Zhengzhou Garment Enterprises Gold Rush

　　相對(duì)于百貨商場(chǎng)、家電商場(chǎng)等重視節(jié)假日促銷的情形來說，服裝企業(yè)的節(jié)日促銷似乎不溫不火。筆者調(diào)查了解到，鄭州服裝企業(yè)中，多數(shù)也在五一期間推出了促銷活動(dòng)，但很多企業(yè)的重視程度不夠。對(duì)于即將到來的母親節(jié)，竟然只有少數(shù)服裝企業(yè)有考慮。業(yè)內(nèi)人士表示，服裝企業(yè)應(yīng)該重視節(jié)日效應(yīng)，將企業(yè)文化提升到戰(zhàn)略的高度上來。 

 　　   鄭州服裝企業(yè)五一淘金 

May 1 is recognized as one of the few important festivals in the year. How did the Zhengzhou clothing enterprises perform in this festival? What was the deal?

With doubt, I interviewed some responsible persons of some garment enterprises in Zhengzhou.

Lina, the person in charge of Zhengzhou M·SUYA Fashion Co., Ltd., introduced the activities of buying new gifts and 50 yuan vouchers during May 1, and this voucher can be used on Mother's day.

Zhengzhou Ya Li Da Clothing Co., Ltd. May Day activities from May 1st to May 9th, across the two festivals of May 1 and mother's day.

Wang Pu, assistant chairman of the board, said that during this period, VIP customers would try to send exquisite gifts such as water cups, and the effect would be ideal.

Liu Peiyang, manager of Planning Department of Zhengzhou Dun Sen Clothing Co., Ltd., introduced in from May 1st to 8th, they held the promotional activities of "how much to buy and how much to sell."

After the launch of the event, there was a great shock in the industry.

  　　  節(jié)日促銷需要形成慣例 

During the interview, Lina was told by the author: "M·SUYA's activities are mainly true love feedback, the sales effect has increased significantly compared with previous years, and the mother's day has been made a continuation of the May 1 activities."

During the activity, sales of Sen Sen increased significantly, and the absolute sales volume was two times that of normal.

"After the end of the campaign, we also conducted an investigation of activity effects on some of the customers. Many customers claimed that the activity was very humane and rationalized. Besides being able to buy the products they wanted, they also enjoyed spiritual entertainment, and just went to see a movie during the holidays to relax their feelings."

Li Dongming, manager of Planning Department of Zhengzhou cloud top Clothing Co., Ltd.

In the interview, I found that, regardless of the size of the effort, some of the garment enterprises are more concerned about the May Day promotion, and of course, some do not care about 51 sales.

But for the following mother's day, few people pay close attention to it.

Therefore, the feeling that garment enterprises give to people is not enough and thorough in holiday promotion.

  　　  服裝企業(yè)應(yīng)該轉(zhuǎn)變思想 

In this regard, Li Gang, chairman of the Henan Apparel Industry Association Standing Committee executive chairman, talked about his view: "Zhengzhou clothing enterprises are still too young, the corporate culture has not reached a certain height, the industry penetration ability is not enough, and experience accumulation is not enough. Some enterprises have not realized that holiday is a good selling point, and do not think that holiday marketing is a good opportunity to enhance corporate culture."

"The fundamental reason is that experience is not enough, and holiday marketing is not treated at a strategic level."

Li Gang said, for consumers, holidays, especially key holidays, is a good time for the public to concentrate on shopping.