How To Create Children's Clothing Store Attracting Parents

When the 80's are still being fired, the children who are still in the childhood stage after 90 and 00 have become the focus of attention of the social circles. As for the baby clothing market, the fashionable taste of baby clothing is no less than that of adult clothing. Some of the more fashionable and characteristic clothes are more popular with children.

With the further improvement of family income and the gradual realization of a well-off standard of living for urban residents, the consumption demand of children's parents to the baby clothing market has shifted from the practicality of the past to the basic life to the pursuit of beautiful fashion. Therefore, the wisdom of site selection for opening a baby clothing store is very important.

First, the preferred target is determined by the popular shopping malls, clothing cities and women's special stores in the target market.

These areas are generally consumers with beautiful environment, neat streets, convenient transportation, complete commercial services and no noise, and many consumers who focus on fashion products. These people advocate individuality and freedom, have strong demand for consumption, love fashion and popularity, accept new and fresh things more quickly, pursue products and pursue quality, and they are the backbone of children's clothing consumers.

Two, the streets and areas gathered by peers.

People gathered in the same area or even on the same commercial street. This phenomenon is familiar to people, because customers want to buy products with high quality and low price with the lowest possible amount of money. They often compare with three stores, and use their products with obvious price advantage, distinctive fashion style and strong competitive strength to enter the business circle of "gathering" with the same industry, and they can quickly compete for and occupy the target market.

Three, kindergartens, primary and secondary schools and other schools around the area.

Now almost every family is the only child, and now the family income and quality of life are improving, so parents are very fastidious about their children's dress and dress. It is very sensitive to the price and quality of children's clothing. The market positioning with high quality and low price can meet their needs to the greatest extent.

Four, the target market has a high population density and large population.

Many areas have already built quite a large number of characteristic communities. According to the current development trend of urban construction planning, the trend of residential "community-based" is becoming more and more intense, and shops run by communities can often achieve good results. As long as the taste of children's wear shops can be well received by customers in the District, they will have a stable and expanding customer base.