Wenzhou Shoe Enterprises "Go Out" To Expand New Sales Mode

Wenzhou is one of the earliest "going out" areas in China. In 1998, Wenzhou people founded the first overseas professional commodity market, Brazil Zhonghua mall, in St Paul, Brazil.

Over the next few years, 15 markets have been set up in some major cities in Cameroon, Holland, Russia, the United Arab Emirates, Mongolia, the United States, the United Kingdom, Finland and other countries. In Wenzhou, as long as there is an enterprise "go out" and follow more than a dozen or dozens of enterprises, the successful mode is replicated quickly, giving full play to the agglomeration effect of the specialized market. According to the statistics of the Municipal Bureau of foreign trade and economic cooperation, by the end of 2009, 575 enterprises and institutions in Wenzhou had been approved to go out by the government departments, and China's foreign investment amounted to over 360 million US dollars.

Favored development of offshore commodity cities

About 600000 of the temperature quotient is spread all over the world, and a wide variety of light industrial products laid the foundation for them to open up the international market. The United Arab Emirates has been opened in Dubai, China Commodity City, Perm City, China Mall, Cameroon China Mall, and Nordic Chinatown. The Serbia Trade Center in China, the CTC Trade Center in Germany and the Baltimore Asian product wholesale center in the US. It effectively led to the export of Wenzhou's commodities and successfully formed the international market network of Wenzhou's products and brand output.

  Overseas processing area has become a bright spot

How to avoid trade barriers and let Wenzhou products smoothly go abroad has spawned new ideas for overseas construction factories. Kangnai group has invested in Vietnam's Longjiang Industrial Park invested by the Far East Economic Cooperation Zone and Qianjiang Investment Management Co., Ltd., and has entered the first, second batch of key overseas cooperation area projects. Tongling Technology Group invested in US $100 million in Atlanta to create a Tongling Industrial Park, and Costa Rica's "Chinese products industry and Trade Park", which is being invested by Wenzhou's Hua Ge enterprise. It's better to realize its survival and development opportunities in the international market competition by making use of overseas Wen's factory. In Wenzhou clothing, footwear industry, lighters and other industries, due to the advanced production line and high-tech technology,

Brand awareness has increased, attracting a large number of foreign merchants with processing demand. Through OEM processing, Wenzhou enterprises have gradually entered the overseas market to promote Wenzhou's cluster overseas investment.

Changes in the form of investment

It has developed from the original overseas market and the establishment of trade institutions to the current investment and operation, resource development, acquisition and merger, and financing and listing. For example, Kun Sheng Auto parts and hahsun shoes industry acquired enterprises in the US and Italy respectively, and initially realized the global configuration of production elements. AOKANG, French, Kangnai, Delhi and other famous enterprises expanded their brand publicity through overseas mergers and acquisitions, overseas OEM production, overseas stores, overseas registered brands and repurchase trademarks, so as to enhance the overseas market share of their own brands, greatly enhanced the technology and brand strength of Wenzhou private enterprises, and promoted the pace of developing Wenzhou's international marketing network in developed countries.