The Clothing Store Owner Tells You More Than 3 Years Of Clothing Purchase Experience.
After more than 3 years of clothing accumulation, I think the clothing store looks very simple, anyone can do it. Actually, it is very difficult to do anything now.
It's very difficult to see many novice's opening up clothing stores. I want to talk about my personal opinions about opening stores over the past few years.
First of all, before you open a shop, you have to think clearly and decide whether to wear men's clothing or women's clothing. Don't go to the wholesale market to see what you can do. It's easy to confuse your train of thought. Then think about your clothing positioning, that is, which age group do you sell, and which type you sell (according to your local conditions, the level of consumption to do a good job in the market survey).
Followed by the purchase, many people who opened the shop for the first time because of the lack of vision, they had a big loss in the first purchase, so it is best to first enter less goods. When clothing comes into the market, first turn to the market, compare the prices of various markets and wholesalers, because there is a lot of "wholesale goods" in clothing wholesale, for example, a product that sells 20 yuan in a market can get 15 yuan in another market, first compare and start loading clothes. There are also some investors who only take the new models, and the old ones will not replenish them even if they sell well, so that the new products of the shops will continue to flow. In fact, we must learn to catch up with the market demand and replenish the supply quickly, and continue to sell until the momentum is weakened or the sale is over. Once the hot selling style is recognized by the market, sales will go up to a new high, which is much easier than other new models and can bring greater profits. There are many clothes in the wholesale clothing market, they pretend to buy goods, you do not watch others rush to buy, oneself also go, but be careful Oh, sometimes they are hard to be seen. You can ask other wholesalers to help you enter several items, provided that the wholesalers do not know you. If you enter less, the boss is not wholesale to you, even if wholesale to you is also a high price. For those wholesalers who help you to buy clothes, you can add wholesale money to each item of clothing, so you can wholesale the clothes you want to buy, and save a lot of money than you sell in the boss. If you sell well and sell well, you can purchase goods according to your needs. This will not be fooled.
I once saw a suit in a wholesaler when I bought a winter suit. I had a good design and a medium price, so I tried to get several. At the very beginning, most of the customers just looked. After a week, the suit began to sell well, and then contacted the wholesalers to replenish the supply. If you often go to the wholesalers to replenish goods, even if the quantity is not large, wholesalers still think that your goods are moving quickly, which will bring long-term benefits to him. The wholesaler's support for you will be announced as soon as new goods are available, and he may adjust the price automatically when he comes in next time, and if wholesalers think you are an important customer, I will tell you about the recent sale of those products.
When you sell clothes, you should learn to listen, see, visit and check. "Listening" is to listen to customers' requirements for colors and styles. On the other hand, it is to listen attentively to people's comments on colors and styles; to look at, first, to look at the market situation inside and outside; two, to watch fashion shows and clothing exhibitions on TV, and three to read information in newspapers and periodicals; and "to visit" is to directly ask the wearers' sales sources of their clothing; "check" means sending letters or calling and tracking enquiries if they are not directly asked. Once we have grasped information, we will seize time and purchase.
First, the local market must be mastered before buying clothes: what new varieties have emerged, what are the sales trends, how many social stocks, what are the price movements and how the purchasing power is?
Two, clothing purchase plan should be made before clothing purchase, and of course, it can also be modified in the process of purchase.
Three, when clothing comes into stock, first turn to the market, compare the prices of various markets and wholesalers, because the wholesale situation of clothing wholesale is very much, often a commodity of 20 yuan in a market can be obtained in another market of 15 yuan, so we must compare and then proceed to implement the purchase. Many people have a knowledge of clothing management, that is, they will not replenish their products only with new ones, even if they sell well, so that new products will continue to flow. But miss B did not do so. She will never stop buying new products because of the old fashions. Instead, she will seize the market demand and replenish the supply quickly, and will continue to sell until the momentum is weakened or the sale is over. Once the hot selling style is recognized by the market, the sales volume will reach a record high. This is much easier than selling other styles, and it can bring more profits. Clothing should be marketable, appropriate, or "dual fitness", which is the key for businessmen to grasp. Clothing is both marketable and appropriate, but it is difficult to grasp the "right". In particular, investors who opened their shop for the first time had suffered a great loss when they first purchased.
Now, let me briefly mention some points for attention in clothing purchase.
1, before each garment comes into stock, make certain plans, such as which products are out of stock, which wholesalers are closer, and which wholesalers are new. There is a general plan that will greatly reduce time in the market.
2, we must grasp the time of clothing purchase and handle inventory in a timely manner. It is also important to pay attention to the change of the weather at this time.
3, how many goods are suitable? Generally speaking, there should be second-hand funds, one is clothing purchase funds, the two is replenishment funds, and there must be some balance.
4, do not sell because some of the styles are very good. Every replenishment only makes up the products sold, and does not make proper replenishment for some products with poor sales volume, or even short sales. The result is that there will never be any old customers.
5, many clothes have large quantities of goods, and clothes should not be fully stocking.
6, clothing items to pay attention to: size the best to try. When you pack, please pay attention to see if there is anything wrong. Try to get good replacement conditions. Without special assurance, do not take packaged goods, nor do novice. If the amount is too large, do not take it lightly, or you will lose it in the end. We can not blindly believe that businesses promise to return goods, some businesses can also be returned, but the price will be very high, and their profits will be much smaller.
7, generally speaking, clothing purchase should be carried out far away from home and easy to find.
8, control the time of clothing purchase. Weekends, holidays and other businesses should not go out to buy goods or replenish shelves. If there are promotional activities, it should be purchased before the promotion.
9, clothing purchase more contact with wholesalers to learn more about their information, because from the conversation with wholesalers, you can learn a lot of problems. Finally, different sales areas, consumers, consumers' economic ability and aesthetic viewpoints and so on, should be analyzed and applied flexibly.
Source: entrepreneurial ideas
- Related reading
- Attract investment | Hubei Textile Industry'S 12Th Five-Year Plan: More Than 30 Garment Parks Will Be Built In Five Years.
- business etiquette | Handshake Etiquette Common Sense
- Other | Huaibei South Garden Village: Small Cloth Shoes Break Out Of The Big Market.
- News Republic | Yinchuan Held The Ninth Cross Strait Symposium On Textile Cooperation
- Industrial Cluster | Sheng Hong Dye And Put On The Engine.
- Daily headlines | Market Determines The Basic Direction Of Garment Industry Pformation And Pformation
- Internet Marketing | Promotion Strategy Of Network Marketing
- Attract investment | Holland Has Unique Local Scenery -- Wooden Shoes.
- Industrial and commercial tax | 企業(yè)如何巧用新稅法
- Order-placing meeting | 2010 Lingwu International Cashmere Dress Design Competition Finals
- Ministry Of Finance Strengthens Supervision Of Financing Guarantee Corporation
- 特里謝言論安撫人心 歐元暫止跌勢
- In The Three Year, The Interest Rate Of The Central Bank Was Higher Than Expected &Nbsp, And The Money Market Was Calm.
- Shoe Business Should Return To The Basic Value Of Consumers.
- 2010 Trend Of Men'S Clothing In Spring And Summer
- The Four Major Marketing Channels For Chinese Garment Enterprises Are Very Embarrassing.
- Zero Wage Employment Controls Huge Business Opportunities
- Longwan District Wants To Build A Modern Female Shoe Industrial Base.
- Strong Growth Of Online Shopping Attracts Clothing Enterprises
- Shoe Enterprises Start To Start Youth Business Plan