About Shortening The Market Timing Of Garment Design And Production

China International held in Beijing in March 28th.

ZARA created a model.

For general brands, a

It requires excellent workmanship, not even a single silk thread. How to control it is comparable to ZARA's.

According to statistics, at present, our country

Correspondingly, the consumption potential of women's clothing is huge.

The number of middle-income families in China is increasing, which implies a huge consumption market.

Female consumption is undoubtedly the biggest highlight.

In the consumption of Chinese women, the costumes for clothing and clothing are among the best.

From the consumption level analysis, in the high-end, mid-range, low-grade clothing, with the continuous upgrading of consumption, the growth potential of high-end brands is particularly attractive.

Because of this, China has become a well recognized brand consumer market globally. One industry lamented that it is not "Made In China" now, but "Sale In China". Statistics from the China National Business Information Center show that in the top 10 brands of women's clothing market in China, foreign brands such as IgG and ONLY occupy half of the market, and the situation faced by China's own brand women's clothing enterprises is very grim.

In this regard, Jing Aimei, chairman of the board of directors, said that "big enterprises and small brands" have become prominent problems in the development of Chinese women's clothing enterprises. The appearance of this phenomenon objectively affects women's clothing market's personalized consumption characteristics and other factors, but the more important reason is that the brand awareness of enterprises is not strong.

Since the founding of the company, it has decided to break the curse of the development of women's clothing enterprises and take the road of brand development.

On the specific strategy, the company also has a new way to speed up.

Meanwhile, Jing Aimei analyzed the 8 day speed of the senior women's wear for reporters.

First, it still has an excellent sewing foundation. Shanghai three run has been fighting for 18 years in the field of foreign trade women's clothing, has more than 2200 employees, has 4 large and medium-sized garment production bases in Jiangsu, has about 4000000 annual production capacity, and one garment has been listed for 8 days, relying on its strong production capacity.

The two is the excellent design team.

The Japanese style originates from the Japanese brand's simplicity, clarity, quality and detail.

There are special design centers in Tokyo, including some famous Japanese photographers, and a strong design and marketing team in Shanghai, with a group of young designers and fashion magazines editors in Milan.

Three is a unique brand culture.

As one of the fashion buzzwords in China in the 2009, fast fashion has been vaguely interpreted by some as cheap and low-end "fast products".

Jing Aimei believes that this is a misunderstanding, which is to subvert this concept and convey to consumers the unique brand culture that emphasizes quality and taste.

For example, in the aspect of fabrics, the company selects products from Japan and European first-class manufacturers, and works with famous European design companies to introduce new products continuously. It uses a lot of natural fabrics such as silk, silk and wool to highlight low-key luxury. In the aspect of workmanship, it pays attention to the pursuit of details while paying attention to the overall effect.