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Taobao Shoe City "Famous Shoe Hall" Triggering Network War

2010/5/12 11:30:00 45

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According to the survey, the major online shoe cities in China have different opinions on the Taobao shoe hall, and there are different ways to deal with it: there are websites that use Taobao as a distribution channel as well as a strong opponent.

In May 10th, Taobao shoes brand "shoe hall" was launched on B2C. The official figures show that more than 500 brands have been identified.

It is understood that some online shoe stores such as good Lok, calorie and so on have been stationed in the "shoe hall", taking Taobao as a distribution channel and user source.

Li Shubin, CEO, said that good Le has always attached importance to the promotion in Taobao station, and Taobao has brought a large proportion of sales and user volume to good fun.

The Taobao shoe city is more important to occupy the position and not to lose a big shoe sales market.

There are a lot of people who regard Taobao as a strong opponent. Some people believe that Taobao shoes city is similar to the independent footwear B2C, so Taobao stationing will be like "throwing the enemy".

Yue Tao CEO Bi Sheng said that Le Tao is a store, providing sales platform for suppliers, and website services is the focus of business.

Large B2C companies such as Fan said they did not care about Taobao's competition.

Xu Xiaohui, vice president of van gentry, said that Vancl is a private brand, and is more professional in product design, quality control, distribution, after sales service and so on, and "user experience is better". At the same time, Vancl is currently pushing canvas, business and women's shoes. The target users are mainly young people, who are more specific than the "shoes city" user positioning, so they will not be affected too much.