Chen Dapeng: The Exhibition Should Highlight The "Market" Character.

Chen Dapeng said, based on China

Publishing in the context of "Chinese style" industry

"After more than 20 years of accumulation, Chinese clothing brands have sprung up a group of brands with mature commercial characteristics and certain influence in the market.

Based on such a realistic basis, the concept of "China's advanced garment brand release" should have its own interpretation.

"The more consumer confidence is, the more we need to keep pace with market demand, so that those who are active in the market will get more consumers' recognition."

When it comes to the planning motivation of "China's senior garment brand release", China

Visible, in Chen Dapeng's view, the more passive the market performance, the more need the brand to face the market actively, carry on continuous promotion and high profile appearance.

Then, what is the issue of "China's senior garment brand" in the context of China's garment industry?

The concept of "advanced garments" is the concept of "imported products". What is the Chinese meaning it represents?

"How many brands belong to" advanced garments "?

Personally, I think "advanced" is actually a very difficult expression.

But one thing is for sure, the design brand has been upgraded.

"Chinese design" and "

Chen Dapeng believes that the orderly intervention and expansion of overseas markets is also a significant symbol of the maturity of Chinese clothing brands.

On the other hand, as China enters a moderately prosperous society, the proportion of the middle class increases, and the trend of consumption tends to be fragmented.

In terms of dressing, special classes have different consumption needs. First tier cities and some second tier cities already have the conditions of advanced clothing for consumer brands.

"In the next 5 to 10 years, China's original brands will be accelerated through the market shuffling, and 10 to 20 years, China's clothing brands will be integrated into the global pattern of the world brand, and the pace of internationalization will be greatly accelerated."

Based on the performance and potential of China's clothing brand in the external export market, Chen Dapeng predicted that the concept of "China's advanced garment brand" has already had an objective basis. Mature brands, assisted by mature commercial forms and released at a high level, will provide a new perspective for the overall upgrading of China's garment industry.

Publishing should highlight the "market" character

"The release of China's senior clothing brands tries to show what market characteristics are displayed in the stores and what they display in the show.

In addition, the "right" people will also be an important sign for China's advanced garment brands to focus on market demand and emphasize business.

In Chen Dapeng's view, one of the most publicized characters of "China's advanced clothing brand" is its "market attribute".

"The first problem to be solved for a successful Chinese advanced garment brand is" show what. "

Chen Dapeng said, "the difference between the release of China's senior clothing brand" and the designer's release is that it advocates: what to sell in the "store", what to show in the show.

In the release of garment series, the release of design concept is only part of it. The core of the release is still the presentation of market demand, so as to guide consumers to deepen brand recognition effect.

Based on this concept, Chen Dapeng hopes that the scene of "China's advanced clothing brand distribution" must be those products that are accessible at the terminal channel.

In this way, businessmen can better understand the brand positioning and innovation orientation, so as to achieve effective communication with brand dealers.

To solve the problem of "show what", we must pay more attention to the question of "who should be invited".

"This time, the test is the organizers'" skill ".

"The most important thing is business."

In Chen Dapeng's view, upgrading the overall level of China's clothing industry should avoid falling into the misunderstanding of the concept of "advanced clothing brand release".

The "operation mode" with strong commercial flavour is the essence of the release of China's advanced clothing brands. The core link is the professional purchasing organization.

Let professional buyers see the latest trend in the first time and the first place, which will help them make relatively reasonable purchasing decisions in the future.

Returning to the commercial appearance to test the wisdom of "combination"

"It is very important to release the" good combination "of China's senior garment brands, which includes the combination of China's advanced garment brand and the brand.

Chen Dapeng said that in order to further guarantee the overall level of China's advanced garment brand release and highlight the market characteristics of the show, we should consider setting up an access standard.

It is revealed that the China clothing association plans to set up a qualification examination committee to examine the registration enterprises.

The intention of the organizers is that "a combination" of a qualified brand group will make the issue of China's advanced clothing brand worthy of the name.

"We will first make a comprehensive consideration of brand awareness, reputation and the overall brand operation system."

Chen Dapeng said, "all brands are selected in the market.

At the same time, we will carefully observe the market trend of these brands, analyze the brand performance of different levels in the market, invite some brands with mature business operation characteristics to join them, and how to facilitate them.

Chen Dapeng added: with the development of China's garment industry, it has grown stronger and stronger.

This is the "Chinese clothing distributors and retailers' Joint Conference", "China clothing dealer wealth forum" and "China clothing buyer forum" together with the memory of the clothing dealer group for three years.

In March 28, 2010, the eighteenth China International Clothing and accessories fair.