What Do Newcomers Join In Fashion Brands?

Entrepreneurs ask

Ms. Meng of Zhengzhou wanted to inspect a clothing brand and set up a clothing store. Because of her lack of experience, she called the hotline for help.

"Because I don't understand the market, I feel that I am not sure about the purchase, so I want to choose a brand with training and management system. I would like to invite experienced people to talk about how to choose brands, when to enter the market, and the pros and cons of risks."

She said.

Experience answer

To this end, the reporter interviewed Song Weili, a hotline consultant for fortune hotline. She said that joining the clothing brand had better choose the opportunity of "new product launch".

"Clothing brands will hold two new product launches every spring, summer, autumn and winter, usually referring to ordering.

This is the best time to join.

In the new product launch conference, we should focus on whether the brand new product style is consistent with the brand consistent style, and whether the price system meets the local consumption level.

Song Weili said.

Before deciding to join, investors can also conduct on-site "research" at the press conference. According to the number of existing franchisees, they can judge the current market size of the brand, understand the customer's evaluation of the brand, and better find a similar or similar franchisee communication with their own region.

Generally speaking, the conditions for joining mature brands are relatively high.

And some new brands have a short market entry time, which is relatively low in terms of opening the market quickly, and policies are flexible. Investors should choose and negotiate with them as appropriate.

In terms of franchise contracts,

There are several points to note.

The area and duration of the A. operation and the regional restrictions determine whether the operation is exclusive or multiple in the designated area.

B. franchise costs, including franchise fees, deposits and so on.

Is the membership fee a one-time payment or a yearly payment?

Which fees can be refunded and which can not be returned?

All have to ask clearly.

The price of C. is usually calculated at retail price by the corresponding discount rate, that is, discount; whether the return rate is a refund or replacement.

Is it for the same goods, or can it be freely exchanged?

There should be a definite agreement.

D. sales tasks, according to their own ability to estimate whether they can achieve the desired goal; finally, we should seriously analyze the conditions for termination of the contract and avoid the terms of the overlord.

Risk warning

Because the threshold of clothing store is relatively low, no professional skills are needed, so long as there is capital, it can enter, so the investors who join the clothing monopoly are more and the competition is fierce.

"If you pay attention, you will find that the survival of the clothing store is not very easy. Almost every week there are some clothing stores being pferred and closed. At the same time, there are many new clothing stores open, and the survival of the fittest in the market is very fast."

According to the insiders, joining the clothing brand monopoly is relatively simple for the inexperienced entrepreneurs, from the choice of shop location, shop decoration and layout, to the training of salesmen and promotion means, all are provided by headquarters for help, and it is relatively easy to operate.

"Generally speaking, it is more suitable to enter the clothing industry at the end of summer, and directly enter the autumn products. After familiarity, they begin to enter the winter, and the probability of backlog is low."

Song Weili said.