2010 What Is The "Face" And "Environmental Protection" Of The Expo?

A year-round exhibitor of the old audience regrets that the booth layout of this year's business is simple but not low-key. Simply because CHIC Organizers advocate low carbon, environmental protection, green, calling on enterprises to economize on timber and use environmental protection materials, and also set up green, environmental protection, Originality The theme of the booth design evaluation activities, reflects the protection of the environment, saving expenditure, and promote innovative exhibition results. Enterprises agree with this initiative. The layout of the booth is generally much simpler than in previous years. Many famous enterprises such as Hinur also use green as the main color of the booth appearance.

The word "not low key" is also very descriptive. Walking in the exhibition hall, there are many booths designed by the vassal. Originality Instead, it emerged. The snow cellar of FlashGEO and the sailing form of Taiping bird all give the audience a sense of intimacy. Children's wear Museum enterprises have launched some low cost but childlike ways to convey the concept of brand to the audience. Many employees are dressed as dolls and take pictures and interact with people on the road. The Pao Pai costume is enabled by the way of children singing, dancing and walking. clothing The health and happiness it brings.

With so many face saving projects, organizers and enterprises have shifted their attention to the theme. clothing Cross border fusion of art and design exhibitions, clothing The enterprise provides a new idea of cross border nutrition, and on the one hand, the enterprise pays more attention to persuading the audience with the product itself. On the one hand, it tries to pass the brand value in a more humane and natural way.

Many business owners told reporters that CHIC The simple exhibition and exhibition of environmental protection, although it has made the booth less grand and stylish than before, is actually a promotion of style. Most of the international exhibitions are "ugly". The organizers will mainly focus on how to help enterprises achieve business cooperation and improve the gold content of the exhibition.

　　 Editor's note: Nowadays, low carbon and environmental protection have gradually become the new trend of the industry and become a new trend. fashion , CHIC As China's most influential clothing The brand exhibition platform, less about "face" and more practical results, better reflects the cultural thinking of CHIC itself as a value brand, shows the increasingly pragmatic and mature mentality of Chinese garment enterprises, and shows that Chinese clothing enterprises should take the attitude towards the new global trend of low carbon and green.