes in management.

Wanzhenghe: "it was always used to constrain the development of enterprises with emotions. It is wrong for us to be together and be reassured by him. This time, it is a great lesson. Now we are better. We also have an agreement.

June 6, 2000 was the day when Wanzheng and formally entered the US market. He chose Atlanta as the first base for his invasion of the United States.

Because warehousing costs in the United States are more than 10 times that of Shenzhen, in order to save money, he pformed the Shenzhen company, which is booming, into the rear storage processing base of American companies.

Wan Zhenghe: "my production cost is 1.4 dollars, which gives the United States, plus freight 6 cents, less than two yuan, then the wholesale price in the United States can sell 3 yuan more, then I still earn money."

Immediately after that, he founded two companies in Atlanta, one mainly facing the high-income group, developing new products, Tree Inc's brand image in the United States, and another company running mass products, mainly used to open up the US market.

This business strategy is called high and low.

Wanzheng and: "one high and one low this is poisonous, that is, he found two empty white spots in the American market, blank points, new things, he did not have me new, because I himself, I personally understand the technology, I will do other people do not have things, things are rare, he did not, I do he like, he is high price to buy, so cheap, cheap, you can not cheaply me, I am a Chinese manufacturer here, I can say, factory direct sales."

Just when people were skeptical about the fact that entrepreneurs who were not familiar with English and who were very unfamiliar with the history of American culture and how long they could gallop in the US market, wanzhenghe unknowingly extended his business to New York, Chicago, Dallas and other cities, and sold his products to more than 60 countries through the platform of the United States.