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    About Shortening The Market Timing Of Garment Design And Production

    2010/5/6 18:00:00 43

    Clothing

    Generally speaking, a paragraph

    clothing

    It usually takes a few months to start designing, producing, and putting in stores, and this time is reduced to 8 days.


    China International held in Beijing in March 28th.

    clothing

    On the costumes fair, the brand of Shanghai three run apparel is still created.

    fashion

    Speed has attracted the attention of all parties.


    ZARA created a model.

    clothing

    7 days of listing speed, rapid achievement

    fashion

    The status of kings.

    Compared to ZARA

    fashion

    Leisure time

    Women's wear

    As far as sewing technology is required, it is far from perfect.

    Leisure clothes

    More demanding senior

    Women's wear

    The speed of dating is also striking.


    For general brands, a

    clothing

    It usually takes a few months to start designing, producing, and putting in stores, and this time is reduced to 8 days.


    It requires excellent workmanship, not even a single silk thread. How to control it is comparable to ZARA's.

    fashion

    Speed?


    According to statistics, at present, our country

    Women's wear

    The annual sales revenue of the market is over 100 billion yuan, of which the sales revenue exceeds 500 million yuan.

    Women's wear

    There are no more than 10 brands, and most of them have gone through 10 years of development.

    Numerous

    Women's wear

    Sales of brands have been stagnant for a long time. Chinese women's clothing has experienced growth ceilings.


    Correspondingly, the consumption potential of women's clothing is huge.

    The increase in the number of middle-income families in China contains a huge consumer market.

    Female consumption is undoubtedly the biggest highlight.

    In the consumption of Chinese women, the costumes for clothing and clothing are among the best.

    From the consumption level analysis, in the high-end, mid-range, low-grade clothing, with the continuous upgrading of consumption, the growth potential of high-end brands is particularly attractive.


    Because of this, China has become a well recognized brand consumer market globally. One industry lamented that it is not "Made In China" now, but "Sale In China". Statistics from the China National Business Information Center show that in the top 10 brands of women's clothing market in China, foreign brands such as IgG and ONLY occupy half of the market, and the situation faced by China's own brand women's clothing enterprises is very grim.


    In this regard, Jing Aimei, chairman of the board of directors, said that "big enterprises and small brands" have become prominent problems in the development of Chinese women's clothing enterprises. The appearance of this phenomenon objectively affects women's clothing market's personalized consumption characteristics and other factors, but the more important reason is that the brand awareness of enterprises is not strong.


    Since the founding of the company, it has decided to break the curse of the development of women's clothing enterprises and take the road of brand development.


    On the specific strategy, the company also has a new way to speed up.

    fashion

    Start the market.

    Now it seems that this development strategy is wise.

    "The financial crisis has no impact on us, in 2009.

    Exit

    The contrarian growth is 20%, nearly 5 hundred million; the sales revenue in the domestic market has exceeded 100 million yuan, becoming one of the strong brands, "Jing Aimei said." the sales volume of the company is expected to exceed 200 million yuan this year. The goal of the next few years is to achieve sales of 1 billion yuan.


    Meanwhile, Jing Aimei analyzed the 8 day speed of the senior women's wear for reporters.


    First, it still has an excellent sewing foundation. Shanghai three run has been fighting for 18 years in the field of foreign trade women's clothing, has more than 2200 employees, has 4 large and medium-sized garment production bases in Jiangsu, has about 4000000 annual production capacity, and one garment has been listed for 8 days, relying on its strong production capacity.


    The two is the excellent design team.

    The Japanese style originates from the Japanese brand's simplicity, clarity, quality and detail.

    There are special design centers in Tokyo, including some famous Japanese photographers, and a strong design and marketing team in Shanghai, with a group of young designers and fashion magazines editors in Milan.


    Three is a unique brand culture.

    As one of the fashion buzzwords in China in the 2009, fast fashion has been vaguely interpreted by some as cheap and low-end "fast products".

    Jing Aimei believes that this is a misunderstanding, which is to subvert this concept and convey to consumers the unique brand culture that emphasizes quality and taste.


    For example, in the aspect of fabrics, the company selects products from Japan and European first-class manufacturers, and works with famous European design companies to introduce new products continuously. It uses a lot of natural fabrics such as silk, silk and wool to highlight low-key luxury. In the aspect of workmanship, it pays attention to the pursuit of details while paying attention to the overall effect.


      

    Turning to the future development, Jing Aimei said that in the coming years, the high-end women's clothing market will usher in better development opportunities.

    The company will take advantage of this opportunity to do a good job of brand development and operation.

    She also revealed that the company has been listed on the A share market, and is currently in contact with the relevant agencies to prepare for related matters.


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    About Shortening The Market Timing Of Garment Design And Production

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