Lining Sports Badminton Products Into Growth Point

Lining is one of the leading sporting goods companies in China, including Lining brand sports and leisure footwear, clothing, accessories and equipment products.

Badminton has many people's participation in China, the market develops very fast, and the growth space is huge. The mainland is also one of the countries with the highest badminton level in the world.

The company has successfully signed a contract with China's national badminton team, and the national badminton team will use Lining badminton equipment, marking the successful entry of the brand into badminton.

Lining brand has gained the ability to provide products and professional sponsorship in the main technology of badminton product R & D, design and manufacturing level.

The company is actively expanding badminton products into another profit growth point and narrowing the distance between its brand and world famous brands.

With the vigorous development of the new direction of badminton, Lining bought all the shares of Kaisheng sports enterprise.

Through this acquisition, the company not only links the production technology and R & D capability of Kaisheng brand in line with its competitive strength, but also makes full use of the resources advantages of the two enterprises in this market, and rapidly improves the market share of the company in badminton, and helps the global athletes win.