Fujian Aims To Build Xiamen Sporting Goods Export Base

　　很多人不知道，廈門的網羽拍類產量全球最大；廈門是境內最大的健身器材生產基地，廈門的賽車級自行車產量名列世界前茅；廈門產的運動眼鏡質量境內數一數二……

I don't know. It's also normal, because in the past, most of these products were exported by OEM.

"Twenty years ago, in the pfer of Taiwan enterprises, Fujian's sporting goods industry started in ignorance, and now we have become the most important export base for sporting goods in China."

Cai Wensheng, Secretary General of Xiamen Sporting Goods Association, told reporters that Xiamen enterprises occupy more than 70% of the sporting goods export market in Fujian. Therefore, our province intends to set up the chamber of Commerce for sports goods export base in Fujian, and strive to build Xiamen sports goods export base.

And the sports industry in our city has begun to seek pformation from "manufacturing" to "creation".

    　　臺灣體育用品業更注重創新

In 2008, our sports and fitness equipment exported 950 million US dollars, an increase of 17.4%. If we add tourism and leisure products, sportswear, sports shoes and so on, the export volume will reach US $6 billion 220 million, accounting for 21.2% of the total export volume.

The sporting goods industry has been listed as one of the 10 billion industrial clusters by the Xiamen municipal government.

"Nevertheless, we still have a certain gap in product innovation design, technology content, international marketing, private brand building, industry management and Taiwan."

Cai Wensheng said.

At the beginning of this year, Sun Chunlan, Secretary of the provincial Party committee, made special instructions to request the "sports and fitness products industry in Taiwan province to actively learn from the experience of Taiwan".

To this end, our city Sporting Goods Association recently organized 9 enterprises such as the US home dragon, langmei, Yun Zhong Fei, O ye, Alfa, Chai Sheng Fa, AI Pai, Wei Jia and Bao De Fu to visit Taipei and exchange with the sporting goods business association of Taiwan and the Sports Industry Association of the Taiwan district.

During the visit, the delegation also visited the Taipei international sporting goods exhibition (TaiSPO).

At the exhibition, the sports goods exhibition area across the Taiwan Strait is eye-catching.

The first prize presented at the opening ceremony of the exhibition was the product innovation award, which impressed the city's sporting goods companies.

  　　  沒有品牌和研發，永遠只能受制于人

Chen Huantang, director of the Taipei Municipal Sports Trade Association, told reporters that the cooperation between the two sides of the Taiwan Straits industry is becoming increasingly close.

Forty years ago, the sporting goods enterprises in Taiwan also started from "OEM" and "OEM".

With the continuous improvement of production costs, they began to create their own brands and pfer their production base to the mainland, instead of dedicated to product development and brand marketing.

In fact, this is also the development direction of the mainland sporting goods industry.

General manager of Mei Jia Long fitness equipment Co., Ltd. in Fan said frankly, for mainland sporting goods industry, the pformation brought by technological innovation is already imminent. "Last year, raising wages for workers everywhere is a clear signal, and the products of low price are less and less viable."

A typical example is that the global tent production base has been pferred from China to Bangladesh due to the increase in labor costs and the RMB exchange rate.

Chen Guiming, general manager of Xiamen Sheng Sheng Fa Leisure Products Co., Ltd., deeply touched by this feeling: "no brand and R & D can always be controlled by others."

To this end, Hou Sheng Fa is starting to design and launch its own brand.

Cooperation with Taiwan enterprises has huge space for its own brand.

From "manufacturing" to "creating" has become the dream of a generation of sporting goods.

Xu Zengshou should be the man who "eats crabs" earlier in the circle.

In 2000, in the eyes of everyone's surprise, the well-known Wilson tennis racket agent suddenly declared "quit."

Then, after traveling for three months in Europe and America, he found a blank in the domestic market -- sports glasses.

Today, we have more than 100 stores in all over the world, and become one of the top sports eyewear brands in China.

"It turns out that I was right at that time, and the profits of racket agents today have fallen sharply, and because of the improvement of sports awareness of the Chinese people, the development of their own brands is getting bigger and bigger."

Xu Zengshou said.

On the road to brand, not only is the European field, but fan told reporters that Mei Jialong has begun to promote its brand.

"Frankly speaking, Taiwan still has obvious advantages in technology research and development."

Therefore, Mei Jia Long is committed to collaborating with Taiwan in product development, technology research and development.

For example, Taiwan put forward the concept of design, pforming Xiamen's enterprises into entities and developing the market together.

"Geopolitical advantage gives us more opportunities to exchange and cooperate with Taiwan enterprises and expand and strengthen the sporting goods industry."

Cai Wensheng said.