Shoe Supplier Is Coming From Behind The Curtain To The Front Desk.

　 In recent years, careful people are not hard to find that the upstream enterprises of sports brands are trying to cut in from the field of subdivision. At this exhibition, shoe supplier's collective appearance not only emphasizes brand display, but also holds the banner of "the first category of subdivision". Shoe material enterprises moved from behind the scenes to the front desk.    

　 Distinctive exhibition hall highlights individuality

Footwear products packaging upgrade    

On the third floor exhibition hall, two guests are discussing that the sole hall over there must be outdoor shoes. The reporter paid special attention to the exhibition hall, the background wall of the desert color, the climbing stones, all kinds of evergreen plants, and the exhibition area suspended by a cable bridge. To tell you the truth, it's really outdoors. This is the outdoor shoe sole exhibition hall of Zhongli shoes material. It is understood that in order to fully reflect the brand personality of Zhongli, Ding Minghui, deputy general manager of Zhongli shoes materials Co., said with a laugh that he spent more than half a month designing this exhibition hall. Even the floor was carefully selected, using sawdust composite flooring, without any coloring on the surface and without any treatment. It showed the outdoors's rough sense of the desert, strengthened the brand expressive force, and accords with the requirements of environmental protection and low carbon at the moment.

According to Ding Minghui, the outdoor shoe soles have occupied 70% of the overall product development of Zhongli, and the middle sole is trying to cut the role of the upper shoe maker to drive the development of the domestic outdoor sports market, and to enter the outdoor sports market through its own brand advantages.

As we all know, each brand has a story as an endorsement, in order to make the brand more connotative and convincing. These shoes supplier brand is also well versed in this way. Compared to previous years, in addition to showing new products, this year, shoe material supplier brands attach more importance to brand presentation, especially the introduction of brand development process. Relying on a professional exhibition such as the shoe fair in China, the brand is set up and the influence of the industry is established. This has become their real intention. In the exhibition hall of Annan, the development process of brand in recent years has been expounded from the aspects of the ecological environment, scale of operation, standardization of management and product hi-tech. This tells the industry that Anan has transformed from a famous leather trader to a leather manufacturer and professional seller with high and new technology strength.

In this regard, Zhongyu leather has posted the stock code and related information of Hsin Xin in its own exhibition hall with a whole red honor roll, which also let the backstage promoter of He Xin listed go to the stage. Zhongyu is rooted in the forefront of Jinjiang's domestic front, and the gold content of the word "brand" has been created by action. With the opportunity and momentum gained after the listing of Wo Xin, Zhongyu also provides a guarantee for its future development to provide a sustainable impetus for the development of two brands. If there is a higher exposure to any Pavilion in the shoe material Museum, then the non Huachang leather belongs to a fashion leather supermarket. About 100 shoes are displayed.

According to the introduction, these display shoes are all popular styles of the international sports shoes brand at present, and leather suppliers as the main material of shoes products, all of these designs have used more or less the materials supplied by Huachang. This also shows from one side that Huachang promotes the trend of sports shoes at the source by focusing on and leading in leather fashion.

In fact, there are quite a few brand suppliers at the scene showing some kinds of cooperative products to the stage. Apart from highlighting the brand strength, the more important purpose should be, "through the radiation power of the shoe fair platform, and using our own advanced contacts with the international advanced brands, we will transfer more advanced shoemaking technology and fashion trends to our domestic brands." Feng an Leather Co., Ltd., the relevant responsible person said.

　 No longer simple deals

Providing integrated solutions    

"We are not only a buying and selling relationship, but also a long-term cooperation and win-win spirit of service." As the elders of the sole sole manufacturer of Jinjiang for over 20 years, the shoes of Tai ya have further elaborated the brand concept under the slogan of "helping you to help the end". However, this is just a representative of the transformation of brand consciousness of many shoe material suppliers in Jinjiang shoes capital. In recent years, the cooperation between suppliers and downstream footwear companies is no longer confined to a simple trading relationship, but towards a closer partnership and partnership.

To be specialized, fine and meticulous to achieve specialization, at the same time, the majority of shoe suppliers are no longer simply what shoe companies want to provide, but from the perspective of professionals, let every material use its best. The head of the shoe material said that he wanted to do more than just TPU material experts, and he also had an important mission to teach every partner how to make every material better for shoes.

Zhongyu believes that in addition to ensuring the quality of the profession, the more important thing is to play the role of the guider. "For example, as a professional leather manufacturer, we are more aware of the physical properties of all kinds of leather than our customers, such as their internal structure and performance characteristics. We should introduce these to our customers clearly, and suggest what kind of shoes they should make and what colors they match, so as to ensure that our customers can carry out the development and design of finished shoes under professional advice.

In the shoe material exhibition hall of shoes shoe, the reporter saw all kinds of shoes used to be displayed by the dragon, and these shoes were developed independently by the shoe design team of its footwear products. Because of the professional advantages of TPU brand in the combination of professional craft and control materials, many shoe factories have commissioned them as their professional outsourcing design unit.

"We may know more about the physical properties of all kinds of materials than the designers of finished shoes, not only continue to introduce new TPU materials for the market, but also guide the downstream shoe factories to understand the physical properties of various materials, and better mix materials, make exquisite shoes and even provide a one-stop service for finished shoes in design and development." Of course, with the concept of "one-stop service", there are Xintai mesh. Cai Qinglai, chairman of Xintai new Greenway Technology Materials Co, has always believed that, apart from selling materials, materials manufacturers are more important to help downstream customers to sell their products, which requires them to provide an integrated solution with their professional manufacturers. Only when the "new" material is applied to the extreme, can a shoe be sold bright spots and eventually become a high value-added material supplier for shoes.