How To Make The Paction Customer Use For You?

How to expand or re introduce the paction customers?

For customers who have already done business, excellent salesmen will try their best to expand their sales, do more, and even allow customers to introduce them. This is the art of selling.

In fact, the expansion of re sales or the introduction of introduction, is a kind of borrowing power, it can even produce a multiplier effect, so that sales into a virtuous circle, and even the performance of "blowout" effect, therefore, let the paction customers expand, re sell or realize the introduction, become a lot of marketing personnel pursuit of the realm, but how can we do it effectively?

Promote overall products.

Products are divided into core products (core functions, interests, etc.), tangible products (packaging, appearance, etc.) additional products (such as services, etc.), therefore, in order to expand sales, or to achieve customer introduction, marketing products that meet the needs of customers is very important, this is the first mention and basic work.

If the product is not hard enough, there will be no foundation for further sales or introduction.

Selling products not only includes core and tangible products, but also intangible additional products, such as brand and service. It is a core part of increasing product value and maximizing customer satisfaction.

Provide value service.

After providing products that satisfy the needs of customers and satisfy customers, we need to expand sales again so that old customers can be our volunteer propagandists and salesmen, so that salesmen can do well in service of value service.

This may be something else, but it is also the place where customers feel most valuable, respected or even worth a lot.

For example, marketers should maximize the value of services, not only to do pre sale, sale, after sale services, but also to provide consultancy services, there are two meanings: first, marketing personnel should serve with heart, rather than mouth service.

That is, the service items promised to customers must be fulfilled; two, marketing personnel will do consultative sales, not only to sell products to customers, but also to make high customer participation, such as assisting customers to improve their enterprises' rules and regulations, operating manuals, providing staff training, providing customers with some valuable information, aiming at the current situation of customer enterprises, providing rationalized management or management suggestions, and so on, if they are retail customers, recommend products that are in line with their actual needs without allowing them to be embarrassed.

Make friends first and then do business.

A lot of marketers make a sale when they are most likely to make a mistake, that is, too commercial, it must be called products or sales, so that people feel very uncomfortable.

In order to do a good job in expanding sales or introducing an introduction, marketers should start from two aspects: first, be genuinely concerned about others and treat others.

Niu Gensheng once talked about his way of management, saying that the reason for his success was that he would change his mind three times, that is, changing his mind, changing position and changing his post. It is precisely because his heart is more than heart that he has more understanding of the other side, more understanding and more tolerance.

Therefore, in dealing with the old customers, marketers must jump out of the business circle, make friends first, and then do business, and finally form the relationship of "customers + friends", and this relationship is long lasting.

The two is to move customers.

Marketing is the process of providing package solutions to customers. There is no problem. What do our marketing personnel do?

Therefore, marketers should be able to weigh the interests of enterprises and customers, and solve difficult problems to customers, such as low profits, unsalable, backlog, etc., and move customers through practical actions.

Be an influential person.

If you want your customers to concentrate on you and be willing to expand sales or introduce customers to you, you should try to make yourself an influential and popular person.

How to do it?

There are two things that we can learn from. One is to make ourselves a popular person, and how to make ourselves popular. First, we must be a good person. We should be a good person before we do things. If we do well, we will have more friends. Secondly, we must maintain a good attitude, and be a positive, optimistic, grateful, persistent and diligent salesman, bringing the upward and happy factors to our customers.

The two is to make yourself an influential person and how to do it. Here is the most critical point. It is to strive to become an expert and become a marketing expert, marketing expert and management expert. Through extensive study, we can improve our professionalism and provide our clients with external brain services. Our customers will convince you and listen to you before they will follow you, so that sales can be maximized and they can be a word of mouth salesperson for you.

Always pay attention to sales details.

Details determine success or failure. As marketers, in order to expand sales or to introduce customers, we should pay attention to some details in their work.

First, do not treat each paction as an end, but on the contrary, that is the beginning.

Only by starting every paction as a starting point, can we consistently provide products and services, in order to think of customers, anxious customers, and patience for customers to do a good job in product introduction, after-sales service and many other details.

Two, regular electricity (to continue to write to the contents of the online page), communication, asking customers for product or service suggestions or suggestions, open-minded interaction with customers and sincere communication, timely solve some practical problems of customers in the use of products.

Three, do a good job of guest relations, in the client birthday, holidays, marriage, giving birth and many other opportunities, do not forget to send a blessing message or congratulations, so you will gradually accumulate your emotional relationship with customers, thereby changing trading relations as a friend relationship.

Adopt some methods and tools.

In this world, there are no eternal friends and no eternal enemies. Only permanent interests, marketing management 1; target=_blank> relationship marketing and emotional marketing are good ways to encourage customers to expand and re sell, and to introduce them. Besides, for enterprises, some methods or tools can be adopted: first, through the establishment of reward system, and so on, we should expand and re sell, especially introduce and solidify them, and use interest incentives to promote them.

Two, club membership points.

The establishment of new and old customer clubs not only provides value-added services such as training, salons, forums, etc., but also gives every customer a certain amount of points to be introduced to achieve certain standards, which can stimulate customers' enthusiasm and initiative through cash, or prizes or tourism.

Three, the release of some questionnaires, so that the old customers to find suitable potential target customers to fill in, so as to tap new customers, and through old customers to bridge the bridge, timely tracking, prompting the paction.

Four, timely provide customers with the latest information of enterprises or industries, and enhance customer satisfaction with the company by enhancing their trust in the company.

In addition, marketers need to pay attention to the following items if they want to do a good job in expanding sales and achieving the introduction of old customers.

Learn to apply the 80:20 rule.

Since 20% of the big customers achieve 80% sales, this shows the potential and capability of the big customers. This is actually the "opinion leader" of the customers. They have a certain appeal and influence. Therefore, marketers should focus on resources and focus on time, focus their efforts on these large customers, achieve nuclear agglomeration effect through key efforts, and at the same time, promote the upward pformation among customers. For example, if we classify our customers into core customers, key customers and general customers, we should try to pform general customers into key customers and pform key customers into core customers.

By focusing on the key points, giving play to the enthusiasm of big customers, expanding the re sales, and letting them achieve the introduction of them.

Do not forget old customers when developing new customers.

Developing a new customer is 5 times the cost of maintaining an old customer.

While we are developing new customers, we must not forget our old customers.

It must not be like a bear to break corn, break it in front, throw it behind, and finally get a very small harvest.

On the basis of maintaining old customers and expanding sales, we should constantly expand sales share through old customers' introduction or our direct development way, so that new and old customers can flourishing and contend with one another, so as to promote each other and achieve maximum sales.

Don't take things for granted.

Limited to many factors such as customer strength and fear of sale, some customers often start to purchase a small quantity and sell very little, so that some marketers do not pay much attention to such customers, or even appear to be indiscriminate and ineffective. This is actually a short-sighted behavior, and it is also a major taboo for expanding sales again.

In the process of sales, we should gradually establish a deep trust relationship with customers. Only if you set up a credible and responsible image in front of him, the customer's satisfaction can be continuously improved, and the firm can build a kind of trust and harmonious partnership with each other, and the customer can expand and re sell.

In short, if marketers want to expand sales or achieve customer introduction, they must pay attention to methods and skills. They must accumulate and develop good relations with customers, accumulate and accumulate through continuous accumulation, so as to achieve the "nuclear agglomeration" and multiplication effects of sales, while providing value to customers, and at the same time, realize their maximum value.