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Facing The Brand Customer &Nbsp; Exhibition Rack Bridge.

2010/5/8 17:23:00 21

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Fabric enterprises and

clothing

The interaction between enterprises, fabric designers and

clothing

The connection between designers and the relationship between fabric enterprises and end users has been discussed many times in the industry, and the solution is "strengthening the upstream and downstream links".

On the eve of the interTEXTILE spring and summer fabric exhibition in Beijing, the reporter was delighted to find that after the baptism of the international financial crisis, a number of strong fabric enterprises adjusted the customer groups, left the middlemen, and traded directly with the end customers.

Because of the establishment of a straight line relationship with the terminal customers, it also has a more direct contact with the market in the development of new products, forming a new pattern based on independent research and development.

Facing the exhibition bridge of brand customers

Jiangsu Sheng Hong Fabric Co., Ltd. strengthened cooperation with brands in 2009. Lining, Metersbonwe, Li Lang, Ayilian, Song Li Si, Hai Lan home, red bean and other famous brands.

clothing

They are all users of Sheng Hong fabric.

In terms of foreign trade, Sheng Hong fabric is also directly linked to the Martha department store in the UK. New progress will be made this year.

Zhao Jianhua, deputy chief of Sheng Hong fabric, thinks that factory type trading enterprises are appreciated by more foreign customers, because they also want to get rid of middlemen and find a direct source of goods.

"Do you know, we and

clothing

The butt of the brand is through the interTEXTILE platform, "Zhao Jianhua said." customers may understand Sheng Hong, but they do not necessarily know which department they are in contact with. The professional exhibition of fabric exhibition has set up a bridge that allows fabric companies to directly contact the clothing brand. The effect is particularly good, and many fashion designers and brand owners have come to contact us.

Zhao Jianhua told reporters that Beijing and Shanghai's fabric exhibition Sheng Hong fabrics will take part every time, because the influence of the exhibition is relatively large, and the two is the better effect.

"We will further strengthen cooperation with Brand Company this year".

Zhao Jianhua said.

In fact, since last year, Sheng Hong fabric has voluntarily abandoned some small traders' customers, eliminating intermediate links and giving profits to consumers.

"Yisheng is characterized by its complete varieties and flexible product development". The general manager of Yisheng (Fujian) Textile Technology Development Co., Ltd., Lin Xiu Cha, did not forget to introduce his own business on the phone.

She said that this year's Beijing exhibition, Yisheng brought a slightly larger proportion of cotton fabrics, but there will be interweave and chemical fiber fabrics.

"Now people prefer the multi fiber blended and interwoven fabric. We will adapt to the needs of the market to develop varieties." Lin Xiucha said that the fabric display rack has played a bridge between the upper and lower reaches of the fabric and clothing, and the exhibitors can also enhance the impression of customers.

Holding the same view, Gao Peng, director of R & D center of Huafang Limited by Share Ltd, thinks that, as a large enterprise, it is also important to display the corporate image on such a professional exhibition. At the same time, fabric exhibition is also a place to communicate with existing customers. "Only with sufficient communication can we make further products".

　　作為牛仔面料的老大

Black Peony (Group) Limited by Share Ltd's annual interTEXTILE Beijing exhibition and Shanghai exhibition will not fall.

"In the exhibition we come into contact with a lot of guests, most of them are terminal customers, and the effect is good."

The Black Peony Qin Jianye manager hopes for the upcoming Beijing fabric exhibition.

Improve the added value and become the main force independently

Since last year, China Textile Limited by Share Ltd has launched two product launches in spring, summer, autumn and winter. According to market demand, systematic development of products has generally 4 series, and each series has more than 20 varieties.

"At the end of March Beijing exhibition, we will show the trend of fabric in spring and summer in 2011. This is the interpretation of the trend of fabric in our China textile stock. We hope you will come to communicate with us." Gao Peng refused to reveal the details of the new product, but sent a sincere invitation.

He told reporters that the new product development of Huafang shares is mainly based on independent research and development, and the R & D center has a specialized fabric research and development team, which has all kinds of small sample trial equipment.

"For example, a clothing company will launch 2 series this year. Designers tell us the direction and requirements of the new push series. We will carry out fabric design and finally confirm by them."

In the aspect of new product development, Sheng Hong fabric has changed the way of selling and purchasing in the past, and embarked on the road of docking between R & D and clothing design.

Zhao Jianhua introduces that Sheng Hong fabrics mainly develop new fabrics according to the brand designer's idea. The process is the fashion designer's ideas and requirements. The fabric designer carries out research and development, samples the samples made by the fashion designer, convene the clothing brand ordering meeting, and then orders the Sheng Hong fabric according to the order situation.

At present, Sheng Hong fabric has formed three major products.

Men's wear

Fabric,

Women's wear

In addition, in recent years, the demand for children's fabrics has been quite good.

Sheng Hong fabric is also known as Barbara, red, yellow and blue.

Children's wear

Brand fabric supplier.

"We mainly aim at the needs of brand clothing for targeted and hierarchical development," Zhao Jianhua said. Now, the trend of high density, ultra-fine and high F fabrics is good.

The new product development of Yisheng (Fujian) Textile Technology Development Co., Ltd. is also based on independent research and development, with reference to the advice of fashion designers, developing new fabrics to make sample clothing for clothing brand selection.

The Black Peony (Limited by Share Ltd) group has intensified its efforts to expand its domestic market, and the direction of product development is to increase the added value.

In general, "enrich variety and improve quality", Qin Jianye introduced, mainly to increase new.

raw material

The use of Tencel, XLA, T400, bamboo fiber and so on has been applied to denim fabric. In addition, we also try our best to improve the level and quality of finishing.

Qin Jianye believes that in recent years, the demand for jeans on garments has tended to be diversified and high-grade. "Both domestic and foreign markets are like this."

Black peony is also mainly developed by itself in the field of new product development. Qin Jianye also revealed that black peony is developing the clothing brand and linking the industrial chain more closely.