MLIN Sen Outdoor Brand 100 Million Yuan To Expand The Market

　 Reporters learned that, in 2010, the wooden forest outdoor brand Co., Ltd. will invest 50 million yuan to start the market, expand the market by 100 million yuan, and complete the construction of 200 terminal outlets. With the continuous improvement of Chinese consumers' awareness of low carbon and environmental protection and the awareness of green consumption, outdoor life has increasingly become the mainstream leisure way that modern urban people love and even highly admire.

Shishi people always have the ability of foreknowledge and first try. After three years of planning, Shishi two leisure shoes enterprises, the shoe industry of the Ba Dao, and the strong combination of shoes and shoes, set up Shishi Mu Lin Sen outdoor brand Co., Ltd., and began competing for the outdoor products market. A few days ago, the opening ceremony of the first world outdoor brand of wooden Linsen and the 2010 autumn and winter new product conference of Mu Linsen outdoor attracted the attention of agents from all over the country.

Ba Dao Footwear Co., Ltd. is an export-oriented export enterprise specializing in R & D, production and sale of sports shoes for men and women. It has international standard quality management system and innovative R & D team, and has the ability to develop outdoor leisure shoes series products. And its products sell well in more than 30 provinces, municipalities and autonomous regions, and exported to the United States, South Korea, France, Philippines, Lebanon, Japan, Saudi Arabia and other countries. At present, the company's output value is as high as 1 billion yuan, and its brand value has reached 2 billion 168 million yuan, which has a good consumer market and sales channels both at home and abroad. The strong combination of the two enterprises just responds to the slogan that the State advocates accelerating the transformation of the enterprise economy, adjusts the economic structure of the enterprise, realizes the integration of resources, and promotes the core competitiveness of enterprises and products.

Mu Lin Sen's outdoor leisure brand advocates a healthy outdoor leisure lifestyle that loves life and loves nature. It creates an outdoor brand with taste, environmental protection, quality and fashion, and provides quality outdoor equipment for the increasingly large outdoor enthusiasts with the design language of forest, sunshine, leisure and fashion. Wang Huan, chairman of the wood Lin Sen outdoor brand Co., Ltd., said in an interview: "building Shishi's own brand has always been my idea, so choosing a brand with good consumption foundation and good reputation as a brand to continue to promote. This transformation of economic development mode, adjustment of the internal economic structure of enterprises, integration of resources, full and effective integration of resources, complementary advantages and complementarity, create the world's Shishi own brand.

He has led the market in casual outdoor shoes, outdoor jackets, multi-functional trousers, T-Shirts, backpacks, rain gear and outdoor sports shoes.

Lin Rongzhou, chairman of the wood Lin Sen general company, said: "the outdoor brand in the market is not biased towards professionalism or leisure. The uniqueness of Mu Lin Sen's outdoor brand is to take a comprehensive road. The product design is professional, urbanized, fashionable and leisure oriented. It is under such a background and opportunity that we create the first outdoor leisure brand in China and move towards the world.