If You Do Not Enter CHIC, You Will Find The Soul Of Exploration.

　　從創(chuàng)造品牌到執(zhí)行品牌，再到后來的擴展品牌，中國企業(yè)家似乎從來沒有停止過對品牌的追求與塑造。他們既在這種追求中總結自身的成敗得失，也在這種塑造中體驗一步續(xù)一步飛升上揚的快感，這就是品牌的力量。群賢畢至，開啟智慧之源。

Ruyi 2010 China garment forum, as the highlight of the eighteenth China International Clothing and Accessories Fair (CHIC2010), was successfully held in 29-30 March. Many Chinese garment enterprises are looking for the direction of clothing brand in 2010.

The China garment forum has become an important annual summit of China's garment industry in the world fashion field. It has the reputation of "Davos forum" of China's fashion economy.

During the annual CHIC period, the Chinese clothing forum is the focus of media attention.

In the face of CHIC's ambition to start the new ten years, the clothing forum takes "finding the direction of clothing brand" as a breakthrough, hoping to revitalize Chinese garment enterprises that were hit by the financial crisis.

At the same time, these Chinese entrepreneurs who have thought and jumped up a lot of ideas have begun to explore the road of brand development.

"These problems, which are seemingly impossible to be solved in the short term, are analyzed in the following aspects:" integration of resources and the energy of the whole enterprise operation system "," decoding brand consumption "," direction of design, culture, art and clothing "," facing the pformation of Chinese garment enterprises under the trend of network marketing and big trend ". People do not seem to realize that the ideological revolution after a crisis may be expanded in China's garment industry.

　　群賢畢至，開啟智慧之源 

When ideas are intertwined with the brainwaves of many elites, the strength of China's excellent clothing entrepreneurs also shows us the direction of the future clothing brand: Wang Xiaofeng, chairman of Shenzhen Fashion Exhibition Design Co., Ltd., said: "brand building requires two hands, the left is marketing, and the right is the product.

How to control professional marketing depends on several aspects.

First, product routines, products can do their own style, create something special.

On the other hand, it is service, and the whole brand marketing way. We should also take into account the design concept while building the brand. These decisions are very important. We should recognize ourselves and reflect what you want to convey and express.

Lian Jin, vice president of Limited by Share Ltd, a strong man, also published his own view: "brand resource integration should be considered as a systematic project.

From the source to the terminal, the whole system, the whole process and the whole details should be reflected in place, or it will destroy your entire brand, and any part of it will cause damage to the brand.

In the integration and allocation of brand resources, it should be said that the domestic clothing brands have a certain foundation, and the brand foundation is gradually becoming solid and strong, but how to study the strategic allocation is a very important topic.

"To a certain extent, brand is a religion in the final analysis. It is the embodiment of our generation's thought, religion and culture.

Clothing expresses an idea.

She wears your clothes and understands the things behind the brand. This is very important.

As a matter of fact, the more cultural brand, the more brand with cultural depth, it will become more and more easy to enter the consumer's heart in the future.

So, the success of the brand is because the consumer understands the brand, that is, people's mentality to help you move forward.

This is the voice of general manager of Hangzhou Jerry Fashion Co., Ltd.

Zhou Sheng, chairman of EACHWAY fashion group, said: "the revitalization of industries and brands needs to integrate resources from many other industries to upgrade them.

In particular, the clothing industry and brand, involving lifestyle and cultural literacy, is a way of life.

Therefore, this is a guiding direction for cross categories.

The China Fashion Forum is such a high-end platform that brings together Chinese and international fashion giants, government officials and celebrities. It is a top business gathering for gathering entrepreneurship and fully displaying the image of entrepreneurs.

Its knowledge concept adds a touch of calm and concise to the fashionable CHIC, and its voice has also led the way forward for many Chinese garment enterprises.

In a few short days, though it will not immediately answer tens of thousands of questions in people's minds, we are confident that, whether it's Chinese fashion brands or international brands that are entering the Chinese market, we will share the best brand concept, brand practice and classic cases of the whole year through the 2010 China clothing forum. We will discuss the annual hot topics, exchange Chinese and foreign brand practices, promote brand innovation, enhance the brand strength of enterprises, and get enough inspiration, ideas, methods and suggestions to solve the brand problems in the future.

　　品牌大獎，榮耀只是起點 

The other big CHIC event, which is extremely focused on the media, is the "Jack 2009 (sixth) China clothing brand annual award presentation ceremony".

The annual award of Chinese clothing brand is the highest platform for many garment brands to conduct self inspection and mutual communication. It has become the top honor for many excellent clothing brands to compete.

On the night of the first day of CHIC, the annual awards of Chinese clothing brands were magnificent, giving a magnificent feast to the Chinese clothing industry.

The 9 awards went on the same night, namely, the Style Awards - the artistic awards, the quality awards - jorya, the planning Awards - the strong fighter, the Innovation Award - Vic, the potential award - Tonlion, the Marketing Award - the Taiping bird, the public Award - Ordos, the value award - Anta and the achievement award - Max chase.

At the same time, the organizing committee also issued a special award: promoting the grand prize -- the Organizing Committee of the Dalian International Fashion Festival fair, the international brand China Performance Award -- Muji and Technology Advancement Award -- the new Jack sewing machine Limited by Share Ltd.

The annual award of Chinese clothing brand not only makes Chinese clothing excellent brands get more tests and recognition in the market and the public, but also enhances the intangible value of Chinese clothing original brand.

The growing maturity of China's clothing brand annual awards is also a milestone in witnessing the rapid growth of CHIC.

The honor of China's clothing brand is only a starting point. The eventual goal of the leading international team is the future, while the China International Clothing and Accessories Fair is the best belief inheritance and guidance.