Beijing'S Unpredictable Temperature Affects Spring Group Diving

　　“脫了棉鞋穿涼鞋，脫了棉衣穿T恤”。這句話形容今年北京的春天真是恰到好處。而這也讓北京百貨行業大喊今年“無春”，鬧得春裝銷售普遍下降三成。“今年春天的氣溫像坐過山車，搞得我現在一件新衣服也沒買！”“馬上就穿T恤了，買春裝恐怕也派不上用場了！”筆者在采訪時了解到，消費者的普遍反應是直接跳過春裝買夏裝。

"Spring clothes business is not good enough to do. I got 100 thousand yuan in the end of February, and now I sell less than half of it."

Mr. Zhou, who manages women's wear in Xiushui Street, told the author.

The two days suddenly became hot. Now customers are choosing vests and skirts.

In two days, spring clothes should be put off.

Yesterday, I visited many shopping malls, such as Hualian Department store, Parkson Shopping Center, Xinguang Tiandi and other large shopping malls. All brands were also summer wear, and spring clothes were placed wrongfully in the corner of the counter, and a large discount brand was also posted.

In a women's clothing counter in Parkson Shopping Center, the shopping guide sketchy accounts.

"At this time last year, the daily sales of spring clothes reached more than 10000 yuan. In March this year, there was still rain and snow, and the temperature could not rise. The average daily sales volume was only about three thousand yuan, and the decline was at least 60%."

At the same time, I learned from shopping mall, Yansha shopping center, Xinguang world and many other shopping malls that spring sales are generally not good this year, and spring sales in many department stores are generally down by about 30% over the same period last year.

It is reported that March and April is an important period of spring sales, because it is a commodity, discount rate is low, high profits.

But this year, helpless, many businesses began to sell substantially in March.

Weng, manager of Hualian Department store, said that sales of department stores were affected by abnormal weather this year, and spring clothes broke down in the early March.

In the two months of March and April, many businessmen made a big promotion on spring clothes, and some clothing and footwear brands were even less than forty percent off of the spring money.

Such a situation is very rare, so the sale of goods on sale is not in line with commercial laws.

Weng manager said, but this year is relatively special, such a large sales promotion also failed to play a big role, many counters still have a lot of backlog of spring clothes.