Beware Of Being Misled By Popular Ideas.

Reading guidance: in entrepreneurship, more or less will be influenced by some prevailing ideas of entrepreneurship, but these concepts are not absolute.

Technical misleading

I often hear entrepreneurs say, "my technology is the best, and my technology is really the best."

But entrepreneurship is not just about technology, but also marketing and management.

In the whole project, the technical content is very important, but its status is only part of it. In 80s, Apollo computer was better than sun's technology.

So who wins now?

Or sun, is the market, not technology.

Therefore, marketing and management are very important.

Misleading ownership

Some entrepreneurs do not want to find competent people to work together to start businesses.

If China wants to have a world-class company, it must have strong management. The most fundamental point is that the ownership and management rights of enterprises must be separated and clearly separated.

In Chinese people's minds, there is a kind of "possession" complex, and they do not know how to cooperate and share.

Aiming at starting a business, this is "taboo".

Why do businesses in Zhongguancun do little?

A little larger and fission?

Its root lies in the concept of people.

The entrepreneurial team must work together to make the pie bigger.

An entrepreneur once deeply regretted to say, "the mistake is that the shares are too heavy at the beginning, and those who do not come in, so the enterprise is still a piece of cake now."

In the process of entrepreneurship, there will always be problems of one kind or another. As entrepreneurs, we should constantly learn from others' lessons and experiences, avoid mistakes in business as far as possible, and have a greater chance of success.

Misleading emotionally

Many start-ups are made up of friends or classmates. Some of them are funded by one person, but they are acquaintances at first.

Because they are very familiar with each other, they often work with their former feelings and neglect the necessary contractual arrangements.

This kind of "heavy emotion, light contract" working relationship, with the growth of entrepreneurial enterprises, contradictions and problems will gradually exposed.

For example, many entrepreneurial alliances seldom mention how much remuneration or reward is relatively small, but with the growth of business performance, some entrepreneurs are still very anxious because they consider the company's finances very tight. Some entrepreneurs have deliberately acquiesced in the salary standards set up on the basis of emotion initially because of Yu Shoucai, and some entrepreneurs have proposed a long term equity allocation plan.

If this problem is not solved, it will become one of the root causes of future inefficiency and parting ways.

Misleading educational background

A good educational background gives people confidence and helps people stand at a higher starting point. But after putting into work, the social university has the value of hard work and the result of the work.

The key to creating work results is whether entrepreneurs will continue to maintain their learning mindset. The difference between past academic qualifications will gradually fade away. The formal qualifications of Konosuke Matsushita of Japan's Panasonic, Taiwan plastic giant Wang Yongqing, do not exceed that of primary school, but they have created super businesses on their own efforts. Can you say that a degree is directly proportional to achievement?

Misleading capital

Lack of funds in commercial circles is a common phenomenon. Bankers are less than billions of dollars. Entrepreneurs lack hundreds of millions of tens of millions of project funds. Small shops in alley shops also need to borrow thousands of yuan turnover. Lack of funds is not an absolute obstacle to entrepreneurship. You can start small businesses that don't need large amounts of money or narrow down your business plan. Otherwise, you can also dismantle it into several blocks. In short, you can always find a way to do business first, and wait for the initial business to succeed in making money, and then try to expand business scope. As long as you master the principles of business and enough luck, you can finally grow up.

Misleading conception

A really good idea often happens when we struggle with the idea that we are not good enough.

Are we willing to give up our desire to start a business just because of some common ideas?

The so-called good idea needs to be verified by market. Therefore, since our knowledge and experience are increasing every day, our business ideas often need to be adjusted, amended, supplemented, and innovating. So when other conditions are full of eyebrows, even if our concept of creation is not so prominent, we can still choose to start our business at the same level and compete fairly with people. The key to success lies in practice. We get at least one medium achievement and have a good business in vain, but in vain, we don't have to act hard, and we get nothing.