How To Establish The Corporate Culture Of Chinese Family Shoe Enterprises?
Lin Mingyang, a specialist in strategy and systems marketing, thinks that "being a boss is definitely a learning."
By relying on opportunistic opportunistic strategies, most of them are only mediocre, and have not received much respect after retirement.
These include financial investment, business strategy, human resources, corporate culture, marketing, sales PR, product development, information intelligence, government relations, and so on. They also need adventure, insight, sensitivity, EQ, courage, bosom, resilience, willpower and so on, otherwise they will not be good owners.
For small and medium-sized entrepreneurs, because of the global turmoil and turbulent economic environment, it is the most appropriate strategy for enterprises to formulate a one-year strategy, and every three months a review and adjustment should be made. It is the only constant rule to readjust the organizational structure, responsibilities, powers, performance, objectives and salaries at any time.
Why is family life short lived? This is no accident. Let's take an example to reveal the deep criticism of family businesses.
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"Shoe king" was once brilliant.
Regain market confidence in Wenzhou footwear industry
The glory of hegemony is from the last century.
Ninety
Beginning in the early years.
One thousand nine hundred and ninety-three
This year is the age when Wenzhou has just recovered from speculation and counterfeiting.
After the new year's day, the Wenzhou municipal government held a commendation conference to make a special contribution to Wenzhou's economic development.
Thirty-five
Director (Manager).
However, none of them is leather shoes enterprises.
Five
Years ago, the fire of "burning Wenzhou inferior leather shoes" by Wulin gate made Wenzhou shoes enterprises still lingering fear until then.
They lost their credibility and lost the favor of the government.
A man began to think of this at this time.
He even tried to rekindle people's trust in Wenzhou's leather shoes with one's own strength.
This man is Wang Yuejin.
He was learning to make shoes with his uncle when he was young.
One thousand nine hundred and eighty-four
Yuejin leather shoes factory was founded in Lucheng in 2002.
Then the company grew stronger and stronger.
One thousand nine hundred and ninety
In 2000, he renamed the shoe factory "Buli leather shoes factory".
"This name is very similar to his personality. He is very confident and aggressive."
A shoe boss who came along with his contemporaries has made such comments after years.
One thousand nine hundred and ninety-three
In fact, it is an era of vigorous social development.
Deng Xiaoping's exciting speech in Shenzhen has just been in the past year. The mayor's secretaries in Wenzhou encouraged the bosses to "let go of their feet and develop the market economy" on different occasions. In this year, long-distance calls from Wenzhou to Guangzhou and Shenzhen were also officially opened.
Some people who read newspapers often even found that in the serious "Wenzhou daily", there was a "breast enhancement" advertisement.
Although it is only in the corner, it has attracted the attention of many people.
However, unlike elsewhere, people here are more aware of the fact that society is really different from before.
So Wang Yuejin, who had been "very active", thought of a way to make everyone pay attention to him.
Although his brand has gained the top title of shoe industry, such as "China shoes king" and "China famous brand product", he still feels that there is still a gap between influence and expectation.
Wang Yuejin, who was only a primary school culture, at this time, simply thought that the title of "shoe king" should have a huge form of expression, so he used it.
Seven
Zhang cowhide made the largest men's leather shoes in the world.
Two point zero five
Rice.
Wang Yuejin's peasant style cunning has been a great success. Since then, the reputation of the bully shoe industry has become more and more famous.
After that, he tried hard to get a huge monster shoe out every few years to get market attention.
Meanwhile, Kangnai boss Zheng Xiukang, who is separated from the bully group, is considering how to make his soles better and wear more comfortably.
Shoe industry profits shrink
Invest in mining industry
It is a pity that "time to eat and eat" is no longer a time.
Wang Yuejin set up the first shoe group in Wenzhou, and his career quickly reached its peak.
Ninety
In the 1990s, his sales revenue was the highest.
Two
Billion, but then gradually began to decline.
With the increasingly fierce competition in the leather shoes industry, the gross profit of the industry is also getting lower and lower.
This is no longer the time before anyone can make money.
Three
Years ago, Wang Yuejin, who felt increasingly laborious, turned to the mining industry, like most of the Wenzhou bosses.
Two thousand and five
In 2003, he invested in mineral resources in Hezhou, Guangxi.
Seven thousand
Ten thousand.
He took over an old mining area with a history of one hundred years, and that enterprise had more than once.
One
Ten thousand workers and even their own schools and hospitals.
At this time, the AOKANG group far away in Yongjia has already left the old rival "bully" far behind, and his boss Wang Zhentao is planning to compete with the old Italy shoe companies.
"Investment mining was considered the right choice at that time."
Wang Yuejin's old friend, Xie Rongfang, Secretary of the Wenzhou shoe leather industry association, said.
The acquaintance of two people is over.
Twenty
Year.
This time, Wang Yuejin entered a completely unfamiliar business environment.
This is much more complicated than he manages a regular factory.
His successful experience over the years has given him the shackles of "conceit".
This is fatal to many people.
"He is a very enterprising person, but his personality is too subjective, and he must have the final say."
Xie Rongfang said.
Another deputy general evaluation, who followed him all the year round, is still working in the mining area. "His ideas are unrealistic to many people. He is too trusting of others."
The danger came second years after Wang Yuejin invested.
Two thousand and six
In 2004, many departments of Hezhou city land and safety supervision investigated and rectified Wang Yuejin's mine on the grounds of "suspected illegal exploitation of Hezhou's white face mine".
This is almost unbelievable in Wang Yuejin's view. When he first went to Hezhou, the local government also promised to lead him to integrate all the mining areas in the area.
Although the aftermath of the storm was resolved, it left an unknown omen.
He seemed to have a premonition of the crisis. When he ran into trouble in the field, he began to replace the vice president again and again as a willful child.
"I don't know how much it has changed.
Two thousand and seven
Year went. "
The new deputy general said before.
And he is very familiar with the spleen of this strange boss. He has been deputy general manager of shoe factory in Wenzhou.
Finally, the mine basically stopped in the second half of last year, which directly led to the tension of Wang Yuejin's capital chain.
The cruelty of the commercial society lies in its unrestrained worship of winners, but seldom for losers.
This time, the object of being cynical is Wang Yuejin, the boss of Wenzhou Buli group.